taking our world with us · 2007-10-20 · smartphone show keynote summary taking our world with us...

Taking our world with us

3,500 delegates120 exhibitors60 seminars12 keynotesOne Show

Updated agenda and floorplan inside Event Sponsor:

Taking our world with us

• Network with over 3500 handset makers, contentproviders, developers and operators

• Meet with over 120 exhibitors demonstrating the latest devices, components, applications and software

• Benefit from 60 free seminars highlighting innovative solutions and strategies implemented by leading mobile companies

• Gain insight into the mobile market directionthrough CEO keynote presentations

The world’s biggest brands are going mobile and they’re doing it first on smartphones. Consumer electronics,Internet, entertainment, commerce and publishing are all going mobile and they need your help to get there.Don’t miss the biggest smartphone event of the year with the opportunity to experience the future of mobile directfrom the industry’s most forward-thinking players.

What to look forward to in 2007

For regular updates about the show visit: smartphoneshow.com

Confirmed SpeakersMatt Millar, Director, Mobile & Devices Business Unit, Adobe • Peter Kacandes, Sr. Technical Marketing Manager, Adobe Mobile and Devices BU, Adobe •

Anuj Khanna, CEO and Chairman of Executive Committee, Affle • Bobby Batacharia, Principal Engineer, ARM • Michael Dimelow, Director of Marketing-Media Processing Division, ARM • John Philips, VP Business Development, Astraware • Aashu Virmani, Head of Marketing, Aylus Networks • DavidProulx, Senior Business Development Manager, BlackBerry Connect • John McCalla, CTO, Bluestreak Technologies • Nick Sim, Senior Researcher, BT• Jon Hindle, Director, Marketing, Cisco • Steve Ott, VP, Business Development, CMWare • Bruce Molyneux, Head of Symbian Development,Commontime • Ben Chelf, CTO, Coverity • Craig Schrauf, Chief Software Engineer, DataViz • Raanan Tzemach, VP Content Protection Business Unit,Discretix Technologies • Ralph Mueller, Director, Eco Systems Europe, Eclipse Foundation • Arto Holopainen, Vice President, eHIT • Ben Last, R&DManager, EMCC • Stephen Bennett, Enterprise Architect, EMCC • Hemant Madan, Forum Nokia Director, EMEA, Forum Nokia • Phong Vu, Chief Engineer,Forum Nokia • Sandeep Chennakeshu, Ph D., SVP and General Manager Wireless & Mobile Systems Group, Freescale • Avi Shechter, CEO & Co Founder,Fring • Douglas Edwards, Chief Marketing Officer, Handmark • Dr Paul Coulton, Senior Lecturer in Mobile Applications at Lancaster University and ForumNokia Champion, Mobile Radicals research group, Lancaster University • Mikko Linnamäki, CEO & Co Founder, Liquid Air Lab • Mark Donovan, SeniorVice President & Senior Analyst, M:Metrics • Ian Weston, Founder, Majinate • Ed Platz, Engineering Manager, Display Imaging Custom Engineering,Monotype Imaging • Padmasree Warrior, CTO, Motorola • Ron Schaeffer, Platform & Portfolio Director Mobile Devices, Motorola • Atakan Cetinsoy, VPBusiness Products, MyStrands • David Assouline, Directorm, Marketing and Business Development Europe, Consumer Business Unit, NAVTEQ • TomTierney, Developer Alliances Manager, Partner & Developer Programs, NAVTEQ • Björn Wigforss, Head of Trade Marketing, Nokia Multimedia, Nokia • LeeWilliams, Senior Vice President, Nokia • Mauri Metsranta, Director, Market Development, Software Platforms Marketing, Nokia • Oren Levine, ProductMarketing Manager, Nokia • James O. Coplien, Senior Agile Coach, Nordija A/S • Toshio Miki, Associate Senior Vice President, NTT DoCoMo • PaulMoreton, VP of Product Management, Quick Office • Morten Grauballe, EVP of Marketing, Red Bend Software • Mike Welham, CTO, Red Five Labs • MikeLazaridis, President and Co-CEO, Research In Motion • Dr. Dohun Kwon, Managing Director and VP, Samsung Electronics • Alon Birin, Senior Directorof Marketing, Sandisk • Magnus Ingelsten, VP Marketing, Scalado • Bill Barhydt, CEO, Sennari • Stuart Collingwood, Vice President Europe, Sling Media• Tom Trinneer, VP Product & Marketing, SNAPin • Mats Lindoff, CTO, Sony Ericsson • Ulf Wretling, General Manager, Head of Content Planning andManagement, Sony Ericsson • Andrew Moran, Head of Enterprise, Symbian • Anthony Newpower, Principal Product Manager, Symbian • Bil Pinnell,Graphics and Gaming Product Manager, Symbian • David Wood, EVP Research, Symbian • Donald Page, Senior Product Manager, Symbian • ErikJacobson, Product Manager, Symbian • Husham Hamdam, LBS & Telephony Product Manager, Symbian • Jonathan Webb, Principal Product Manager,Symbian • Mark Shackman, Senior Developer Consultant, Symbian • Husham Hamdan, Product Manager, Symbian • Nigel Clifford, CEO, Symbian • IanHutton, OS Product Manager, Symbian and the Symbian Developer Network team • Adrian Issott, Systems Architect, Symbian • Rodney de Gale,Symbian Developer Network Manager, Symbian • Thibaut Rouffinneau, Director, Developer Engagement & Experience, Symbian • Heikki Pora, SeniorTechnology Manager, SYSOPENDIGIA • Dean Coclin, Managing Director, TC TrustCenter • Simon Glassman, Director, Segment Marketing EMEA,Wireless, Tele Atlas • Jeff Wender, Worldwide Marketing Manager, Software Solutions, Texas Instruments • Tomi Ahonen, Author, Consultant and MotivationalSpeaker • Twm Davies, Founder, Twm Design • Sebastien Peirone, Developer Communications Manager, UIQ Technology • Guido Mangiagalli, Head of NewChannels, Visa • Bobby Yerramilli-Rao, Corporate Strategy Director, Vodafone • John Jackson, Vice President, Enabling Technology Research, Yankee Group

