tài liệu seo tiếng việt

http://vietjack.com/seo/index.jsp Copyright vietjack.com

http://vietjack.com/ Trang chia s cc bi hc online min ph Trang 1

Mc lc Gii thiu SEO v SEO Copywriting ..................................................................................... 4

i vi c gi ...................................................................................................................... 4

iu kin tin ................................................................................................................... 4

SEO l g? ............................................................................................................................ 4

Cch phng tin tm kim lm vic? ............................................................................... 5

SEO Copywriting l g? ..................................................................................................... 6

Search Engine Rank l g? ............................................................................................... 6

On-Page v Off-Page SEO l g? ..................................................................................... 6

Chin thut & Phng thc trong SEO ................................................................................ 6

White Hat SEO ................................................................................................................. 7

Black Hat hoc Spamdexing ............................................................................................. 7

Tn min Website trong SEO ............................................................................................... 8

Guru Mantra ..................................................................................................................... 9

Tn File thch hp trong SEO ............................................................................................. 10

Phong cch t tn File .................................................................................................. 10

V d v tn File .............................................................................................................. 10

ui m rng ca File..................................................................................................... 11

Tn URL th mc ph .................................................................................................... 11

Guru Mantra ................................................................................................................... 11

SEO - Thit k & B tr ........................................................................................................ 11

Ti u ha T kha (Keyword) trong SEO ......................................................................... 12

Tn s t kha Keyword Frequency ............................................................................ 13

Trng lng t kha Keyword Weight ......................................................................... 13

Keyword Proximity .......................................................................................................... 13

Keyword Prominence ..................................................................................................... 14

V tr t kha - Keyword Placement ................................................................................. 14

V tr tt nht t cc t kha ...................................................................................... 14



Tm kim cc t kha ..................................................................................................... 14

Word Stemming l g? .................................................................................................... 15

Ti u ha th Meta trong SEO .......................................................................................... 15

Cc th Meta trng nh th no? ................................................................................... 16

Cc tip cho th Meta miu t ........................................................................................... 16

Cc tip cho th Meta t kha .......................................................................................... 16

Cc Robots Meta ............................................................................................................ 17

Ti u ha Title trong SEO ................................................................................................. 17

Cc thi quen tt cho vic to cc Title ............................................................................ 17

Ti u ha Anchor trong SEO ............................................................................................ 18

Ni dung l Vua trong SEO ................................................................................................. 19

Ni dung duy nht, cht lng cao ................................................................................. 19

SEO Content Writing (Copy Writing) ............................................................................... 20

Cc li th khc ca vic c ni dung tt ......................................................................... 20

Tng kt v SEO vua ...................................................................................................... 21

Thm tra Website trong SEO .............................................................................................. 21

Ti sao s thm tra HTML/XHTML l cn thit? ............................................................. 21

W3C Compliance l g? .................................................................................................. 21

Cc quy tc W3C Compliance ........................................................................................ 22

Thu Chuyn gia SEO ........................................................................................................ 23

Chn mt Chuyn gia hoc Cng ty SEO ...................................................................... 24

Xy dng ng Link trong SEO ....................................................................................... 24

Cch tng tnh ph bin ca Link trong SEO .............................................................. 25

Mobile SEO - Cng ngh SEO trn in thoi di ng ........................................................ 26

Mobile SEO l g? ........................................................................................................... 26

Ti u ha site cho Mobile .............................................................................................. 27

Chn mt Mobile Configuration ....................................................................................... 27

Thit k Web c tnh phn hi cao ...................................................................... 28

Dynamic Serving ..................................................................................................... 28



Separate URLs ........................................................................................................ 29

Thng bo Search Engine .............................................................................................. 30

Trnh cc li thng thng cho Mobile SEO .................................................................. 31

Cc cng c hu ch cho Mobile SEO ............................................................................ 32

Cc cng ngh SEO hn hp ............................................................................................ 32

Nhng iu khng nn thc hin trong SEO .................................................................. 32

Nhng iu nn thc hin trong SEO ............................................................................. 33

Tng kt v SEO v SEO Copywriting ................................................................................ 33

Ti liu tham kho v SEO ................................................................................................. 34

Cc link hu ch v SEO ................................................................................................. 34

Cng c SEO hu ch .................................................................................................... 35



Gii thiu SEO v SEO Copywriting Search Engine Optimization (SEO) l hot ng ti u ha cc trang web lm cho phng tin

tm kim tr nn thn thin v c v tr tt hn trong cc kt qu tm kim.

Lot bi hng dn ny gii thch cc cng ngh SEO n gin ci thin kh nng nhn thy

ca cc trang web ca bn i vi cc phng tin tm kim khc nhau, nht l cho Google,

Yahoo, v Bing.

Lot bi hng dn ca chng ti da trn ngun ti liu ca: Tutorialspoint

i vi c gi Bi hng dn c chun b dnh cho ngi mi bt u hc gip h hiu cc c trng SEO

c bn nhng hiu qu.

iu kin tin Chng ti gi s bn c hiu bit n gin v cc cng ngh web n gin nh HTML, XHTML,

Style Sheet, . Nu bn pht trin bt k Website no, th khi n l mt li th v n s gip

bn hiu cc khi nim v SEO c gii thch trong lot bi hng dn ny.

SEO l g? SEO l vit tt ca Search Engine Optimization. SEO l tt c v ti u ha mt Website cho cc

phng tin tm kim. SEO l mt cng ngh cho:

Thit k v pht trin mt Website c th hng cao trong cc kt qu tm kim.

Ci thin s lng v cht lng lu lng truy cp vo mt Website t cc phng tin

tm kim.

Tip th bng vic hiu cch cc thut ton lm vic, v nhng g con ngi c th tm

kim.

SEO l mt nhnh ca tip th qua phng tin tm kim. SEO cng c gi l SEO Copyrighting

bi v hu ht cc cng ngh m c s dng thc y cc site trong cc phng tin tm

kim, lm vic vi vn bn.



Nu bn ln k hoch thc hin mt s SEO c bn, n l cn thit bn hiu cch cc

phng tin tm kim lm vic.

Cch phng tin tm kim lm vic? Cc phng tin tm kim thc hin mt s hot ng phn phi cc kt qu tm kim.

Crawling - Tin trnh thu thp tt c cc trang web c lin kt ti mt Website. Cng vic

ny c thc hin bi mt phn mm, c gi l Crawler hocSpider (vi Google l

Googlebot).

Indexing - Tin trnh to ch mc cho tt c cc trang web c thu thp v gi chng vo

trong mt c s d liu (database) khng l, t n c th ly li nu sau n cn s

dng. V bn cht, tin trnh Indexing nhn din cc t v cc din t m din t tt nht

v trang web v gn trang web vi cc t kha ring bit.

Processing - Khi mt yu cu tm kim n, phng tin tm kim x l n, v d: n so

snh chui tm kim trong yu cu tm kim vi cc trang c lp ch mc trong c s

d liu.

Calculating Relevancy - C th c nhiu hn mt trang web cha chui tm kim, v th

phng tin tm kim bt u tnh ton tnh thch hp ca mi trang trong ch mc ca n

vi chui tm kim.

Retrieving Results - Bc cui cng trong cc hot ng ca phng tin tm kim l thu

nhn cc kt qu m kt ni tt nht vi chui tm kim. V c bn, n khng l g khc

ngoi vic hin th chng trn trnh duyt.

