DIGITAL MARKETINGTAKING A HOLISTIC APPROACH TO

POST GRADUATE DIPLOMA IN DIGITAL MARKETING AN INDUSTRY INTEGRATED CAREER PROGRAM

DIGITAL MARKETINGTAKING A HOLISTIC APPROACH TO

POST GRADUATE DIPLOMA IN DIGITAL MARKETING AN INDUSTRY INTEGRATED CAREER PROGRAM

WHAT THE FUTURE OF DIGITAL MARKETING HOLDS

WHY ENTER THE DIGITAL WORLD?

Digital marketing is an ever-changing and evolving field, with something new to learn every day. It has revolutionized marketing and advertising and has managed to uproot traditional marketing strategies. Today, several brands are trying to ride the digital wave and that itself is the proof of digital marketing revolution worldwide.

With an increase in demand for digital marketing services, there comes a range of opportunities knocking at your door. It’s time to grab these opportunities and climb up the success ladder.

01

02

People will “step into” brand experiences and ads will be filmed with 360-degree cameras

Smart wearables and augmented reality will play a major role in advertisement displaysegment

People will have more omni-channel experience where we will see a conjunction of traditional and digital media together

Advertisers will know our

interest in their ad campaigns

because our pulses via

smartwatches will tell them

03

04

BY2025

According to a combined study of CII and KPMG, India’s digital advertising industry is growing at 33.5 percent (CAGR) and by 2020; its value will surpass the `255 billion marks. Offering the most lucrative job market for skilled individuals to enter.

ENTER THE DIGITAL WORLD WITHTIMESPRO PGDDM PROGRAM

Digital marketing made simple

Ever seen a great ad online and said "I wish I created that"? Well, your wish is soon going to turn into a reality. We at TimesPro, bring to you an Industry integrated program in digital marketing that will not only make sure you get certified with cutting-edge digital marketing skills but are also ready to create exciting brand campaigns.

A step by step guide to reaching your goal

Educate

Engage

Enable

Empower

a. The most comprehensive curriculumb. 12 most sought after Digital marketing Certifications

a. Immersive classroom experienceb. Blended learning method

a. Capstone Project under the guidance of a dedicated mentorb. Live projects & award winning case studies

a. Preparation for mock interviews, resume & communication skills

b. 3 assured job interviews

EDUCATE

Digital Marketing is a broad term; granted. But with various channels available to create successful digital campaigns, comes great opportunity. To ensure that you utilize these opportunities to their fullest, we educate you with various concepts to give you a deep insight into the latest practices.

A COMPREHENSIVE COURSE CURRICULUM TO MAXIMIZE YOUR

EFFECTIVENESS AS A SKILLED DIGITAL MARKETER

COURSE CURRICULUM

Term

1Te

rm 2

Term

3

Fundamentals ofDigital Marketing

WebsiteDevelopment

ContentMarketing

Social MediaMarketing

GoogleAnalytics

Search EngineMarketing

AffiliateMarketing& Adsense

OnlineReputation

Management

InfluencerMarketing

01 02 03 04

05 06 07

Search EngineOptimization

1008 09

11 12 13 14

EmailMarketing

Overview ofMobile

Marketing

Dashboard& Reporting

How tomake aDigital

Marketing Plan

Working closely with industry specialists, TimesPro has designed modules that equip you with a real understanding of Digital Marketing concepts, tools, resources and platforms that help you in your journey as a skilled Digital Marketer.

From simplifying your digital marketing strategies to driving results, these powerful digital marketing tools practiced during the program will help you get that competitive edge you're after.

Web

site

Tool

s

Web

site

Dom

ain

& Ho

sting

A Pr

emiu

mW

ebsit

e th

eme

Cont

ent T

ools

Socia

l Med

ia To

ols

Sear

ch E

ngin

eM

arke

ting

Tool

s

Goog

le A

naly

tics T

ools

Goals & Funnels

Mob

ile M

arke

ting

Tool

s

Dash

boar

dTo

ols

Emai

l Mar

ketin

gTo

ols

SEO

Tool

s SEO Keyword planner

SEO Audit tools

GET INDUSTRY-READY WITH THE ENTIRE GAMUT OFDIGITAL MARKETING TOOLS

12 MOST SOUGHT AFTERDIGITAL MARKETINGCERTIFICATIONS

Google Ads Display Certification

Hubspot Academy Inbound Certification

Website Planning& Development

Social MediaMarketing

Google AdsFundamentals Exam

Email Marketing

Search EngineMarketing

TIMESPRO EXPERTCERTIFICATIONS

Digital Media plan& Pitching

Search Engine Optimization

Google AnalyticsIndividual Qualification

Google Analytics

Google Ads Search Certification

TimesPro provides you an opportunity to gain 12 prestigious TimesPro Expert, Google and Hubspot certifications.