For developers, the Symbian Developer Network is going live, quite literally, at the show and is your chance to meet thepeople who produce the SDN; research the ASD exam questions and run the Symbian Academy, as well as see the rest ofthe Symbian community in action on the show floor. Join us for seminars, technical hands-on sessions, an ASD exam sittingand a training classroom and more.

Smartphone Show Keynote SummaryTaking our world with usThe capability, convergence and convenience of today's mobile devices allow us to take our world with us at anytime,anywhere. This small device guides us, informs us, entertains us, and keeps our world close. Hear from mobile leadershow this new world is being shaped:

• The mobile impact on traditional business models and product portfolios

• Opportunities when the Internet and mobile worlds meet

• The future of mobile today as seen in Japan

• Disruptive technologies that will transform our world over the next 5 and 15 years

• Opportunities for the smartphone ecosystem to drive the mobile movement

Nigel Clifford, CEOSymbian

Toshio Miki,Associate Senior Vice President NTT DoCoMo

Lee Williams,Senior Vice President Nokia

Bobby Yerramilli-Rao, Corporate Strategy DirectorVodafone

Mats Lindoff, CVP & CTOSony Ericsson

David Wood,EVP Research Symbian

Mike Lazaridis President and Co-CEOResearch In Motion

Dr. Dohun KwonManaging Director and VPSamsung Electronics

Sandeep Chennakeshu, Ph DSVP and General Manager Wireless & Mobile Systems GroupFreescale

Guido MangiagalliHead of New ChannelsVisa Europe

Tomi T AhonenBestselling Author

Padmasree Warrior EVP & CTOMotorola(Special Guest, Mobile Futures Seminar)

Keynote speakers:

Seminar Theatres – DAY ONE: Tuesday 16 October 2007

13:00 Smartphones: the heart of themobile lifestyle• Audience profiling and consumption• Top smartphones for mobile lifestyle

applications• Device characteristics that drive consumption Mark Donovan, Senior Vice President & Senior Analyst,M:Metrics

13:25 Mobile TV is here today and is ascompelling as it will ever be!• The rise of mobile TV, driven by

personalised content • User experience, content and

programming that works• Monetizing mobile TV on today’s 3G

broadband networks Stuart Collingwood,Vice President, Europe, Sling Media

13:50 spodtronic live! - building thelargest rock concert archive of theworld on Symbian OS• The BBC concert archive and Pop

Documentaries now on Symbian OS• Introduction of the interactive technology

platform used• Live introduction of the serviceMikko Linnamäki,CEO, co-founder, Liquid Air Lab

14:15 Navigation and beyond: the role ofthe smartphone in the evolution ofLocation Based Services• The smartphone as a technical and

commercial driver for future LBS applications• LBS opportunities for smartphone developers• Evolution in digital maps and associated

content: the features that smartphonescan exploit to their advantage

Simon Glassman,Director, Segment Marketing EMEA,Wireless, TeleAtlas

14:40 Insights into Mobile Voip • The Fring hit case study• Does the traditional internet VoIP & IM

experience transfer to mobile?• Guidelines for good usabilityAvi Shechter, CEO, co-founder, Fring

15:05 Break

15:20 Enabling the Smartphone Lifestyle• What consumers tell us about the lifestyle• How Web 2.0 and the smartphone lifestyle

are changing the way that we design ourphones

• Partnering to enable the lifestyleRon Schaeffer, Platform & PortfolioDirector, Mobile Devices, Motorola >>

12:45 Symbian OS v9.4/v9.5 overview Overview of v9.4/v9.5 releases including• Positioning• Features available in each release• Main timingsIan Hutton,Product Manager, Symbian