Cc phng tin tm kim nh Google v Yahoo! thng xuyn cp nht thut ton Relevancy

hng chc ln mi thng. Khi bn thy cc thay i trong kt qu phn hng ca bn, l do mt

s chuyn dch thut ton hoc mt ci g khc ngoi tm kim sot ca bn.

Mc d quy tc hot ng c bn ca tt c cc phng tin tm kim l ging nhau, nhng ch

cn mt s khc nhau nh trong cc thut ton Relavancy ca h cng nh hng ln ti kt qu

hin th.



SEO Copywriting l g? SEO Copywriting l cng ngh vit vn bn c th quan st trn mt trang web theo cch m

ngi lt web c th c tt, v cng c mc tiu hng ti cc mc tm kim ring bit. Mc

ch ca n l xp hng cao trong cc phng tin tm kim cho cc mc tm kim c ch ch.

Cng vi vn bn c th quan st, SEO Copywriting thng ti u ha cc phn t On-Page khc

cho cc mc tm kim c ch ch, bao gm: Title, cc th Meta miu t, t kha, Heading v vn

bn thay th.

tng ng sau SEO Copywriting l cc phng tin tm kim mun cc trang ni dung chn

tht m khng phi l cc trang b sung - thng c gi l Doorway Pages m c to cho

mc ch duy nht l ginh c cc th hng cao.

Search Engine Rank l g? Khi bn tm kim bt c t kha no s dng mt phng tin tm kim, n hin th hng nghn kt

qu c tm thy trong c s d liu ca n. Mt xp hng trang c o lng bi v tr ca

trang c hin th trong cc kt qu tm kim. Nu mt phng tin tm kim t trang ca bn ti

v tr u tin, th khi hng trang ca bn s l s 1 v n s xem nh l trang c th hng cao

nht.

SEO l tin trnh thit k v pht trin mt Website ginh c th hng cao trong cc kt qu

tm kim.

On-Page v Off-Page SEO l g? Theo khi nim, c hai cch ti u ha:

On-Page SEO - N bao gm vic cung cp ni dung tt, cc t kha tt, v t cc t kha

trn cc v tr chnh xc, cung cp tiu chnh xc v mi trang, .

Off-Page SEO - N bao gm vic xy dng lin kt, lm tng tnh ph bin ca lin kt bi

vic trnh cc th mc m, cc phng tin tm kim, cc thay i lin kt, .

Chin thut & Phng thc trong SEO Cc cng ngh SEO c phn thnh hai loi chnh:



White Hat SEO - Cc cng ngh m cc phng tin tm kim ngh nh l mt phn ca

mt thit k tt.

Black Hat SEO - Cc cng ngh m cc phng tin tm kim khng chp nhn v c

gng ti thiu ha cc nh hng ca n. Nhng cng ngh ny cng c bit n

nh l Spamdexing.

White Hat SEO Mt chin thut SEO c xem nh l White Hat SEO nu n c cc c im sau:

N tun theo cc nguyn tc ch o (Guideline) ca cc phng tin tm kim.

N khng bao gm bt k s la di no.

N bo m rng ni dung trong mt ch mc phng tin tm kim, v sau l cc hng,

l ging vi ni dung m mt ngi s dng s thy.

N bo m rng ni dung mt trang web nn c to cho ngi s dng v khng to

ring cho cc phng tin tm kim.

N bo m cc trang web c cht lng tt.

N bo m tnh kh dng ca cc ni dung hu ch trn cc trang web.

Lun lun theo mt chin thut White Hat SEO v ng c gng la di cc khch truy cp ca

bn. Trung thc v bn s gt hi c nhng thnh cng ngoi mong i.

Black Hat hoc Spamdexing Mt chin thut SEO, m c xem nh l Black Hat hoc Spamdexing nu n c cc c im

sau:

C gng ci thin th hng m b phn i bi cc phng tin tm kim v/hoc bao gm

cc s la di.

iu hng li (Redirect) cc ngi dng t mt trang m c xy dng cho cc phng

tin tm kim ti mt trang m thn thin hn.

Redirect cc ngi dng ti mt trang m khc vi trang m phng tin tm kim xp

hng.



Cung cp mt phin bn trang ti cc Spider/Bot ca cc phng tin tm kim v phin

bn khc ti khch truy cp. N c gi l chin thut Cloaking SEO.

S dng vn bn b n hoc khng nhn thy hoc vi mu nn ca trang, s dng mt

kch c font rt nh hoc n chng trong m HTML, v d nh cc khu vc no frame.

Lp li cc t kha trong cc th Meta, v s dng cc t kha m khng lin quan ti ni

dung Website. iu ny c gi l Metatag Stuffing.

Tnh ton cc v tr ca cc t kha trong mt trang lm tng vic m t kha, v tng

mt ca trang. iu ny c gi l Keyword Stuffing (Nhi nht t kha).

To cc trang web cht lng thp m cha rt t ni dung nhng thay vo n c

nhi vo cc t kha v cc cm t tng t nhau. Nhng trang ny c gi l Doorway

hoc Gateway Pages.

Phn chiu cc Website bng vic hosting nhiu Website tt c vi ni dung tng t

nhau nhng s dng cc a ch URL khc nhau.

To mt bn sao gi mo ca mt trang ph bin m c cc ni dung tng t nh trang

ban u ti mt Web Crawler, nhng iu hng li cc khch truy cp ti cc Website

khng lin quan hoc c hi. iu ny c gi l Page Hijacking.

Lun lun trnh xa cc chin thut Black Hat ci thin th hng site ca bn. Cc phng tin

tm kim thng minh nhn din tt c cc c tnh trn trong site ca bn v cui cng bn

s khng kim c bt c th g.

Tn min Website trong SEO Khi bn bt u ngh v cng vic kinh doanh thng qua Internet, iu u tin bn ngh l v

tn min Website ca bn. Trc khi bn chn mt tn min, bn nn cn nhc nhng iu sau:

Ai l c gi m bn hng ti?

Bn c nh bn cho h nhng g. N l cc vt phm hu hnh hay ch l cc ni dung

vn bn?

iu g to nn tng kinh doanh ca bn hoc s khc bit vi nhng th khc c

sn trn th trng?



Rt nhiu ngi ngh rng n l quan trng c cc t kha trong mt tn min. Cc t kha

trong tn min thng quan trng, nhng n thng c th c thc hin trong khi gi tn min

ngn, d nh, v t du gch ni.

S dng cc t kha trong tn min cho bn mt li th cnh tranh mnh m vi i th ca bn.

Vic c cc t kha trong tn min c th lm tng t l click trn cc danh sch ca phng tin

tm kim cng nh lm n d dng hn s dng cc t kha ca bn trong vic nhn c cc

link giu tnh miu t t kha.

Trnh vic mua cc tn min di v kh hiu. Nhiu ngi phn bit cc t trong tn min ca h

bi s dng cc du gch di hoc gch ni. Trong qu kh, tn min chnh n l mt yu t xp

hng quan trng nhng by gi cc phng tin tm kim ci tin cc tnh nng v n khng

cn l yu t quan trng na.

Dng hai n ba t trong tn min ca bn s d dng hn nh. Mt vi trong s cc Website

tr danh thc hin tt cng vic m to ra cc t miu t v nhn hiu ca ring h. Mt s v d

nh eBay, Yahoo!, Expedia, Slashdot, Fark, Wikipedia, Google,

Khi bn ni tn min cho ngi khc qua in thoi v ngi ny c th bit cch nh vn n,

v h bit nhng g m bn ang ni v.