GOOGLE & HUBSPOTCERTIFICATIONS

We want you to leverage robust learning tools, expert instructors and a supportive community at each step. And for that, you will be immersed in a blended learning experience that includes interactions with industry practitioners, group assignments and experiential projects that will not only enhance peer to peer learning but also build a concrete understanding of real-world challenges.

ENGAGE

UNDERSTAND THE ECO-SYSTEM OF DIGITAL

MARKETING IN AN ENGAGING WAY

IMMERSIVE CLASSROOMEXPERIENCE

Walk into our classroom and discover the best of infrastructure, designed to enhance your learning experience. Equipped with all the latest technological tools, we aim to provide you with an immersive, blended online and virtual learning experience.

TAKING YOUR LEARNING EXPERIENCE A NOTCH HIGHER

WITH A ONE-OF-A-KIND DELIVERY METHOD

INNOVATIVE, STRATEGIC & CUSTOMIZED

To simplify the vast digital landscape for you, we’ve designed an engaging learning environment which combines two powerful delivery modes - VLC and Online learning. The aim behind this methodology is to make use of the advanced technology to enhance your learning experience.

BLENDED LEARNING METHOD

Some digital marketing concepts such as SEO & Analytics can be difficult to grasp in one go, &

require a visual step to step guide. Hence, we plan to deliver topics like these through an online mode where students not only get a visual representation

of how these concepts work but also get enough time to learn at their own pace.

ONLINE: SELF-PACED LEARNING

Our Virtual Live Classroom offers the advantages of traditional learning with the flexibility and innovation of today. The heart of this platform is a powerful user interface that enables a large number of geographically distributed students to have a highly interactive "one to one" exchange with a central faculty.

VIRTUAL LEARNING CENTERVIRTUAL LIVE CLASSROOM

GET AHEAD WITH A HOLISTIC AND ACTIONABLE UNDERSTANDING OF THE CURRENT DIGITAL LANDSCAPE

Always wanted to know what goes behind in the creation of memorable brands? Here’s your chance! This program will enable you to gain insights on how to find the right target group for your brand, grow reach and drive success on digital. You’ll also be equipped to execute and optimize digital campaigns by actually performing live across platforms.

ENABLE

Nitin Chabbria,CEO, Techmerch

Neil Dodhia,Digital MarketingIndustry Veteran

Krish Ramnani,Co-Founder, Togglehead

Vikas Gupta,Digital MarketingIndustry Veteran

CAPSTONE PROJECTUNDER THE GUIDANCE OF A DEDICATED MENTOR

DIGITAL LEADERS

PRESENT TO A POWER-PACKED JURY

These digital marketing leaders from top companies will be a part of the jury for the capstone project evaluation. After successful completion of your project and course, you will be awarded a

PG Diploma in Digital Marketing. What's more? Some of you may also receive exciting internship & job opportunities.

Vikas Lalwani,Zonal Head – BD &

MarketingKonnect Insights

If you thought just knowing about the digital marketing world is all this program has for you, you’re in for a surprise! This program also includes an exciting capstone project,

under the guidance of a dedicated mentor, where you will be assigned a live client for a period of 2 months. From creating a digital marketing plan to driving results you will be

required to do everything that takes to help a business grow. This project paves the path to a successful digital marketing career.

On the final presentation day, you will get an opportunity to showcase your capstone project on a virtual live mode to a jury consisting of digital marketing experts from top

firms and agencies.

After the successful completion of your advertising modules, you will have to run real campaigns on Facebook, Google ads etc, for the business you have shortlisted. You will also receive a prepaid credit of `2500 for the same. These live projects will be practiced till the end of the program in order to give you a greater understanding of digital advertising and instil confidence.

LIVE PROJECTS

Case studies are an important part of the PGDDM program. Here we accumulate real-life achievements that have won prestigious awards and turn them into case studies which help you understand the way actual business is conducted. You will also develop a critical thinking for solving an issue.