13:15 Symbian and ARM - a foundationfor next generation mobilemultimedia and graphicsIntroducing Symbian’s new graphicsarchitecture:• Key Multimedia and Graphics Use Cases- Video - high quality capture and video

playback (YouTube)- Audio - maximizing playback time without

compromising quality (MP3)- Creating next generation UIs with 2D/3D &

vector graphics (Demo)• Symbian’s Multimedia and Graphics

Frameworks- Importance of hardware acceleration- Use of open standards - e.g. Khronos

• ARM Case Study- Audio DE - Low power, high quality Audio

acceleration- ARM Mali - next generation OpenGL ES

2.0 and OpenVG graphics acceleration- Seamless integration with Symbian

Multimedia and Graphics frameworksBill Pinnell, Principal Product Manager, SymbianTony Newpower,Principal Product Manager, SymbianMichael Dimelow,Director of Marketing- Media ProcessingDivision, ARM

14:15 The mobile photography user experience• Consumer behaviours and needs in using

camera phones• The new mobile imaging services

requirements on devices• Scalado CAPS : the solution for

developers of camera phonesMagnus Ingelsten,VP Marketing, Scalado

14:55 Mobility and the next wave ofInnovation• What's enabling the oncoming tide of

Mobile Web 2.0 experiences• How increased device capabilities create a

new industry innovation platformPadmasree Warrior, CTO, Motorola >>

13:00 Introduction from David Wood,EVP Research, SymbianDavid Wood, EVP Research, Symbian

13:10 Bootstrapping an Agile project• One size does not fit all• Inspect and adapt• The top ten patterns of Agile successJames O. Coplien, Senior Agile Coach, Nordija A/S,Copenhagen

13:40 Common design patterns forSymbian OS: the foundations ofmobile software• Why another design patterns book?• Overview of the design patterns covered• What would you like to see in the book? Adrian Issott, Systems Architect, Symbian

14:00 Break

14:20 Making the LBS ConnectionWireless technology is moving at neck-brakingspeed. Demand is growing for both location-enabled enterprise and consumer applications;operators are searching for the next greatrevenue-generating LBS concept. But fordevelopers everywhere, questions remain:• What kinds of applications have the

greatest chance for success? • How can you get an application to market

quickly and cost-effectively?• Who are the key players in your market

segment, and how can you connect withthem?

David Assouline, Director, Marketing and Business Development Europe,Consumer Business Unit, NAVTEQ

14:40 Flash Lite 3 Brings Flash Video tomobiles• Flash Lite 3 • Flash Video on mobiles streaming and local • Flash and Flash Video on the Web in

Mobile Web browsersPeter Kacandes,Senior Technical Marketing Manager,Adobe Mobile and Devices BU, Adobe

15:00 Maximize your ROI with UIQ 3• Demonstration of the flexibility of the UIQ 3

platform: how 1 application code can runon 5 phones from 2 top manufacturers

• Beneficial impact on development costs,time to market, maintenance, life cycleand application signing

• Practical guidelines for application designand development or porting

Sebastien Peirone, Developer Communications Manager,UIQ Technology >>


Mobile FuturesGround-breaking technology that willpower tomorrow’s phones and delivertomorrow’s experiences

Here & NowToday’s most successful smartphoneservices, presented by leading innovatorsand entrepreneurs

Symbian Developer Network Live! All the tools and support needed to build the future of mobile

HERE & NOW MOBILE FUTURES SYMBIAN DEVELOPER NETWORK LIVE!


15:50 UIQ business & fun! • Next generation mobile music experience!• Find your way around the world• E-mail @ your fingertipsUlf Wretling, General Manager, Head ofContent Planning and Management,Sony Ericsson

16:15 Building content-focussed socialnetworks to attract and retainsubscribers• Evaluating how social recommendation

technologies enhance the community• Determining how to integrate content and

community• Assessing the importance of sharing

tastes and people discovery in creating asticky community

Atakan Cetinsoy, VP Business Products, MyStrands

16:40 Nokia, S60 and Internet Services • Nokia as a provider of Internet Services for

millions of people on the go.• Enabling familiar xSP services and online

communities in an mobile optimised way.• Widgets & Web Run-Time. Ease of

development with standard Webtechnologies, a ecosystem kick-startedwith heaps of connected applications.