Guru Mantra Cui cng, bn nn c th tr li cc cu hi sau:

Ti sao bn mun xy dng Website ca bn?

Ti sao c gi s truy cp vo trang ca bn m khng phi trang khc?

iu g to nn s khc bit gia trang ca bn v cc trang khc?

c gi hng ti ca bn l g v bn d nh cung cp cho h nhng g?

Lit k 5 ti 10 Website m bn cm thy chng khc bit. By gi ngh ti sao chng li

khc bit.

To 5 tn min khc nhau, trong t nht mt tn c tnh hi hc. Ni chng cho nhiu

ngi v quan st xem tn no l d nh nht. Bn s nhn c cc phn hi trung thc

nht nu nhng ngi khng bit bn.



Mua tn min m bn thy hp dn, d nh, v lin quan ti Website ca bn.

Tn File thch hp trong SEO Mt trong nhng phng thc n gin nht ci thin vic ti u ha phng tin tm kim ca

bn l nhn vo cch bn t tn cho cc File. Trc khi vit lot bi hng dn ny, chng ti

thc hin nhiu cuc nghin cu v tn File v tm ra rng cc phng tin tm kim nh Google

coi cc tn File l cc vn rt quan trng. Bn nn ngh nhng g bn mun t vo trong cc

trang Web ca bn v sau to mt tn File thch hp ti trang ny.

Bn th cung cp bt k t kha no trong phng tin tm kim Google v bn s thy rng cc

tn File c lm ni bt vi t kha bn cung cp. N chng minh rng tn File ca bn nn c

cc t kha chnh xc.

Phong cch t tn File Tn File nn ngn v c tnh din t tt.

N lun lun l tt s dng cng cc t kha trong mt tn File cng nh trong Title ca

trang.

ng s dng tn File nh dichvu.htm hoc nghenghiep.htm khi m chng kh chung

chung. S dng cc tn dch v cho tn File ca bn nh suachua-maytinh.htm.

ng s dng nhiu hn 3-4 t trong cc tn File.

Phn bit ring r cc t kha vi cc du gch ni ch khng phi cc du gch di.

C gng s dng 2 t kha nu c th.

V d v tn File Di y lit k mt s v d v tn File l tng t quan im ca ngi s dng cng nh SEO.

slazenger-brand-balls.html

wimbledon-brand-balls.html

wilson-brand-balls.html

Ch rng, cc t kha c phn bit bi du gch ni ch khng phi cc du gch di.

Google quan st cc tn File tt nh sau:



seo-relevant-filename as seo relevant filename(good)

Cc tn File vi du gch di khng l la chn tt.

seo_relevant_filename as seorelevantfilename (not good)

ui m rng ca File Bn nn ch rng .html, .htm, .php v bt k ui m rng khc khng l g cho cc khch truy

cp ca bn v n gin chng ch c ngha l ti mt s cng vic v nh cu hnh Webserver

ca bn mt cch chnh xc trn cc site khc truy cp. Hay ni cch khc, bn ang ngh site

khch ca bn ni cho Webserver cch to trang , ch khng phi trang khc.

Nhiu Webmaster ngh rng n l tng tt s dng tn File m khng c ui m rng. N

c th gip bn, nhng khng nhiu.

Tn URL th mc ph T quan im SEO, tn URL th mc ph (sub-directory) hu nh khng c bt c ngha g. Bn

c th th cung cp mt vi t kha trong bt k tm kim no v bn s khng tm thy bt k tn

th mc ph no vi cc t kha . Nhng t quan im ca ngi s dng, bn nn gi mt

tn th mc ph vit tt.

Guru Mantra Ghi nh nhng im sau trong u trc khi t tn cho cc File ca bn:

Gi tn File trang web ngn, n gin, giu tnh din t v thch hp ti ni dung trang.

C gng s dng 3-4 t kha trong tn File, v nhng t ny cng nn xut hin trn cc

Title ca trang web.

Phn bit ring r cc t kha vi du gch ni ch khng phi du gch di.

Gi cc tn th mc ph cng ngn cng tt.

Hn ch kch c File m nh hn 101k bi v Google hu nh tm kim mi th c kch c

ln hn .

SEO - Thit k & B tr



Thit k v b tr Website cung cp n tng u tin v site ca bn. C nhng trang web m

qu l mt v nhng ngi lt web thng xuyn truy cp vo cc trang v thot ra ngay m

khng to mt c nhp chut no.

Cc phng tin tm kim l rt thng minh, nhng ng sau tt c, chng l cc phn mm v

khng phi l con ngi, ngi m c ni dung m h a thch. Nu bn to cc site m qu

phc tp, th khi phng tin tm kim s khng th phn tch ni dung site ca bn mt cch

chnh xc, v cui cng trong vic lp ch mc s khng hiu qu, v kt qu l th hng thp.

Ni dung trang web thc s nn c mt mt t kha khong 10% v nn vo khong 200 t -

nhng c rt nhiu ty chn v iu ny nh khi c cc Chuyn gia v SEO. Mt vi ngi ni,

mt t kha nn l 5% v mt vi ngi khc li ni n nn l 20%. Ti ngh bn nn s dng

vi 10% l tt.

Di y l mt s Guideline m bn nn ghi nh trong khi thit k mt trang Web:

Bn nn c nhiu ni dung vn bn hn cc phn t HTML.

Khng c cc Frame. Chng l k th ca cc phng tin tm kim, v cc phng tin

tm kim l k th ca cc Frame.

Khng c qung co nu c th. Bi v hu ht cc qung co s dng JavaScript m

khng c khuyn khi s dng.

Khng JavaScript. Nu bn cn JavaScript, gi n t mt File ngoi vi ch khng gn n

vo trong cc HTML File. Cc menu ca JavaScript ngn cn Spiders t vic Crawling trn

trang chnh ca bn. Nu bn s dng chng, bn chc chn rng include cc ng

link vn bn ti phn cui cng ca trang.

ng t bt c th g vo trong ch trang m khng thc s ph hp.

Khng c cc th mc khng cn thit. Gi cc File ca bn cng gn vi Root cng tt.

Khng c cc a phng tin nh Flash, Splash, Animated, Gifs, Rollovers, tr khi tht

s cn thit.

Ti u ha T kha (Keyword) trong SEO



Mt t kha l mt thut ng c s dng kt ni vi truy vn mt ngi ng nhp vo trong

phng tin tm kim tm thng tin c th. Hu ht mi ngi nhp cc cm t tm kim m

cha t 2 ti 5 t. Nhng cm t ny c th c gi l cc cm t tm kim, cc cm t kha,

cc cm t truy vn, hoc ch l cc t kha. Cc cm t kha tt c tnh c trng v miu t cao.

Di y l cc khi nim lin quan ti t kha, hu ch trong vic ti u ha t kha trn mt

trang web.

Tn s t kha Keyword Frequency iu ny c tnh ton v thng xuyn m mt t kha xut hin trong mt Title hoc mt

miu t ca mt Website. Tuy nhin, bn khng mun i qu xa vi khi nim tn s ny, bi v

nu bn lp li mt t qu nhiu ln, cc phng tin tm kim s pht v coi

l Spamming hoc Keyword Stuffing.

