TAKE THE LEAD

ABOUT LTLA The Louisiana Tourism Leadership Academy (LTLA) was launched in 2015 as an educational endeavor of the Louisiana Travel Promotion Association. Our goal for this program is to give students the opportunity to meet and learn from seasoned tourism industry leaders, as well as up-and-coming professionals making great strides in their field.

Through six class sessions and a group project, LTLA aims to offer students: •Leadershipskillstobecomemoreeffectiveinyourlife •Anunderstandingofyourroleinstatewideissuesthataffectthetourismindustry •Skillstosuccessfullynetworkwithinthetourismindustry •Aconnectionwithyourpeersintheindustrywhoarecurrentlyleadingtheway •Accesstoseasonedtourismprofessional

TESTIMONIALS“The Louisiana Tourism Leadership Academy has met all of my expectations, and has been a great opportunity to network with and learn more about the tourism industry from professionals throughout the state. Regardless of title, experience or years in the industry, I highly recommend the program to anyone who wants to better themselves personally and professionally.”

PROGRAM DETAILSInvolvement in LTLA is a year-long commitment with class meetings every other month. The focuses of the six sessions are: •Leadership •Advocacy •ProductDevelopment •NetworkingandMarketing •Management •Groupprojectpresentations

Thefinalsessionisaculminationoftheyear’swork,withgroupprojectpresentationstotheLTPABoardofDirectors.Eachclassmemberalsohasone-on-oneaccesstoalifeleadershipcoachforpersonaldevelopmentthroughouttheyear.

“I can’t think of a more effective way to dive into the tourism industry from all angles – networking, educational, fellowship and more. A must-have on your resume!”

BenBerthelot,President-CEOLafayette Convention and Visitors Commission

NicoleJackson,SalesManagerHotelIntercontinentalNewOrleans

“Because I am a part of the Louisiana tourism workforce as a hotel sales manager, I am honored to be a part of the LTLA Academy and to be in the midst of and learn so much from the most powerful tourism leaders, who have made great impact in the Louisiana tourism industry. This program has given me a better understanding of what tourism really does for our state and the importance for our economy. “

MelissaCloutier,MarketingManagerNatchitochesEventCenter

“Fantastic program! Learned specific ideas for product development. Working with team mates helps stimulate creative solutions to marketing, management and problem solving. Invaluable networking with peers.”

JaniceDeLerno,Innkeeper/OwnerTheStockadeBed&Breakfast,BatonRouge

January 2017 – Annual Meeting (TBD) The2016LTLAclasswillbepresentedtothetourismindustryduringtheLTPAAnnualMembershipMeetingandLuncheon.

February 2017 – Personal Leadership (Louisiana’s Northshore) LTLAwillkickoffwithateambuildingclassattheNewOrleansSchoolofCooking;introductionstokeyleadersinthetourismindustry;andaninteractiveexaminationofemotionalintelligenceanditsrelationshiptothekeytraitsofleadership.Classmemberswillalsoreceivegroupprojectassignments.

April 2017 – Advocacy (Baton Rouge) Learnhowtobeanadvocateinyourowncommunityandunderstandtheissuesaffectingthetourismentitiesinyourarea.Alsolearnaboutempowerment–holdingyourownwithelectedofficials.

June 2017 – Product Development (Natchitoches) Gainabetterunderstandingofproductdevelopmentbylearningwhatassetsyouneedtobuild,whatyourproduct is, and if you have authenticity in your product.

August 2017 – Networking and Marketing (New Orleans) DuringtheLt.Governor’sTourismSummit,specialguestspeakerswillhelpyouunderstandthebasicsofmarketing and how to sharpen your skills to successfully network with the tourism industry.

October 2017– Leadership and Management (Lake Charles) Enhanceyourleadershipskillsandlearnhowtoapplythemtomaximizeyourjobproficiency.

December 2017– Final Project Presentations (TBD)ClassparticipantswillhavetheopportunitytoattendtheLTPABoardofDirectorsmeetingandpresenttheirfinalgroupprojects.

January 2018 Graduation – Annual Meeting (TBD) Uponcompletionsofalltherequirementsoftheacademy,classmemberswillbepresentedforgraduationattheLTPAAnnualMembershipMeetingandLuncheon.

SCHEDULE

DeadlineforApplicationisNovember 4, 2016 Applicationformcanbefoundhere:www.ltpa.org/educate/louisiana-tourism-leadership-academy

ReturnApplicationFormsto:Louisiana Tourism Leadership Academy 1165SouthFoster•BatonRouge,LA70806

KeycandidatesforLTLAarethosewhoareinmanagementpositionsoftourism-relatedbusinesses.Participantsareselectedinanobjectiveprocessandmustberecommendedandsponsoredbytheiremployers,generallybyuppermanagement.Self-employedpersonsmaysponsorthemselves.Applicantsmusthaveatleastthreeyearsoftourismexperienceorcomparablebusinessexperience.Candidateswillbesoughtwhohavehighenergyandapassion for theLouisiana tourismindustry.Theyshouldbearticulate,availabletocommitanddemonstrateawillingnesstolearnnewskillsandput them in to action.

Participantswillberequiredtoattendallthesessionstograduate(unlesstheabsenceisexcusedbytheLTLAorganizers).Candidatesareselectedexclusivelyontheirownmerits.

ELIGIBILITY

TUITION

$1,195forLTPAmembers$1,500fornon-LTPAmembers

Includes: •Classmaterials •Lunchforsixsessions •Invitationtoafinalcelebrationevent

ApplicantswillbenotifiedofacceptancenolaterthanDecember31,2016

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