taipei 101 mall george tian pei-yu tsai tzen chan yu-lun huang
Post on 22-Dec-2015
215 views
TRANSCRIPT
Taipei HighlightLocation Taipei Portland
Area 271.8 km2 376.5 km2
Population 2,618,058 556,370
Density 9,632 / km2 1667.8 / km2
Taipei 101 Mall
Opened in Nov. 2003 Located in Taipei 101 Tower’s 75,900 sqm podium
Target Market -High-end -Tourist Strong Brand-image
Taipei 101 Mall 6-story shopping mall B1 Jason Marketplace… Food court 1F Avenue 101… Popular fashion brands 2F Designer Walk… Designer brands 3F Galleries Couture… Couture brand flagship
stores
4F City Square… Delicate restaurants, Bookstore
5F Financial Center… Banks, VIP service
Taipei 101 Mall Main Brands -High-End Celine, Christian Dior, Cartier, Dolce & Gabbana,
Escada, Gucci, Issey Miyake, Kenzo, Louis Vuitton,
Loewe, Miu Miu, Omega, Prada, Bvlgari, Tiffany…
-Popular Brands Mango, Benetton, Calvin Klein, D&G, DKNY, Tommy Hilfiger…
Taipei 101 SWOT Analysis Strengths
Convenient Public Transportation (Rapid Transit System)
The building itself is a scenic spot Special Events Layout (more space)…the mall setting Hand-free shopping experience One-stop shopping for high-end customer
Taipei 101 SWOT Analysis Weaknesses
Crowded Traffic Jam Limited parking space Webpage Design Uncommon Floor setting Undifferentiated product offering
Taipei 101 SWOT Analysis Opportunities
CBD GDP growth – more high-end customers
Globalization – more tourists and unified brand preference
Taipei 101 SWOT Analysis Threats
Mall:•Shin Kong Mitsukoshi •Sogo •Breeze Shopping Center •New York New York Shopping Center
Building: Burj Dubai http://www.emporis.com/en/il/im/?id=260000