Theo cch ngh chung, lp li t kha ca bn trong mt ti liu bao nhiu ln th bn c th b

pht chng y, v ln ti 3-7 ln trong danh sch cc th Meta ca bn.

Trng lng t kha Keyword Weight N l s lng t kha xut hin trn trang web ca bn c so snh vi tng s cc t xut

hin trn cng trang . Mt s phng tin tm kim suy xt iu ny trong khi quyt nh th

hng ca Website ca bn cho mt cuc tm kim t kha ring.

Mt cng ngh m thng lm vic tt l to ra mt s lng trang nh hn, ni chung mt on

vn di m nhn mnh mt t kha c th. Bng vic gi tng s t ti thiu c th, bn c th

tng trng lng ca cc t kha bn mun nhn mnh.

Keyword Proximity N l v tr ca cc t kha trn mt trang web trong mi lin h ln nhau, hoc trong mt s

trng hp, trong mi lin h vi cc t khc vi ngha tng t nh l t kha truy vn.

i vi cc phng tin tm kim, m phn hng mt kt ni t kha bng Keyword Proximity, v

gi s bn ang tm kim cho cm t home loans, th cc cm t kt nihome loans s mc

cao hn mt trch dn c cp l: home mortgage loans.



Keyword Prominence N o lng thi gian m cc t kha c tm thy trong mt trang. Vic c cc t kha trong

u u tin hoc on vn u tin (v d: 20 t u tin) trn mt trang web l tt nht.

V tr t kha - Keyword Placement Ni t kha ca bn c t trn mt trang l rt quan trng. V d, trong hu ht cc phng

tin, vic t t kha trong Title ca mt trang, hoc trong th Heading s lm cho

n relevancy hn. Trn mt s phng tin, vic t cc t kha trong cc ng link vn bn,

phn m c gch chn trn mn hnh trong mt trnh duyt, c th thm tnhrelevancy cho

nhng t .

V tr tt nht t cc t kha Di y l danh sch cc v tr m bn nn c gng s dng cc t kha chnh ca bn:

Cc t kha trong th .

Cc t kha trong th .

Cc t kha trong th .

Cc t kha trong th hoc cc th head khc.

Cc t kha trong th keywords.

Cc t kha trong bn sao phn thn.

Cc t kha trong th alt.

Cc t kha trong th



Bn sao trang nhn thy c trn cc Website ca i th cnh tranh.

Cc gi tm kim lin quan trn cc phng tin tm kim ph bin.

S dng mt cng c trc tuyn nh Google Keyword Tool

Phn tch Website ca bn cn thn v tm ra cc t kha chnh xc. Nhim v ny c th

c thc hin bi cc Chuyn gia SEO Copywriter.

Bn ch n Word Stemming, c bit l cc t gc l nhng g Google cn nhc l mt

kt ni cho t , khi ti u ha cc trang qua thi gian.

Bn c th suy ngh k cng nhn din cc t kha chnh xc cho site ca bn.

Word Stemming l g? Google s dng mt tnh nng c gi l Word Stemming m cho php tt c cc form ca t:

s t, s nhiu, ng t cng nh cc t tng t tr v cho mt truy vn tm kim.

V th, nu ai nhp house plans, khng ch cc trang m c ti u ha cho cm t ny m c

cc trang cha tt c cc bin dng ca cm t cng c tr v. V d: "house plan", "house

planning", "house planner".

Hy vng bn hiu mt t v cc t kha v bn cng bit cch nhn din chng v ni s

dng chng. Chng ti s gii thch cch ti u ha cc th Meta cho cc kt qu tt hn.

Ti u ha th Meta trong SEO C hai th Meta quan trng:

Th Meta miu t - Meta description

Th Meta t kha Meta keyword

Mt s phng tin tm kim c th hin th th Meta miu t nh l mt phn ca cc kt qu tm

kim, nhng cc th Meta t kha khng nn xut hin trong cc kt qu tm kim.

S nht tr chung trong cc Chuyn gia SEO l cc th Meta l cht. Ngay c khi rt nhiu Chuyn

gia tip tc s dng cc th Meta trong cc site ring ca h.



Vi Google, vic thm cc th Meta miu t khng dn n mt s tng trong Search Engine

Results Pages (SERPs), nhng cc th Meta ny c th c s dng miu t cho danh sch

SERP ca bn trong Google.

Vi Yahoo!, h s dng th Meta t kha khi n xp hng mt trang. V th, n l hp l thm

mt th cho Yahoo! v bt k phng tin tm kim nh no khc m vn s dng.

Cc th Meta trng nh th no? Bn c th thm on code sau vo khu vc head trong trang ca bn:

Cc tip cho th Meta miu t Cc li khuyn quan trng sau cho cc th Meta miu t tt:

S dng cc t kha trong th Meta miu t ca bn.

ng lp li cc t qu thng xuyn, nhng th s dng nhiu c php cho cc t kha.

Khng nn c nhiu hn 150 k t trong mt th Meta miu t trong mt trang web n.

S dng mt th Meta miu t khc nhau cho mi trang web, khi mi trang l khc nhau v

nu bn t mt Title v mt miu t tt trn trang , n s c c hi cao c tm

thy.

Cc tip cho th Meta t kha Bn truy cp vo chng trc nhn bit cc t kha tt. S dng cc li khuyn sau chun

b cho cc th Meta t kha tt.

S dng t ng ngha

S dng cc t kha duy nht



Khng cn thit lp li bt k cm t cho no.

Bn c th lp li mt t bao nhiu ln cng c, min l mi ln, n l mt phn ca mt

cm t khc nhau.

Cc Robots Meta Th Meta quan trng m i khi bn cn l th Robot Meta, trng ging nh sau:

S dng th Meta trn, bn c th ni cho Spider hoc Robot rng bn khng mun mt s trang

ca bn c lp ch mc, hoc bn khng mun c ng link n trang .

Ti u ha Title trong SEO Mt th HTML TITLE c t vo trong th head. Title trang (khng nn nhm ln vi Heading

cho mt trang) l nhng g c hin th trn thanh Title ca ca s trnh duyt, v cng l nhng

g c hin th khi bn bookmark mt trang hoc thm n ti Favorites trong trnh duyt ca bn.

y l mt v tr trn mt trang web ni cc t kha PHI c hin din. S s dng chnh xc

cc t kha trong Title ca mi trang trong Website ca bn thc s l rt quan trng vi Google

c bit l cc Homepage. Nu bn thc hin iu g ti u ha site ca bn th nn nh thc

hin iu ny!

Di y l mt s cn nhc trong khi thit k Title ca mt trang web:

Title khng nn cha nhiu hn 9 t hoc l 60 k t.

S dng cc t kha ti v tr u tin ca Title.

ng bao gm tn Cng ty ca bn trong Title tr khi tn Cng ty bn l rt ni ting.

S s dng khng ng cc Title trong cc trang web lm cho trang ca bn khng nm trong th

hng cao trn Google hn l bt k yu t khc, ngoi tr vic ni dung trang ca bn khng lin

quan hoc vic thiu cc ng link cht lng t Website khc ti trang ca bn.

Cc thi quen tt cho vic to cc Title Di y l mt s thi quen tt bn nn theo to cc Title trn cc trang:

Mi trang nn c mt Title duy nht.



Thc t, bn nn c gng s dng cc Cm t kha s cp trong mi Title mi trang.