Björn Wigforss, Head of TradeMarketing, Nokia Multimedia, Nokia

17:05 HealthPhone: use of modernsmartphones to enhance remoteself-care services• Your personal health management

gateway• Wireless telemedicine in everyone’s pocket• Mobile eHealth: just a future vision or

reality today?Arto Holopainen,R&D Director, Vice President, eHIT

15:20 Engaging mobile experience• Next generation user experiences on

mobile devices• Next generation of mobile data services• Empowering designers and developers to

create innovative experiencesMatt Millar, Director, Mobile & Devices Business Unit,Adobe

15:45 Extending the multimediaopportunity to mobile markets• The multimedia opportunity is extending

beyond the high-end to all wireless marketsegments

• Using scalable platforms to address abroad range of market segments andhandset features

• In-depth look at software advantages ofdeveloping on TI's OMAP2 & OMAP3architectures to deliver premium mobilemultimedia

Jeff Wender, Worldwide MarketingManager, Software Solutions, Texas Instruments

16:10 K.I.S.S.e: Keeping the mobile userexperience simple, stupid andenjoyable• Simplifying the mobile user experience has

become the key to generating more usage• Breaking down barriers between users

and content - Orange’s Roland GarrosFrench Open application

• The next step: seamless integration fromone application to the next

John McCalla, CTO, BlueStreak Techologies

16:35 Total media control through place-shifting• Turning the phone into a remote control

media device• Harnessing place-shifting and virtual

storage to find, manage and share content• First music, then photos, now video -

what comes next?Steve Ott, VP Business Development, CMWare

17:00 Media sharing - the way forwardfor voice• Communication – why it is the way it is

(historically)• MediaSharing – what comes naturally to

people• Implementation best practices and pitfallsAashu Virmani,Head of Marketing, Aylus Networks

15:20 Who needs hard-core -developing in the virtual world?• What is a state-of-the-art virtual platform? • Advantages (and disadvantages) over

hardware, and cross compilation. • Techniques that help improve

development time, robustness, andimprove the maintenance

• Fast ARM CPU model availabilityBobby Batacharia, Principal Engineer, ARM

15:40 Avoiding the mobile death march• Software integration complexity - from

Series 5 to the 'Swiss army' phones• Feature creep verses stability• How to be a good supplier - How

suppliers fit into the supply chainTwm Davies,Founder, Twm Design

16:00 What's new for developers inSymbian OS v9.4 & v9.5?Interactive discussion over drinksand canapés• What's new in your SDK?• Features available in each release• Meet the Symbian Developer Network• Navigate the SDNMark Shackman,Senior Developer Consultant, SymbianIan Hutton,OS Product Manager, Symbian and The Symbian Developer Networkteam

Party with us!Don't miss the Symbian Party, takingplace on the evening of the 16th ofOctober, 2007, at a secret location!

Connect with ourcustomers, network withour operators, developwith our ecosystem


Seminar Theatres – DAY TWO: Wednesday 17 October 2007

12:45 The communications platform forthe next billion? The case forsmartphones in emerging markets• The forthcoming expansion of the

smartphone market opportunity in under-penetrated emerging markets

• Emerging market expansion dynamics inthe context of a highly competitive,increasingly concentrated, and cost-intensive handset market

John Jackson, Vice President, EnablingTechnology Research, Yankee Group

13:10 Developing markets forsmartphones and how to reachnew consumer segments• Growth market opportunities• How consumers use S60 smart devices• Successes and challenges in driving

smartphone adoptionMauri Metsaranta, Director, Market Development, SoftwarePlatforms Marketing, Nokia

13:30 Country Focus: China• China smartphone market focus and

emerging market case study

13:50 Country Focus: Brazil• Brazil smartphone market focus and

emerging market case study

14:10 Next generation mass media foradvertisers• Next Generation SMS: “Short Messaging

and Search”• Discovery & adoption of next generation

user behaviour through integrated mobilemessaging & media

• Country Focus: India, SMS2.0 case study Anuj Khanna,CEO and Chairman of ExecutiveCommittee, Affle

14:30 Break

14:40 Road warrior or corridor warrior?We’ll help you find peace withyour mobility strategy• Mobile enterprise market data - support

for your business case• Trends in mobile enterprise - the three most

important areas you need to think about• Overview of Symbian enterprise

applications that can form the cornerstoneof your mobility strategy

Andrew Moran,Head of Enterprise, Symbian

15:00 The Enterprise MobilityEcosystem - creating valuethrough applications• Learn more about key enterprise data

and voice services • Applications which drive the most ARPU

for service providers • Working with the value chain to drive

enterprise mobility David Proulx, Senior BusinessDevelopment Manager,BlackBerry Connect >>

13:00 Making local connectivity mobile• What does it mean to take local

connectivity mobile?• How local connectivity bearer

management can be simplified• The evolving multi radio, multi bearer local

connectivity demands require a shift inusability paradigm for mobile

Martin Springell,Product Manager, Symbian

13:25 What am I going to connect over?• Evolution of bearers• Evolution of services• Delivering the optimum mobile experienceJonathan Webb,Principal Product Manager, Symbian

13:50 Evolving the PC connectivityexperience• What does MTP bring to the table?• The roadmap for MTP in Symbian OS• Demo of MTPDonald Page,Senior Product Manager, Symbian

14:15 Future converged services:challenges for the Industry• What is the current state of device support

for converged services that can operateseamlessly over multiple bearer networks?

• What are the future trends in devicehardware and software that will bring uscloser to compelling converged servicesfor mobile devices?

• What are the major challenges that theindustry should focus on to get it right?

