Taking Cyber Security Awareness to the Street

Community Aware

The Interview

Starting Up

Develop A Plan for Year One

Make your goals digestible and obtainable

Pay attention to the news and pick a theme

Any issues that are local to your network or area?

Make requests for tasks

“Did He Say Press?”

Press release from each partner

Work all forms of the media

Try to get noteworthy expert

The Web Site

Pull In Resources

FTC – free pamphlets

StaySafeOnline

Research efforts by state government

EDUCAUSE

NetSmartz

WiredSafety

Make The Message Simple

Make the Message Simple

Make the Message Simple

Make the Message Simple

Make the Message Simple

Make the Message Simple

Tell Stories

People love them

Attention getting

Memorable

Feed Your Team

Just as important as your mission

If you are not having fun, try a new approach

Feed your team with real food

1st Year

Preconceived notion of invitation

Press coverage

Mailings to schools

Sponsorship

Team worked as a unit

2nd Year

Viable framework from 1st year.

Missing the big concept.

Since they didn’t come to us, we went to them.

Public Locales – Where Have We Presented

Schools and more schools

County Office building

Senior Center

Churches

Performing Arts Center

Community College

UVa

Personal Transformation

Next Steps

Renewed commitment of core team

Formalize processes

Statement of purpose

Throw the ball around

Questions, Comments, Boos, or Rotten Fruit

Boring Copyright StuffCopyright Martin D. Peterman BJ Block 2008. This work is the intellectual property of the author. Permission is granted for this material to be shared for non-commercial, educational purposes, provided that this copyright statement appears on the reproduced materials and notice is given that the copying is by permission of the author. To disseminate otherwise or to republish requires written permission from the author.