Bt u Homepage ca bn vi Cm t kha s cp, v c theo sau bi cc Cm t

kha th cp tt nht.

S dng nhiu bin th ring bit ti Cm t kha th cp vi cc sn phm, dch v hoc

ni dung trang c trng.

Nu bn phi s dng tn Cng ty ca bn, bn nn t n cui Title.

S dng Form tt nht: s t, s nhiu cho t kha da trn nhng g WordTracker ni

c tm kim thng xuyn hn.

ng lm qu trn iu ny ng lp li cc t kha ca bn nhiu hn 2 3 ln trong

mt Title.

m bo rng th l phn t u tin trong khu vc ca trang. iu ny lm

cho n d dng hn Google tm thy trang .

Ti u ha Anchor trong SEO S dng Anchor Text giu tnh miu t cho tt c cc link vn bn ca bn. Hu ht cc phng

tin tm kim cn nhc Anchor text ca cc link khi xp hng cc trang. Di y l mt v d ca

Anchor:

Anchor Text

Di y lit k cc im quan trng cn ghi nh v cc Anchor:

Anchor Title ng mt vai tr quan trng v c thy bi hu ht cc phng tin tm

kim. Anchor Title nn c cc t kha chnh xc. Anchor Title gip cc khch truy cp s

dng mt balloon v hin th vn bn vit.

Anchor Text l mt phn quan trng khc, m nn c la chn tht cn thn bi v phn

vn bn ny c s dng khng ch cho cc phng tin tm kim m cn cho mc ch

iu hng. Bn nn c gng s dng cc t kha tt nht trong Anchor Text.

otherpage.htm l ng link ti trang web khc. Link ny c th ti mt trang ngoi vi. Ti

y, bn cn chc chn rng trang c lin kt l tn ti; nu khng th n c gi l link

cht, m s gy n tng xu ti cc phng tin tm kim cng nh cc khch truy cp.



Mt v d khc v mt Anchor c th nh sau:

Trong trng hp ny, Anchor Text c i v tr bi mt hnh nh. V th, trong khi s dng

mt hnh nh thay th mt Anchor Text, n nn c kim tra rng bn t thalt mt cch

chnh xc. Mt th alt hnh nh nn c cc t kha chnh xc.

Ni dung l Vua trong SEO V c bn, ni dung l nhng g bn thy trn site: vn bn, ha, v c cc link ti cc Website

khc. Bn khng nn s dng qu nhiu ha bi v chng khng thn thin vi cc phng tin

tm kim, v thng th n lm cho cc trang ny ti lu hn, c bit khi tnh trng mng l chm.

Hng nghn bi bo, quyn sch, v din n v cch lm cho cc Website ca bn tr nn thn

thin, nhng cui cng, c mt quy tc ng tr trn tt c l: Ni dung duy nht, cht lng cao, v

khng sao chp l s 1.

Ni dung c cht lng cng cao, th hng bn nhn c cng cao, v lu lng truy cp bn

kim c cng nhiu v Website ca bn cng ph bin hn. Cc phng tin tm kim u thch

cc site cht lng tt trong ch mc v kt qu tm kim ca h.

Ni dung thch hp, mi, v c cp nht l quan trng trong vic thu ht khch truy cp ti trang

ca bn. N gip bn ko khch truy cp t cc phng tin tm kim v to lng c gi trung

thnh.

Ni dung duy nht, cht lng cao Khi khch truy cp vo mt Website v mc ch thng tin, h mun ni dung ca bn l duy nht

v mt ch . Vy ni dung duy nht l th no? N c r rng v d dng tm thy v hiu

khng? Cc khch truy cp mun ni dung site l duy nht v cht lng cao. N khng ch l ni

dung Homepage m cn l tt c cc trang c lin kt.

Ngy nay, cc phng tin tm kim tr nn rt thng minh v chng c th hiu ng php v

cm t mt cch y . V th, trong khi xp hng mt trang so snh vi trang khc, ni dung c

sn trn trang l quan trng.



Cc site sao chp hoc trng ni dung b nhn th bi cc phng tin tm kim.

SEO Content Writing (Copy Writing) SEO Content Writing (cn c gi l SEO Copy Writing), gm tin trnh tch hp cc t kha v

cc cm t c tnh thng tin m to nn ni dung thc s ca Website.

Trong khi vit ni dung trang web, cc tip sau c th gip bn lm iu ny tt hn:

Ni dung nn c vit trc tip cho cc c gi mc tiu xc nh trc.

Mt t kha bm vo gii hn ca mi Guideline ca cc phng tin tm kim.

Title nn lun lun l d gy ch , hp dn, thuyt phc vi c gi v lm cho h mun

xem nhng g bn cung cp trong Website ca bn.

ng s dng ngn ng phc tp, m h, gy bi ri. S dng cc Statement nh lm

cho ni dung tr nn d hiu hn.

Gi trang ca bn cng ngn cng tt.

T chc v phn phi ni dung trn cc trang.

Phn chia ni dung trang vo cc on vn ngn.

Cc li th khc ca vic c ni dung tt SEO khng phi l tt c nhng g bn ang ngh v. Nhiu yu t khc gp phn lm trang ca

bn tr nn ph bin hn.

Nu trang ca bn c ci g l duy nht, th sau mi ngi s gii thiu trang ti

bn b ca h.

Cc Webmasters thch to mt ng link ti site ca bn trn site ca h.

Khch truy cp site ca bn bt u tin tng v h tm kim cho cc thng tin cp nht tip

theo, v c nh th.

Cho d bn c nm trong danh sch ca phng tin tm kim, nhng nhng ngi lt

web ch click vo cc trang m trng duy nht v th v.



Tng kt v SEO vua To, chnh sa, v nng cp ni dung duy nht v cht lng cao l kh v tn thi gian. Nhng

cui cng, quy tc vng ca SEO l Ni dung l Vua. N khng ch cho cc phng tin tm kim

m cn cho cc khch truy cp. Mt trang m c c bi con ngi l tt hn mt trang ch

c c bi cc Bot.

V th, hy vit ni dung sau khi suy ngh tht k cng. Gi cc Title, cc t kha, ng link vn

bn, cc th Meta cp nht, duy nht v li cun.

Thm tra Website trong SEO Bn thit k v pht trin mt Website nhng bn bit s th no nu bn t tt c cc c php

HTML ng c php. Hu ht cc trnh duyt khng phn nn v cc c php sai, nhng sai l

sai.

Nhiu Chuyn gia SEO cho rng SEO l khng ph thuc vo s thm tra Website, nhng chng

ta s tho lun ti sao site ca bn nn tun theo W3C.

Ti sao s thm tra HTML/XHTML l cn thit? C nhiu l do a dng thm tra Website ca bn trc khi hosting n ln Internet:

Bt k cht lng trang web no cng ph thuc vo cch bn vit trang web c tt

khng. N nn ng c php v nn ng chnh t.

Khi bt k phng tin tm kim no thc hin Indexing cho ni dung trang web ca bn, n

c th b bi ri nu cc th HTML khng c vit chnh xc, v nhiu ni dung trang

khng c lp ch mc mt cch chnh xc.

C th c nhiu th HTML, m bn ang s dng trong trang web, nhng n l th c v

nhiu phng tin tm kim khng h tr chng.

Tnh nht qun, HTML Code p lun lun c t ln hng u bi cc Webmaster.