Nick Sim,Senior Researcher, BT

14:40 Break

14:55 LBS today and tomorrow• Symbian’s view of the LBS market today &

some projections for tomorrow• Examples of Location Based Services• LBS features as supported by Symbian

OSHusham Hamdan,Product Manager, Symbian

15:20 Memory management: so complexit’s easy• General market coverage, including

increasing demand for storage inmultimedia phones due to the increaseddemand in applications

• The different players that drive the mobileeco-system and their different needs.These players include mobile handsetvendors, mobile network operators andthe consumers

• NAND market - the move from SLC toMLC to X4 as well as advanced processessuch as the migration from 56nm to43nm, all which increases the difficulty inmanaging Raw NAND >>

13:00 Introduction from Erik Jacobson,Product Manager, SymbianErik Jacobson,Product Manager, Symbian

13:10 WE++: socialising mobile software• Growing importance of social software• Importance of context in creating uniquely

mobile social software experiences• Technologies that are likely to support

such servicesDr Paul CoultonSenior Lecturer in Mobile Applications atLancaster University and Forum NokiaChampion, Mobile Radicals researchgroup at Lancaster University

13:40 S60 brings mobile developmentinto the software mainstream • Standard development environments for

the S60 platform • Success cases: reuse of existing code in

mobile projects • Nuts and bolts: how it works and how to

get started software mainstreamOren Levine,Product Marketing Manager, Nokia

14:00 Open C Challenge Awards CeremonySponsored by Symbian, Orange andForum Nokia• See the winning mobile applications and

meet the top Open C developers • Learn how they easily ported exiting C

projects to mobile• Learn how you can create native

applications in Open CHemant Madan, Forum Nokia Director,EMEAForum Nokia

14:15 Break

14:30 Run .NET applications unchangedon Symbian OS• Overview of .NET on Symbian• Create and deploy a .NET application to

an S60 device• Implications for developers, enterprise,

operators and manufacturersMike Welham,CTO, Red Five Labs

14:50 The Eclipse Open InnovationNetwork• Open vs closed innovation• Open source as a good place for Open

innovation• The Eclipse Foundation and The Eclipse

governance model as a platform for Opencollaboration and Open innovation

Ralph Mueller,Director, Eco Systems Europe, EclipseFoundation >>


HERE & NOW SYMBIAN DEVELOPER NETWORK LIVE!

15:20 Mobilizing knowledge workerswith Symbian based solutions in aMicrosoft Office World• Fact: mobilizing knowledge workers

makes businesses more nimble• Perception: only Microsoft can mobilise

Microsoft Office users• Reality: Symbian smartphones and

Microsoft Office are great togetherCraig Schrauf,Chief Software Engineer, DataViz

15:40 Mobilizing data-centric enterpriseapplications• Overview of enterprise mobility,

architectures and client features • Suitability of present-day Symbian devices

for enterprise mobility• The future demand on device featuresStephen Bennett, Enterprise Architect, EMCC

16:00 You CAN take it with you• Quickmanager technology for increasedsmartphone performance

• How to replace most of the MicrosoftOffice based needs of a laptop

• Increased customer satisfaction andrevenues that result from improvedperformance and efficiency

Paul Moreton,Vice President of Product Management,QuickOffice

16:20 From FMC to SMC: seamlessmobile collaboration using today’ssmartphones• From fixed mobile convergence to

seamless mobile collaboration• A broad continuum of solutions for

different users, environments, businessrequirements

• Solutions for today’s single and dual modesmartphones

Jon Hindle,Director, Marketing, Cisco

16:40 The evolving content protectionlandscape• The evolution of content protection • The broad range of premium content

addressed by today’s protection schemes• Implementing a comprehensive contentprotection framework using Symbian OS

Raanan Tzemach,VP Content Protection Business Unit,Discretix

• Advanced smart flash managementtechnology can manage Raw NAND from asystem point-of-view, optimizingperformance, reliability, power consumptionas well as booting capabilities and howthese translate into meeting the differentneeds of the mobile market players.

Alon Birin, Senior Director of Marketing, Sandisk

15:45 Relevant and timely! Best pratices(Mobile Search)Operators are prepared to transact with theirsubscriber, but not interact with them.SNAPin Software can help operators withthe following key issues:• Sky rocketing customer care costs • Ease of service discovery and adoption• Lack of operator branding across all

touches with the subscriberTom Trinneer,VP Product Marketing, SNAPin

16:10 Mobile marketing - looking ahead• What is mobile marketing?• What does it take succeed in the mobile

marketing space?• The future of mobile marketingDouglas Edwards,Chief Marketing Officer, Handmark

16:35 Mobile 2.0: next generation mobilemarketing• Regardless of industry, company size or target

demographic, the mobile channel offerstremendous value in connecting and buildingpersonal relationships with customers.

• Smart devices and mobile applications areimproving the efficiency and relevancy ofcustomer communication by capturingand capitalizing on behavioral data suchas volume and type of spend, latency andviral potential.

