Taking a Public Health Approach to Tobacco Control

The Public Health Approach

Global tobacco control models: what works in the U.S. and around the world

CDC recommendations for comprehensive programs

Policy interventions Strategies for success

Comprehensive Programs

Public health approach to tobacco control uses environmental approaches to increase the wellbeing of individuals within a community and decrease the rate of mortality and morbidity related to tobacco use.

Global Tobacco Control Model

MPOWERSix effective policies that reduce

tobacco use and foster social change

WHO Framework Convention

MPOWER

M Monitor tobacco use and prevention policies.

P Protect people from tobacco smoke.

O Offer help to quit tobacco use.

W Warn about the dangers of tobacco.

E Enforce bans on tobacco advertising, promotion, and sponsorship.

R Raise taxes on tobacco.

MPOWER

Monitoring — Measures the extent of tobacco use. Ensures the success of the other five policies. Helps when allocating tobacco control resources. Shows the effectiveness of tobacco control policies.

Monitor tobacco use and prevention policies

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MPOWER

Protect everyone from secondhand smoke. Prompt more smokers to quit. Increase the number of successful quit attempts. Reduce the number of cigarettes smoked. Discourage kids from starting to smoke.

Protect people from tobacco smoke

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Smoke-Free Environments are Popular

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MPOWER

Incorporate stop-smoking programs into primary care

Set up quit lines Provide pharmacological treatment Look for government support for treatment of

tobacco dependence

Offer help to quit tobacco use

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MPOWERWarn about the dangers of tobacco

Educate everyone about the risks of tobacco use. Change the image of tobacco use (not “cool”). Print warnings with graphic pictures of the results of

tobacco use on cigarette packs.

WHO Framework Convention

Graphic Warnings on Cigarette Packs

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MPOWER

Regulate tobacco industry (no advertising, marketing, promoting, or sponsoring).

Enforce bans on marketing tobacco. Enforce bans on tobacco companies’ sponsoring

events.

Enforce bans on tobacco advertising, promotion, and sponsorship

WHO Framework Convention

MPOWER

Taxation is the best way to cut tobacco use. Higher taxes increase government revenue. Higher taxes help the young and the poor. Excise taxes are most effective at reducing tobacco

use.

Raise taxes on tobacco

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Global Tobacco Control

Tobacco prevention and control is a health priority worldwide.

MPOWER , when implemented and enforced, will Prevent young people from smoking.

Help current smokers quit.

Protect nonsmokers from secondhand smoke

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