W3C Compliance l g? W3C l v t nm 1994, W3C cung cp Guideline m da vo n, cc Website v trang web

nn c cu trc v to ra. Di y l cc link xc nhn trang web bn hp l:

Xc nhn HTML/XHTML File vi Tiu chun W3C HTML/XHTML Validator.



Xc nhn CSS File vi Tiu chun W3C CSS Validator.

Trong khi thm tra, bn c th nhn thy cc li cng vi cc l do thch hp. Tt c cc s ph

chun s c thc hin bi s dng XHTML DTD.

Cc quy tc W3C Compliance Sau y l cc quy tc bn nn s dng trong khi pht trin mt trang web:

S dng cc lnh khai bo XHTML bt u mi trang HTML:

Mi th phi c ng.

Cc th head v body by gi l bt buc.

Cc th trng nhn mt du gch cho kt thc. Mt th trng l mt th m khng yu

cu mt th ng. V d nh v .

is now .

is now .

is now

Tt c cc th phi dng ch thng. iu ny khng p dng vi cc thuc tnh, ch vi

cc th. V d, c hai nh dng sau l c th chp nhn vi XHTML DTD:

is invalid

is valid

is also valid

Tt c cc gi tr thuc tnh nn c t trong cc trch dn kp.

Cc th c th khng c lng vo nhau.

Text This is invalid

Text This is valid

Th khng nn cha: img, object, big, small, sub, or sup.



Mt th khng th bn trong th khc.

Nu code ca bn cha biu tng &, N phi c vit l &.

S dng bt k CSS no cng phi dng ch thng.

Thu Chuyn gia SEO To, chnh sa, v nng cp ni dung duy nht v cht lng cao l cng vic kh khn v tn

thi gian. Nu bn thc s lo lng v SEO v bn ang khng nhn c kt qu mong mun, th

khi n s l tt thu mt Chuyn gia SEO.

Cc Chuyn gia SEO thc hin cc cng vic sau:

Xc nhn v dn dp code Bo m rng code l thn thin vi phng tin tm kim v

tun theo cc tiu chun.

Cu trc File Xy dng mt cu trc/theme theo ng ngha v bo m URL l thn thin

vi Spider.

Ti u ha On-Page Title , Call-to-action, Copywriting, ...

Xy dng ng link cht lng Bo m an ton cc ng link mt chiu t cc site

lin quan.

Tm kim t kha Xy dng mt danh sch cc cm t kha lin quan ti cng vic kinh

doanh ca bn.

To ni dung cht lng Xy dng cc trang c ti u ha xung quanh cc mc

c tm kim thng qua cc t kha.

Ti u ha Off-Page Qun l Blog, Thng co bo ch (Press Releases), Article

Submissions.

Nu bn tin tng rng bn c cc k nng cn thit, th bn c th t thc hin cc hot ng

trn; nu khng th, n l ng gi thu mt Chuyn gia SEO hoc cc Cng ty SEO.



Chn mt Chuyn gia hoc Cng ty SEO N l rt kh chn mt Chuyn gia hoc mt Cng ty SEO. Tuy nhin, theo cc Guideline sau

s gip bn iu ny:

Bt u tm kim thng qua cc bn b hoc i tc kinh doanh.

Post truy vn ca bn trong SEO Forums nhn phn hi t cng ng.

Kim tra hng ca site khc m chng c ti u ha.

ng chn cc Cng ty thc hin s trnh t ng.

ng chn cc Cng ty thc hin Black Hat.

ng tm kim cc SEO r tin. Nhng cng cn cn trng, gi cao cng cha chc m

bo cht lng cao.

Thc hin cc iu khon bo m nu c th cho mt hng c th v bt k phng tin

tm kim.

Tm kim Google v cc Cng ty hoc Chuyn gia SEO bit thm thng tin.

ng chn ch v site ca h l p v c cc tiu tt.

ng b thuyt phc bi cc bng hoc giy chng nhn c trn trang ca h.

Chng ti khng th lit k tt c cc yu t y bi v c nhiu tnh hung v quan im khc

nhau. Bn nn thng minh ngh iu g l tt v khng tt.

Xy dng ng Link trong SEO Xy dng ng link l vic thu c cc link t cc Website ngoi vi ti trang ca bn ci

thin vic gii thiu trc tip (v d: khch truy cp click vo cc link), v vic xp hng ca

phng tin tm kim. Xy dng ng link l tt c nhng g tng tnh ph bin ca trang

web.

Website Crawler n mt site mt ln li mt ln m c th hng cao trong phng tin tm kim.

Bn c th xc minh s tht ny bi vic t site ca bn trn mt site c th hng cao. Nu lin



kt site ca bn l c trn Website c th hng cao, th khi , bn c 99,99% c hi m site ca

bn c Index trong vng 24h.

Cch tng tnh ph bin ca Link trong SEO C nhiu cch tng tnh ph bin Website ca bn. Bn c th theo cc tip sau, m d dng

thc hin:

Thao tc trnh site ca bn trong cc phng tin tm kim ph bin. ng chn s

trnh t ng.

Lit k site ca bn trong Open Directory Projects nh dmog.org, yahoo.com. Lit k

trong nhng th mc ny lm tng tnh ph bin ca site v ci thin xp hng trn

phng tin tm kim m h mun.

Cung cp ni dung cht lng cao bt c ai s t nhin lin kt ti site ca bn nu bn

ang a ra nhng th h mun, v iu l khng c site khc.

To n by cc mi quan h c nhn vi cc Webmasters khc. t lin kt site ca bn

trn site ca h. Cc lin kt mt chiu thng l cc link c nh hng qua li ln nhau

(Reciprocal Link).

Tham gia Link Exchange Progams. Tm 20 site nm trong top m thc hin cng cng

vic kinh doanh v lin h h cho cc Reciprocal Link. Trao i lin kt gia cc site khng

lin quan c th nh hng ti xp hng ca Website trong phng tin tm kim.

Nu bn ng k trn mt din n v din n khng c bt k gii hn no gi link site

ca bn, th n c th gip bn tng tnh ph bin ca site.

trnh site ca bn ti cc Bookmark site nh DIGG v Slashdot. Trc khi trnh, bn

nn phn tch chnh sch Spam ca h.

Vit cc bi bo tt trong cc blog v cung cp mt s link ti site ca bn trong bi bo .

Lun lun duy tr ni dung trang tt phc v khch truy cp. C gng lm cho h bn rn

trn trang ca bn. Nu c th, to cc din n, bi bo mi, blog, ...

C mt s cch khc, nhng bn cn phi tiu tn tin cho cc s thay th ny:

Mua mt v tr trn Website c th hng cao, ni bn mun t v tr link.



ng k chng trnh AdWords ca Google li lu lng truy cp ti trang ca bn.

Bn c th chn qung co tng lng Click.

Mobile SEO - Cng ngh SEO trn in thoi di ng

Hng triu ngi s dng hin nay truy cp web thng qua Smartphone chy trn Android, iOS,

hoc Windowns. V th, nhu cu hin nay bt buc cc trang web phi thay i theo kp xu th

v t a ra cc thit k web hp dn cng ng.

Phin bn Destop ca site c th kh khn quan st v s dng trn mt thit b di ng. Mt

phin bn khng thn thin vi in thoi di ng v to cho ngi s dng nhng tri nghim gy

nn lng s b lng qun. Trong chiu ngc li, mt phin bn thn thin vi in thoi di ng s

hp dn khch truy cp.