AWARD WINNING CASE STUDIES

WITH A PREPAID CREDIT OF `2500 TO BUILD YOUR BRAND

BOOST YOUR PORTFOLIO.TRANSFORM YOUR CAREER.

No matter what your experience level, this program helps you gain professional skills and expertise needed to build an exciting career in the digital marketing domain.

EMPOWER

Work-based learning is the cornerstone of our digital marketing program. To ensure you are ready to step into the challenging digital world, we will be holding a series of mock interviews at the centre. Your communication and resume building skills will be tested and improved.

PREPARATION FOR MOCK INTERVIEWS, RESUME & COMMUNICATION SKILLS

TimesPro’s professional network of hiring partners helps you find a job and strategic career connections that set you up for long-term success in life.

3 ASSUREDJOB INTERVIEWS

CAREER OPTIONS IN DIGITAL MARKETING

SOCIAL MEDIA MARKETING

Designation: Social Media Executive / ManagerSalary: 15k to 25k, After 3 years of experience 35k to 70k

CONTENT MARKETING

Designation: Content/Copy writer, Content StrategistSalary: 15k to 30k, After 3 years of experience50k to 80k

Designation: Online Reputation Executive / ManagerSalary: 15k to 25k, After 3 years of experience 35k to 70k

ONLINE REPUTATION MANAGEMENT

DIGITAL ANALYST

Designation: CPC/CPI AnalystSalary: 15k to 30k, After 2 years of experience45k to 60k

Monthly earning with just 2-3projects: 25k - 35k,With 3-4 years of experience 50k to 80k

FREELANCE DIGITAL MARKETER

Disclaimer:Actual salary & job roles may vary from the ones written above.

THIS COURSE IS FOR YOU IF YOU ARE

THE INNOVATORAlways bubbling with ideas. Can think of campaigns even in deep sleep.

THE AMBITIOUS ONEWants to build a rewarding career in Digital Marketing and is constantly researching on the latest digital trends.

THE GOOD COMMUNICATORHas awesome communication skills and can sell almost anything.

THE DIGITAL ENTHUSIASTIs curious about the world of digital marketing and AD campaigns that always catch your attention.

THE TECH-SAVVYLoves applications more than humans. Doesn’t believe in the phrase “The campaign did well” unless he sees the numbers.

OUR FACULTY

OUR INSTRUCTORS COME FROM SOME OF THE TOP COMPANIES IN THE INDUSTRY, SHARING REAL-WORLD

EXPERIENCE AND INSIGHT IN THE CLASSROOM EACH DAY

BarathSenior Trainer

A renowned digital marketer, consultant and a trainer

With more than 10 years of experience in sales and marketing in companies like GE Capital, Naukricom, Edurite Technologies, he has also co-founded few start-ups. Barath is a regular faculty to Madras Management Association and a visiting faculty to Business schools in Chennai.

Hitesh MotwaniLead Trainer

A renowned faculty and trusted advisor

Amongst the top and most sought after experts in Digital media marketing. He has been a guest faculty for lIM-Bangalore and an advisor to brands like Twitter, Tata Group, Endemol Shine India, Ogilvy. Swiss Re, Crompton Greaves, EXIM Bank, DB Realty, Magic Bus etc.

Kunal JhaSenior Trainer

Website Development & Digital Marketing Expert

Kunal has more than 8 years of experience in teaching and working with brands like TATA Croma, Vanheusen, Nike,LP. etc. He is Google certified in Adwords and

Analytics and has successfully trained more than 900 digital marketing students in his career.

Amitesh KumarSenior Trainer

A certified trainer of Google, Microsoft Bing, Hubspot Inbound Marketing

With an overall 7.9 years of Digital Marketing Experience, Amitesh is currently a Digital Marketing Head in Salesforce Cl/CD service. He has played a crucial role in building a digital ad agency to 186+ clients from various sectors like Real Estate, Healthcare, BFSI etc.

Diksha SethiSenior Trainer

Certified Master Trainer and Digital Marketing Consultant

With 12 years of work experience in Digital PR, Diksha has helped several top-notch brands take the social media plunge through strategic consulting, online

reputation management, award winning campaigns, visually appealing content and capability building workshops.

Ashwini DesaiSenior Trainer

SEO, SEM and Paid Campaigns Expert

Ashwini Desai is a digital marketing strategist consultant, and trainer.With more than 6+ years of experience in companies like Hurix, Appetals etc. She is also the co-founder of DDigitalTree, an international marketing agency. Ashwini

has worked with various institutes and specializes in industries like E-learning, FMCG, IT, Media etc.

