taking mobile ads local
DESCRIPTION
Presented at Ad:Tech London 2010 this week.TRANSCRIPT
Richard M Marshall, Foundere: [email protected]: +447785394458twitter: @rmmarshall
Rapid Mobile Media Ltd20 Hill StreetEdinburgh EH2 3JZwww.rapid-mobile.com+44 131 220 [email protected]
Taking MobileAds LocalWith Ad360
Three Steps to Local Mobile Ads
www.rapid-mobile.com
1 Capture2 Select3 Display
1 Capture
• Your own ad network• Open Web Portal• Self-Service Creative• Reporting• Google Maps Integration
2 Select
• Your own high-value network• Location – you decide how to use it• Keyword• Time of day• Back fill from run of site networks
3 Display
• Popups• Banners• Interstitials• Links• Text
• Any device
• In app• Mobile internet• In SMS
ThinkPhone Direct Case Study
www.rapid-mobile.com
Starting in 2010, Rapid Mobile created a
location-aware mobile internet site to
compliment the existing stv local
website, proving local
news, sport, information on
businesses, entertainment guides.
Location aware mobile internet site
delivered across all devices, optimised for
handset type. Creating inventory for
advertising that will be served using Ad360
Taking Mobile Ads Local
Ad360 is the complete solution to1 Capture2 Select3 Display
Local mobile advertising
See us on our stand in the Mobile Pavilion
Or visit www.rapid-mobile.com