Cp nht Google gn y bt buc mt Website nn thn thin vi in thoi di ng s mang li

hiu qu trn Mobile Search Engines. Ghi ch rng, mt Website m khng thn thin vi in

thoi di ng s khng chu bt k s tc ng no trn phng tin tm kim thng thng khc.

Trong chng ny, chng ta s xem cch to mt Website thn thin vi in thoi di ng

m bo khch truy cp m truy cp Website t cc thit b di ng cc mt tri nghim tuyt vi.

Mobile SEO l g? Mobile Search Optimization l tin trnh thit k mt Website lm cho n thch hp quan st

trn cc m hnh khc nhau c di bng thng thp ca cc thit b di ng. Bn ngoi tt c cc

quy tc SEO p dng vi cc Website trn my tnh, chng ta cn thc hin cc hot ng sau

trong khi thit k mt Website cho cc thit b di ng. Mt Website l thn thin vi in thoi di

ng nu chng c cc thuc tnh sau:

C thit k m va thc hin tt trn cc Destop va thc hin tt trn Mobile. N khng

ch gim s bo dng Website m cn lm ni dung ca n ph hp vi cc Search

Engine.

Ni dung ca mt Mobile Website l d dng c trn Mobile m khng phi Zoom mn

hnh. N c Font, mu, v Layout ph hp.



N l d dng iu hng trn mt mn hnh nh. N cung cp cc link v cc nt

(button) m c th d dng s dng bi ngn tay.

Mt Mobile Website l nh n nhn t bng thng hn v gip n ti nhanh hn.

Home Page ca Mobile Website ng vai tr quan trng trong vic kt ni ngi s dng

vi ni dung m h tm kim. V th, cc Mobile Website tt m bo cc ng link quan

trng nht c hin th trn Home Page m chng nhn thy.

Th hng ca Website ph thuc vo vic ngi s dng thn thin n ti mc nh th no. Bn

c th theo cc Guideline sau thit k mt Mobile Website thn thin nht.

Ti u ha site cho Mobile Nu site ca bn c ti u ha cho cc Search Engine, th khi n s khng qu kh khn

ti u ha n cho cc thit b Mobile. Chng ta chia thnh 3 bc:

Bc 1: Chn mt Mobile Configuration

Bc 2: Thng bo Search Engine

Bc 3: Trnh cc li thng thng

Chn mt Mobile Configuration C ba Mobile Configuration Cu hnh in thoi di ng khc nhau bn chn:

Loi 1: Responsive Web Design (Thit k web c phn hi cao)

Loi 2: Dynamic Serving (X l ng trn cng mt URL cho c hai phin bn)

Loi 3: Separate URLs (Hai Website c ng dn ring bit)

Mi loi c cc li th v bt li ring. Google ngh s dng thit k c phn hi cao, tuy

nhin, n h tr c 3 cu hnh trn. Bng sau gii thiu cch Cu hnh Mobile nh hng ti URL

v HTML code ca bn.

Mobile Configuration URL HTML



Responsive Web Design Cng mt URL Cng HTML

Dynamic Serving Cng mt URL Cc HTML khc nhau

Separate URLs Khc URL Cc HTML khc nhau

Thit k Web c tnh phn hi cao

Google ngh s dng thit k c phn hi cao bi v n l cu hnh Mobile n gin nht v

rt d dng thc hin. N phc v cng mt HTML code trn cng mt URL, tuy nhin n iu

chnh mn hnh hin th da trn kch c mn hnh ca thit b di ng.

Dynamic Serving

Dynamic Serving l mt kiu cu hnh Mobile m a ch URL ca Website khng thay i, nhng

n phc v ni dung HTML khc nhau khi c truy cp t mt thit b Mobile.



Khi ni dung ca bn c phc v ng t Server, m bo bn thng bo Google rng ni dung

n ang Crawling c th trng khc trn cc thit b Mobile. Nhc im ln nht ca cch tip

cn ny l bn s phi thc hin vic x l b sung trn ni dung ca bn ti Server trc khi phc

v n ti ngi dng. Hng tip cn ny t trnh ti khng cn thit trn Server v lm cho n

chm hn.

Separate URLs

Khi bn duy tr hai URL khc nhau mt cho ngi s dng Mobile v mt cho ngi s dng

Destop m bo bn thng bo cho Google mt cch dt khot khi ti Server vi mi phin bn.

Google khng ngh s dng Separate URLs bi v n c th pht hin t ng rng cc trang

Mobile l khc vi cc trang Destop.

Hng tip cn ny khng thc t khi bn c mt Website ln bi v duy tr hai phin bn ca cng

mt Website s yu cu lng thi gian v tin bc gp i. Ti cng mt thi im, bn khng th

trnh khi cc s khng ng nht v ni dung trong khi duy tr hai phin bn.

T quan im ca SEO, mi URL thc hin ring r. V th, th hng ca Destop s khng bao

gi c nhp thm vo th hng Mobile v chng s lun lun c coi l hai Website ring bit.

Chng ti khng ngh duy tr URL khc nhau cho cc phin bn Mobile v Destop nu bn

mun nhn cc li ch t SEO.



Thng bo Search Engine m bo Google v cc Search Engine khc hiu cu hnh Mobile ca bn. iu quan trng nht

trong tt c, Google phi hiu trang ca bn m n c th xp hng mt cch chnh xc. Cch

bn thng bo Google ph thuc vo cu hnh Mobile Responsive Web Design, Dynamic

Serving, hoc Separate URLs.

Trong trng hp site c mt Responsive Web Design, cc thut ton ca Google c th hiu n

mt cch t ng m khng cn bn phi thng bo cho Google. Khi bn c mt Responsive Web

Design, bn ch cn m bo c th meta sau trong header:

Viewport quyt nh cch trang web s c hin th trn mt thit b. Mt site vi Responsive Web

Design c kch c a dng da trn kch c mn hnh hin th. Khai bo mt Viewport m

Webpage hin th chnh xc trn bt k thit b no.

Nu Website ca bn l Dynamic Serving, m bo bn cho php Google d tm cu hnh ca bn

s dng mt Vary Header.

Vary: User-Agent

Vary Header l quan trng ni cho cc Search Engine rng ni dung khc nhau s c phc

v khc nhau trn cc thit b Destop v Mobile. Header ny l tht s quan trng khi ni dung ca

bn c phc v bi bt c Cache System no nh Content Delivery Network v nhng h thng

ny s s dng Header ny trong khi phc v ni dung trn cc thit b khc nhau.

