tahoe joe's creative strategy

5
CREATIVE STRATEGY Ryan Farrell Webster University Creative Strategy

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This is a small portion of a project in my Creative Strategy class at Webster University.

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Page 1: Tahoe Joe's Creative Strategy

CREATIVE STRATEGY

Ryan FarrellWebster UniversityCreative Strategy

Page 2: Tahoe Joe's Creative Strategy

TAHOE JOE’S TEENY TINY BRIEF

Market IntroductionTarget: Business professionalsObjective: Create awareness of a new

west coast steak house now in St. LouisBig Idea: Grab the attention of business

professionals through an obvious attempt to force buzz words and catch phrases into our advertisements.

“Now operating in YOUR market.”

Page 3: Tahoe Joe's Creative Strategy

OUTDOOR BOARDS

Page 4: Tahoe Joe's Creative Strategy

PRINT ADS

Page 5: Tahoe Joe's Creative Strategy

BANNER ADS