Amar Krishna Jha Senior Trainer

Facebook Advertising and Digital Marketing Strategy Expert

Amar is helping industry leaders scale revenues through training & audits. He has trained 1000+ marketers on digital domain. He has been named ‘Click to Cash Guy’ because of his high ROAS campaigns and strategies that helped several companies turbocharge ROI using digital.

STUDENT TESTIMONIALS

Vikas PatreDigimarketerz LLPDesignation - Digital marketing Intern

This is an amazing place to learn digital marketing, very profound knowledge & expertise. They are highly professional in training and a bit strict when it comes to placements, I have learned everything practically and also got an internship where I am exploring the actual work environment.

Aseem GuptaPlaced at CHICNWIN

At TimesPro, I received great support from the faculty, the method of knowledge transfer and the practical case studies and overall curriculum is comprehensive. The PGDDM course has made me

job ready and provided me with the skills. I need to grow in the industry.

Neha Seghal Placed at Internet Moguls

The TimesPro Institute was energizing, and a great learning experience. With the help of faculties and the detailed course structure I now have so many avenues available and so many fields within digital marketing where I can further gain expertise. I’m a happy digital marketer now!

SEO Executive, iProspect“The curriculum was very interesting and exactly what I was seeking out from a Digital Marketing

Course. The course was very interactive and teachers were good. I started working as an SEO Executive at iProspect. The experience of working in SEO has been very interesting, educational and

eventful. The overall experience has been good.”

Priyanka Sinha

SELECTION PROCESS

No. of hrs240

3 months

Timing5 days a week

9:00 AM to 1:00 PM or2:00 PM to 6:00 PM

COURSE DETAILS

SUBMIT ELIGIBILITY

DOCUMENTS

APPEAR FOR DIGITAL

MARKETING ADMISSION TEST (DMAT)

PERSONAL INTERVIEW ROUNDS (2

ROUNDS SHALL BE HELD)

VERIFICATION OF ALL

DOCUMENTS & ADMISSION PAYMENT

BALANCE FEE PAYMENT

BEFORE YOUR BATCH BEGINS

ELIGIBILITY CRITERIA

▶ Candidate's age should be less than or up to 25 years

▶ Graduation should be from any of the recognized and approved Indian or Foreign Universities

▶ Graduates with/without any professional experience

▶ Final year students

Leading English BusinessNews TV Channel

Largest selling English Daily in the World in terms of Readership

World’s Second LargestEnglish Financial Daily

Nationwide Initiative to identify India’s Future Leaders One of the Biggest Career Portals

The Times of India Group began its operations in 1838 and is India’s oldest and largest media house. The Times of India, is the World’s largest-selling English newspaper, with over 5 million copies sold daily. The Economic Times is the World’s 2nd largest English business newspaper second only to The Wall Street Journal, with over 800,000 copies sold daily.The Group is also amongst India’s most diverse media house with assets across Publishing, Radio, TV, Out of Home (OOH) and Online Media.

TimesPro is an education initiative by The Times of India Group with an aim to revolutionize professional education in India.Addressing the gap between education and industry employability, TimesPro is focused on being the key catalyst in creating a steady pool of talented and well-trained professionals who would be fit for the sector they aim to work, grow and excel in. Our customized, industry-specific career programs and a well-established network of leading employers enable students to succeed in the competitive global job market.The goal is to equip students with the knowledge and specialized skill-set essential for them to transform into principled professionals.TimesPro offers Business Management Degree Programs and other Diploma Programs in Banking & Financial Services, Business Analytics, Digital Marketing, Decision Sciences among others.

A RICH LEGACY SPANNINGOVER 175 YEARS

EDUCATION TO EMPLOYMENT:BOOST SKILLS, BRIDGE THE GAP

For further details, please visit www.timespro.com/digital-marketing/ or 1800 102 2323 Follow us

Times Professional Learning(A division of Bennett, Coleman & Co. Ltd.)

Unit No. 3, G-Floor, Vakratunda Corporate Park, Vishweshwar Nagar,CTS No.: 256, Off-Aarey Road, Goregaon East, Mumbai - 400063.

Bengaluru | Chennai | Coimbatore | Hyderabad | KolkataMumbai | Pune | Delhi | Jaipur | Lucknow | Indore | Cochin