Trong trng hp bn duy tr Separate URLs, v d: example.com v m.example.com, th bn c

th thng bo Google bng vic thm mt th link c bit rel=alternate trong phin bn Destop v

ngc li nh sau:

Desktop page should have following in its header:

Mobile page should have following in its header:



Trnh cc li thng thng cho Mobile SEO ti u ha Website ca bn cho cc thit b Mobile, m bo rng bn trnh cc li sau:

Ti trang Mobile chm Mng Mobile l chm hn cc mng Internet khng dy, v th n

l quan trng tm cch lm th no tng tc ti trang trn Mobile. N l yu t xp

hng quan trng ca Google. S dng mt cng c Mobile SEO tm tc ti trang ca

bn. Google cung cp mt s cc cng c tt m bn c th s dng. Bn truy cp link

sau:https://www.google.com/webmasters/tools/mobile-friendly/

ng ng khi (block) CSS v JavaScript Google ngh s dng CSS v JavaScript

ni tuyn cho cc Website thn thin Mobile chng c th c ti cng vi ni dung. V

th nu bn khng c nhiu CSS, th bn th thay i n trong chnh th ; nhng nu

bn ang s dng nhiu CSS trong cc File ring r, th bn th bao gm (include) n ti

phn cui m s dng block ni dung khc ang c ti. Quy tc tng t p dng vi

JavaScript, m c th c gi trong chnh trang hoc c include ti phn cui ca

trang. Nu bn c th trnh c vic include ti phn u trang, th s dng thuc

tnh async trong khi include n.

Mobile Redirects khi cc mng Mobile thng chm th vic qu nhiu s iu hng

ti trang khc c th nh hng ti tc ti trang. Nu bn ang duy tr nhiu URL, m

bo rng tt c im link ti cc trang lin quan. Trong trng hp bn duy tr nhiu URL

v nhn ra mt ngi s dng ang thm mt trang Destop t mt thit b Mobile v bn

c mt trang Mobile tng ng ti mt URL khc, th khi Redirect ngi s dng ti

URL thay v hin th mt 404 Error.

Hnh nh nng (Heavy Images) Lm tng thi gian ti, tuy nhin chng ta khng th t

b tt c chng khi chng hu ch v hiu qu. V th bn nn duy tr mt s cn bng tt

gia vn bn v hnh nh nng. S dng mt cng c tt ti u ha cc hnh nh ca

bn v lu gi chng phn gii thp.

Trnh Plug-ins v Pop-ups Plug-ins nh Flash v Java c th khng c sn trn thit b

Mobile ngi s dng. Lun lun bo m bn khng c bt k ni dung khng Play c

trn trang Mobile. Trnh s dng Pop-ups trn cc trang Mobile bi v n tr nn kh lng

ngng ng cc Pop-ups trn mt Mobile.



Trong khi to mt Mobile, lun lun ghi nh trong u rng ngi s dng c khong khng gian

gii hn lm vic trn . V th, bn cn to cc Title, URL, v cc th Meta miu t cng sc

tch cng tt tt nhin l khng lm tn hi n bn cht hoc ni dung thng tin.

Cc cng c hu ch cho Mobile SEO Di y lit k mt s cng c hu ch m bn c th s dng tm ra site bn thn thin vi

Mobile nh th no:

Google Webmaster Tools S dng cc cng c v cng ngh Google c sn hiu

nhng g nn c s dng v cn trnh trong khi thit k Destop v Mobile Website.

Mobile Emulator N cho bn thy cch site ca bn xut hin trn cc thit b Mobile c

kch c a dng.

Moz Local S dng cng c ny m bo rng SEO ni b l trong trnh t.

Cng c kim tra Responsive Web Design S dng cng c ny thy cch site c

phn hi cao trng nh th no trn cc thit b Mobile vi cc kch c m hnh tiu

chun khc nhau.

Screaming Frog Cng c hu ch ny cho php bn phn tch site v tt c cc Redirect.

User Agent Switcher N l mt tnh nng b sung ca Firefox m bn c th s dng

tm xem site ca bn trng nh th no khi c truy cp t User Agent khc.

Cc cng ngh SEO hn hp C nhiu tip khc lin quan ti SEO. Chng ti khng phn loi chng thnh bt k loi c bit

no, v th, t chng trong loi hn hp. Bn theo di tng tip sau:

Nhng iu khng nn thc hin trong SEO

ng gi vn bn n trn cc trang Web.

ng to hnh nh spam thay th bi vic t cc t kha sai.

ng s dng cc th Meta stuffing.

ng s dng cc Frame v Flash trn site.

ng trao i link vi cc site en.



ng c la di khch truy cp bi s dng t kha sai chnh t.

ng gi th Spam ti hng nghn Email ID.

ng s dng qu nhiu ha.

ng to qu nhiu Doorway Page.

ng c gng bn sao ni dung cc trang.

ng trnh Website nhiu ln trong mt Search Engine.

ng s dng th mc ph c su nhiu hn 1 - 2.

ng to qu nhiu trang ng. C gng chuyn chng qua trang tnh.

ng thi phng trang ca bn vi lng code qu nhiu.

ng lng cc trang.

Nhng iu nn thc hin trong SEO C nhiu tip khc c th gip bn ti u ha Website cho nhiu Search Engine.

To log cc trang v mi trang nn cha ti thiu 200 t nhn thy v ti a thch hp vi

Google.

To trang Sitemap, Help, FAQ, About Us, Link to Us, Copyright, Disclaimer, Privacy Policy.

To ng link t Homepage ti mi trang v cung cp s iu hng d dng qua tt c

cc trang.

Ch vo cc URL trang ng. Google c th Crawl v Index cc trang ng min l bn

khng c nhiu hn 2 tham s trong URL.

Kim tra ton b site tm cc ng link v. Broken Link s lm gim th hng trang ca

bn.

Tng kt v SEO v SEO Copywriting Chng ta ni v tt c cc khi nim ln lin quan n SEO. By gi bn dn quen vi cc

thut ng SEO.

Bn hc cch ti u ha t kha, Title, alt, cc th Meta, Anchor, v vn bn khc t quan

im ca SEO. Bn cng hc s quan trng ca vic c mt ni dung tt trong Website. Trong



chng Cc cng ngh hn hp, chng ti gii thiu cc im quan trng khc m s gip bn

ti u ha Website.

Tm li, chng ta c th c cc im sau nh l cc chin lc ng n ti u th hng trong

Search Engine:

Tt c cc trang phi tun theo chun W3C.

Mt t kha l khng nn lm dng.

Lun lun bao gm: robots.txt, sitemap.xml v urllist.txt.

Cc t kha l ni bt trong Title, cc th Meta, v Heading.

Khng c qun cc th ALT v Title

Danh mc l c s c Index.

Nu bn c thc mc, xin vui lng lin h: [email protected].

Ti liu tham kho v SEO Cc ngun sau cha thng tin hu ch v SEO. Mong bn tham kho chng hiu su hn

nhng ch chng ti cp trong lot bi ny.

Cc link hu ch v SEO Tutorialspoint Lot bi hng dn ca chng ti xy dng da trn ngun ny.

Google Webmaster Guidelines - Danh sch cc guideline gip bn ti u ha site ca bn

cho Googlebot.

SEO Article from Wikipedia - Mt bi bo hay v SEO trn Wikipedia. N cng cha cc link

hu ch v SEO.

SEO Professionals - y l t chc phi li nhun v cc nh pht trin phng tin tm

kim, thnh lp 4/2001.

Wiki Page for SEO related Concepts - Bn s thy cc khi nim v SEO.

SEO Resource Directory - Lit k cc ngun v SEO hu ch.



Cng c SEO hu ch Search Engine Spider Simulator - Kim tra cch site ca bn c Crawl bi Search

Engine Web Crawler.

Keyword Density Checker - Kim tra Keyowrds Density trn trang web ca bn.

Keyword Suggestion Tool - Mt cng c t Google ngh cc Keyword a dng khi bn

son mt t.

HTML/XHTML Validator - Kim tra site ca bn l tng thch vi chun W3C hoc khng.

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