• With the right tools in place, marketers areseeing results of mobile marketing efforts;improved loyalty, greater revenues peruser, and better performance metrics.

• Smart devices enable sophisticated,customer-centric processes such as opt-inregistration, transactional and reportingcapabilities, and mobile loyalty programs.

• Mobile 2.0 will have marketers re-evaluatingthe need and uses of mobile marketing.

Bill Barhydt,CEO, Sennari

17:00 Customise my phone• Growing demand to personalize the

software of mobile phones• New solutions in Mobile Software

Management to empower manufacturersand operators to cost-effectively andquickly meet customization requirementsof different consumer segments

• Increase ARPU and build loyalty bydelivering customized software, features,applications and services on smartphones

Morten Grauballe,EVP Marketing, Red Bend

15:10 The Third Way…The forgotten artof engaging the customer • Offdeck, sideload and D2C in the

mobile market • Using multiple streams to create a

revenue river • Engaging the customer and keeping them! John Philips, VP Business Development,Astraware

15:30 What's new for developers inSymbian OS v9.4 & v9.5?Interactive discussion over drinksand canapés• What's new in your SDK?• Features available in each release• Meet the Symbian Developer Network• Navigate the SDN Mark Shackman,Senior Developer Consultant, SymbianIan Hutton,OS Product Manager, Symbian and The Symbian Developer Networkteam

The Symbian Smartphone showprovides an excellent forum forthe industry to come together

and discuss the latest market developments.Over the past 8 years Symbian hasestablished this as a must attend event forthose serious about the development ofsmartphones, applications and services forthis rapidly growing market segment.”

(Allan Hughes, Product Marketing Director,Motorola)

“

MOBILE FUTURES

Headline Sponsor:

The Smartphone Show is a premierevent for members of Forum Nokia,our global developer community,

providing a showcase for their cutting-edgemultimedia, productivity and enterpriseapplications and enhancing their technicaland business knowledge through meetings,training and networking opportunities.”

(Lee Epting, Vice President, Forum Nokia)

“

LIVE LOUNGE HANDS-ON SESSIONS – Agenda for Day One and Day Two

11:00 Getting onto Symbian OS• Private APIs, Capabilities and Signing, Oh My!• Here Be Dragons: What You Haven't Planned For Will Bite You• The Rough Guide To Symbian Development: How To Avoid The

PitfallsBen Last, R&D Manager, EMCC

11:15 The Symbian Developer Network• What's on offer to Symbian developers in the Symbian Developer

Network• Navigate SDN.com and SDN++• How you can contributeRodney de Gale, Symbian Developer Network Manager, SymbianThibaut Rouffinneau,Director, Developer Engagement & Experience, Symbian

11:30 Symbian Signed - assuring application security in aninsecure world• Signing Mobile Code for Authentication and Assurance• Procedure to get code signed• Advantages of Symbian SignedDean Coclin,Managing Director, TC TrustCenter

11:45 The Accredited Symbian Developer (ASD) scheme• What's an Accredited Symbian Developer?• How do I spot one?• How does it help me?• What should I do to become an ASD?Ian Weston,Founder, Majinate

12:00 NAVTEQ location development tools and offerings • Why the map matters?• What developer tools are available to location enable applications• Get Connected!Tom Tierney, Developer Alliances Manager Partner & DeveloperPrograms, NAVTEQ

12:15 Test driven development with Carbide C++• Test Driven Development explained• Tools introduction• DemonstrationHeikki Pora, Senior Technology Manager, SYSOPENDIGIA

12:30 Automatically finding software defects with static sourcecode analysis• A review of the types of ways to check code for defects• The promise and reality of static source code analysis• New techniques for finding software defects with static analysisBen Chelf, CTO, Coverity

12:45 Mobile widget development• What's inside a Widget?• Developing Widgets for S60 devices• Running Widgets on the S60 emulatorPhong Vu, Chief Engineer, Forum Nokia

13:00 ‘Up close and personal’ with Monotype Imaging• Differentiate devices, build applications and create exciting

multimedia content with typographic flexibility• Improve the usability and personalisation of text on S60 phones• Apply the art of typography to improve the look and feel of the

devices, applications, games and content you develop.Ed Platz, Engineering Manager, Display Imaging Custom Engineering,Montotype Imaging

Schedule repeats between 13:00-15:00, and again between 15:00-17:00

Developer Training

New to the Smartphone Show developerarena for 2007, the Symbian developerhands-on sessions are a chance for you totake the weight off your feet in the developerLive Lounge and join a small ‘scrum’ ofexpert problem solvers and designers fromthe Symbian developer community. Includesan introduction and presentation fromJames O. Coplien, Senior Agile Coach.

Comprised of 10 minute, rolling demonstrations throughout theday, our presenters will give you the key information you needfor Symbian development. The sessions will provide the idealenvironment for asking specific development questions andsharing experiences with your fellow developers.

