taking advantage of the best of technology to fight ... · taking advantage of the best of...
TRANSCRIPT
Taking advantage of the best of technology to fight against counterfeiting
Marie Bosquet, IPM Project Manager
AGENDA
� IPM STATE OF PLAY
� NEW IN 2013
� IPM REVOLUTION
WHAT IS IPM
� GLOBAL ANTI-COUNTERFEITING TOOL
� DETECTION TOOL
� COMMUNICATION TOOL
� E-LEARNING TOOL
NOT A LEGAL TOOL
NEW
64 COUNTRIES
3 400CUSTOMS OFFICERS
CONNECTED
80 COUNTRIES
8 000CUSTOMS OFFICERS
CONNECTED
120COUNTRIES
45 000CUSTOMS OFFICERS
CONNECTED
2011
2014
2017
IPM KEY FIGURES
2013LAUNCH
2017
IPM COUNTRIES
EuropeAlbaniaArmeniaBelgiumFranceGeorgiaHungaryIcelandIrelandItalyMontenegroNetherlandsSerbiaTurkeyThe Former Yugoslav Republic of MacedoniaRussiaUnited Kingdom
EuropeAlbaniaArmeniaBelgiumFranceGeorgiaHungaryIcelandIrelandItalyMontenegroNetherlandsSerbiaTurkeyThe Former Yugoslav Republic of MacedoniaRussiaUnited Kingdom
AmericaArgentinaMexicoBahamasChileDominican RepublicCosta RicaJamaicaPanamaPeruEcuadorUruguay
AmericaArgentinaMexicoBahamasChileDominican RepublicCosta RicaJamaicaPanamaPeruEcuadorUruguay
Asia, Australia & The Pacific IslandsCambodiaHong KongJapan Korea (Republic of)Macau, ChinaMalaysiaMongoliaPhilippinesSingaporeThailandTongaVietnam
Asia, Australia & The Pacific IslandsCambodiaHong KongJapan Korea (Republic of)Macau, ChinaMalaysiaMongoliaPhilippinesSingaporeThailandTongaVietnam
North Africa, Near & Middle EastEgyptIsrael MoroccoTunisiaUAE
North Africa, Near & Middle EastEgyptIsrael MoroccoTunisiaUAE
West & Central AfricaBeninCameroonCape VerdeCentral African RepublicDemocratic Republic of the CongoGuineaLiberiaSenegalTogo
West & Central AfricaBeninCameroonCape VerdeCentral African RepublicDemocratic Republic of the CongoGuineaLiberiaSenegalTogo
East & Southern AfricaAngolaDjiboutiKenyaMadagascarSeychellesMauritiusMozambiqueSouth AfricaTanzaniaUganda
East & Southern AfricaAngolaDjiboutiKenyaMadagascarSeychellesMauritiusMozambiqueSouth AfricaTanzaniaUganda
IPM MEMBERS � RIGHT HOLDERS
AGENDA
� IPM STATE OF PLAY
� NEW IN 2013
� IPM REVOLUTION
4 KEY OBJECTIVES
� GET IPM CLOSER TO YOU
� FACILITATE COMMUNICATION
� INCREASE THE QUANTITY OF INFORMATION IN IPM
� PROVIDE AN ELEARNING TOOL
OBJECTIVE 1: GET IPM CLOSER TO YOU
Right holders can send you alerts
OBJECTIVE 2: FACILITATE COMMUNICATION
-> Geolocalization of alerts
OBJECTIVE 2: FACILITATE COMMUNICATION
Right Holders You
OBJECTIVE 2: FACILITATE COMMUNICATION
You can send a message/image to the right holder
The right holder can answer you
OBJECTIVE 4: FACILITATE COMMUNICATION
You Right Holders
You can contact the right holder and attach an image
OBJECTIVE 3 � INCREASE THE QUANTITY OF INFORMATION
Brands/Products
Companies
INCREASE OF INFORMATION
Thousands Millions
OBJECTIVE 4 � PROVIDE AN ELEARNING TOOL
GET YOUR CERTIFICATE TODAY,COME AND PASS THE TEST ON THE
IPM STAND
AGENDA
� IPM STATE OF PLAY
� NEW IN 2013
� IPM REVOLUTION
AUGMENTED REALITY
