taking control of your law firm's web presence
TRANSCRIPT
Taking Control Of Your Law Firm’s Online Marketing
Host: John CorcoranSpeaker: Dan Jaffe
Moderated By:
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LawLytics Community Manager
Victoria Blute
John Corcoran, Attorney
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● Attorney in San Francisco● Former Clinton White House Writer● Former Speechwriter for Gov. of CA● Creator of Smart Business Revolution● Published in Forbes, Huffington Post,
Business Insider and more.
Dan Jaffe, Attorney & LawLytics CEO
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● J.D. - 1998● Admitted in WA (1998) & AZ (2000)● Built practices in Seattle & Phoenix● 100+ trials to verdict● Full-time CEO of LawLytics since 2011
If you’re out of control of your marketing...
… you’re out of control of your practice and your future.
Who benefits from your lack of control?
● Your law firm’s competition.● Those on whom you’re dependent.● Companies that harness your assets.
What it means to be in control...
● You know what is being done.● You know why it’s being done.● Your assets are accessible.● You can independently measure results.
Being in control does not...
● Mean you have to do it all yourself.● Take a lot of time.
Q: Do you need to be an expert?
● In marketing?● In technology?● In search engine optimization?
A: No, and every lawyer can do it.
5 Easy Things That You Can Control
1. Your name.
2. Your message.
3. Your ad spend.
4. Your website and blog.
5. Your data.
1. Your name.
1. Claim your directory profiles.
2. Create public social media accounts.
3. Own your own website and blog.
4. Participate in the online discussion.
2. Your message.
1. Provide useful answers.
2. Ask for recommendations early and often.
3. Become an online thought-leader.
3. Your ad spend.
1. Avoid dependence on disposable ads.
2. Money is no barrier to success.
3. Create assets that transcend dependence on spending.
4. Your website and blog.
1. Access to add to and edit.
2. Built-in blog.
3. Update it often.
4. Answer your PNCs questions.
5. Educate, don’t sell.
5. Your data.
1. Get the raw data.
2. Don’t depend on SEO or marketing reports.
3. Learn how the data translates to revenue and ROI.
IE, clients not clicks.
Your biggest threats.
1. Stigmatizing the role of marketing.
2. Abdicating control.
3. Playing in somebody else’s yard.
4. Competitive spending in zero-sum market.
The way forward.
1. Build online assets that you own and control.
2. That appreciate over time.
3. That work perpetually.
4. That require minimal or no upkeep.
Q & A
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Want to learn more?
Email: [email protected]
Call: 1-800-713-0161
Web: www.LawLytics.com/consultation/