Presenters will take you through their different developmentprocesses and products and encourage you to learn, byproviding free examples and methods. The aim is to help youimprove your Symbian development projects and leave you withpractical hints and tips to make developing easier and faster.

If you wish to learn more after your 10 minute session is up,the presenters will be available to instruct you further - justaccompany them to their nearby company booth in theSymbian Developer Network Live! arena to continue learning.

The hands-on sessions will take place three times a day, oneach day of the show as part of a rolling agenda, giving youthe chance to catch them all.

2 1/2 hours of intensive mini courses designed to give you practical hands-on training

Through these intensive courses you will learn how to use Symbian OS products and understand the necessaryconventions, terms and expressions with which to build world class software for the smartphone industry. Four courses:

James O. Coplien, Senior Agile Coach

DAY ONE: Tuesday 16 October 2007 DAY TWO: Wednesday 17 October 2007

12:30 - 15:00 15:00 - 17:30 12:30 - 15:00 15:00 - 17:30

Symbian OS Kit BagDevelop and debug using Carbide.c++


live lounge – Hands-on Sessions from the developer community

UIQ 3 ApplicationDevelopment

Open C/S60 Evolution

SponsorsEvent Sponsor:

The BlackBerry® solution offers a variety of services that go far beyond email. With support available forSymbian OS™ via BlackBerry® Connect™ technology, users and organisations can enjoy the benefits andadded features of BlackBerry wireless services using a range of mobile devices from Nokia and Sony Ericsson.

Badges & Lanyards Sponsor:Founded in 1984, Tele Atlas delivers the digital maps and dynamic location content that power the world’s most essentialgeographic solutions. The information is the foundation for a wide range of personal and in-car navigation systems, mobile andInternet map applications that help GPS system users find the places, products and services they need, wherever they are. TeleAtlas also works with business partners who deliver critical applications for emergency, business fleet and infrastructure services.

The company employs 2,300 full-time staff and contract cartographers at offices in 20 countries around the world and uses a sophisticated network ofthousands of sources to regularly update its maps. Tele Atlas is listed on the Frankfurt Stock Exchange (TA6) and on Euronext Amsterdam (TA).

Visitor Bag Sponsor:Telecommunication Business of Samsung Electronics Co., Ltd., consisting of Mobile Device Division,Telecommunication Systems Division and Telecommunication R&D Center, is a leading mobile phone andtelecommunication equipment provider with a full spectrum of products from cutting-edge mobile devices totelecommunications infrastructure. Committed to leading and growing the telecommunications market, Samsung’s

Telecommunication Business continues to develop and support a wide array of industry-leading mobile technologies. Samsung will showcase thelatest Symbian products at the Smartphone show. For more information please visit Samsung at booth #19 or www.samsungmobile.com

Symbian Developer Network Live! Headline Sponsor:NAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, location-based services, and government and business solutions. NAVTEQ maps span 62 countries. A publicly tradedcompany, NAVTEQ is headquartered in Chicago, IL, USA, with approximately 2,800 employees worldwide located in167 offices in 28 countries.

Symbian Developer Network Live! Sponsors:Carbide is a new generation of mobile development tools from Forum Nokia. More than just a new name, Carbide is adeliberate move to unify Nokia's mobile-development tools into a common framework. Carbide takes mobile development to anew level in terms of features and efficiency. Users now have one family for developing software for multiple platforms. Basedon the open Eclipse framework, the Carbide offering can be extended with other Eclipse plug-ins and products.

Carbide tools will focus on two primary development areas. Carbide.c++ is a family of Eclipse-based development tools supporting Symbian OSdevelopment on the S60 platform, the Series 80 platform, UIQ, and MOAP. Carbide.ui is a graphical WYSIWYG tool supporting customization ofmobile devices based on the S60 platform.

Visit the Symbian Developer Network Live to find out the latest features in the Carbide development tools!

Sony Ericsson Developer World is a global support program and web portal totally dedicated to helpingserious, wireless developers achieve business success by providing the documentation, tools, training,technical and go-to-market support they need in their development process. Sony Ericsson Developer World

helps developers get on the fast track from mind to market, thereby ensuring that a constant stream of fun, useful and innovative content andapplications is available for Sony Ericsson phones. www.SonyEricsson.com/developer

As a registered Community member of Sony Ericsson Developer World, developers get free access to numerous resources including participating inthe moderated discussion forums and Wiki community, creating a personal navigation dashboard and subscribing to the popular monthly SonyEricsson Developer Newsletter. All visitors to the web portal can freely download developer Docs & Tools, search the Knowledge Base, try codesamples from Tips, Tricks & Code articles and subscribe to the RSS feeds.

Event Advertising Sponsor:Founded in 1988, SanDisk(r) is the leading consumer brand in the world of portable flash-based storage and a trustedpartner to tier-1 OEMs. SanDisk, the inventor of flash storage cards and the leading form factor microSD(tm), Multi-Level Cell (MLC) NAND flash and USB flash drives, offers a complete portfolio of storage solutions for multimedia and

feature rich handsets. SanDisk is a leading provider of high-capacity removable flash cards and embedded flash drives such as iNAND(tm), mDOCand MCPs for hundreds of millions of handsets worldwide. SanDisk removable flash cards such as the leading microSD(tm) form factor enable securecontent distribution and an advanced DRM support with TrustedFlash(tm) technology, allowing users the flexibility to transfer their purchased content ina variety of supported devices while adhering to security requirements of content providers . SanDisk - Store your world in ours(r)

Key Features

Symbian Developer Network Live!Meet with fellow developers from around the world and the Symbian Community. Accessible to all but designed specifically for the developercommunity, the Symbian Developer Network Live! will offer:• A Developer Seminar Theatre• Developer Training Classroom – 2 1/2 hours of intensive mini

courses designed to give you practical hands-on training

Meeting and Networking FacilityFor developers, the Symbian Developer Network is goinglive, quite literally, at the show and is your chance to meet thepeople who produce the SDN; research the ASD examquestions and run the Symbian Academy, as well as see therest of the Symbian community in action on the show floor.Join us for seminars, technical hands-on sessions, an ASDexam sitting and a training classroom and more.

Meeting Hub & Media ZoneKeep up to date with the latest news on product launches, technicaldevelopments and industry publications

60 seminars running in three show floor theatres – FREE to attend!• Here & Now – Today's most successful smartphone

services, presented by leading innovators and entrepreneurs• Mobile Futures – Ground breaking technology that will power

tomorrow's phones and deliver tomorrow's experiences• Symbian Developer Network Live! – All the tools and support

needed to build the future of mobile


Confirmed Exhibitors for 2007

09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00

Exhibition Day 1

Keynotes day 1

Live Lounge Hands-on Sessions



Here & Now Seminar sessions - Day 1

Mobile Futures Seminar sessions -Day 1

Symbian Developer Network LiveSeminar sessions - Day 1

Party!

DAY 1 - 16 October

Exhibition

Keynotes

Live Lounge

Seminar

Seminar

Seminar

Party

Headline Sponsor:

KEYNOTEPRESENTATIONTHEATRE

This combines private meeting rooms and an open visitor areafor informal meetings & refreshments

New feature - The TerminalThe Terminal will be hosted by some of the world’s biggesthandset manufacturers including

Keynote Presentations – FREE to attend!Take advantage of these high level presentations and hearindustry leaders outlining their vision for the future of mobile

My ShowOne of the exciting features of the Symbian SmartphoneShow is the ability for all pre-registered attendees tonetwork before the event begins and to arrange meetingsin advance. Knowing how precious time spent out of theoffice is, the My Show facility should help attendees tomaximise networking time whilst at the event.

For more information, please visit smartphoneshow.com

For sponsorship and exhibition enquiries please contact James Le Masurier on +44 (0)20 7017 5118

Exhibition Day 2

Keynotes day 2

Here & Now Seminar sessions - Day 2

Mobile Futures Seminar sessions -Day 2

Symbian Developer Network LiveSeminar sessions - Day 2

09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00Day 2 - 17 October

Exhibition

Keynotes

Live Lounge

Seminar

Seminar

Seminar

We see the SymbianSmartphone Show as avery valuable opportunity to

meet our partners in the Symbianecosystem. The event has grownover the years and is now the largestmeeting place for the Symbiancommunity. For us, it is also a goodplace to meet media and analysts.

(Ulf Wretling, General Manager andHead Content Planning & Management,Sony Ericsson)

“Live Lounge Hands-on Sessions



Register nowvisit smartphoneshow.com now to register your free pass for the show.Once registered you will receive the latest updates about the showand you can network with all the other pre-registered attendees

Media Partners

Organised under license by:

Getting there by tube/rail:

The ExCeL London is connected to London Underground by the DLR (Docklands Light Railway).The ExCeL is connected to the Jubilee Line via the DLR at Canning Town station, to the Central,Northern, Circle, District and Waterloo & City lines at Bank and to the Circle and District lines atTower Hill.

Getting there by road:

Follow signs for Royal Docks, City Airport and ExCeL. There is easy access from the M25, M11,A406 and A13.

Travel, Accommodation and Transfers:

For your convenience; accommodation, travel and transfers can all be arranged through ourrecommended agent: Events In Focus.

If you would like help with your accommodation or travel arrangements please contact Events InFocus direct:

Randy WrightEvents In Focus32, Southwark Bridge Road, London, SE1 9EUTelephone: +44 207 902 7760Fax: +44 207 633 9427email: [email protected]

ExCeL LondonOne Western GatewayRoyal Victoria DockLondonE16 1XL

+44 (0)20 7069 5000

www.excel-london.co.uk

Venue

taking our world with us · 2007-10-20 · smartphone show keynote summary taking our world with us...

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