taglines : useful for business awareness

General Awareness for MBA exams by Ravi Handa @ www.wiziq.com/course/8173

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TAGLINES



Punchlines / Taglines / Slogans / Bylines. . . they have been called

various names, and when a person starts to develop an interest in

quizzing, or for that matter, gathering knowledge about business

and its various aspects – he starts with the above-mentioned idea.

To be honest, that is where I started. These so-called slogans do

conjure up an image of greatness about the company. In most

cases, it is these slogans that we remember them by. The

association that some of the brands have with their taglines is

legendary. Who can say that after wearing a suit by Raymond, he

hasn’t felt like a complete man?

A large number of brands keep evolving and changing their

taglines more often than most of us change our toothpaste brands.

To avoid any such confusion, I have taken great care in preparing

this list. I went to the website of all the companies mentioned to

see how much effort they are putting in to popularise their

taglines. If the companies choose to only put them in the

newspaper ads they put out and not on the website, I have skipped

them. So don’t be surprised if you don’t see many big companies

like Microsoft missing in the list.

The chapter, however, is still very important if you are planning to

appear for the SNAP or IIFT. More often than not, you can find a

couple of tagline-related questions in those exams. Taglines also

play an important role in business quizzing. Typically, in a quiz by

Derek O’Brien or Pickbrain, you can find one question in the

prelims based on a tagline. As a quizmaster, they, and many others,

like to ask questions which get answered. Trust me on this, no

quizmaster likes seeing 0 on a prelims answer sheet. Taglines help

the quizmaster reach out to the not-so-serious quizzers, and hence

make the show a little more fun, and by extension, a little more

popular. Even in smaller quiz events, like the ones in college fests,



you can sometimes find entire rounds dedicated to taglines. So if

you have a fest or an exam coming up – go through the following

pages. You never know what you’re gonna get!

Airlines

Company Slogan

Air India Your Palace in the Sky

American Airlines We know why you fly

British Airways To fly. To serve

Cathay Pacific People. They make an airline.

Delta Airlines Keep Climbing

Emirates Keep Discovering

Go Air Fly Smart

Indigo Ailines Go IndiGo

Jet Airways The Joy of Flying

Kingfisher Fly the Good Times

KLM Journeys of inspiration

Lufthansa There is no better way to fly

Qantas The Spirit of Australia

Spice Jet Flying for Everyone

Thai Airways Smooth as Silk



Automobile

Company Slogan

Ashok Leyland Engineering your Tomorrows

Audi Vorsprung durch Technik - Progress through Technology

Bajaj Auto Distinctly Ahead

BMW Sheer Driving Pleasure

Bosch Invented for Life

Bridgestone Your Journey Our Passion

Castrol It's Liquid Engineering

Ford Go Further

Goodyear One Revolution Ahead

Honda The Power of Dreams

Maruti Suzuki Way of Life

Michelin A Better Way Forward

Mitsubishi Drive @ Earth

Opel Wir Leben Autos - We live for Cars

Renault Drive the Change

Skoda Simply Clever

Toyota Quality Revolution

Volkswagen Das Auto - The Car



Dot Coms

Company Slogan

About Need Know Accomplish

Bharat Matrimony No. 1 in Matrimony

Ibibo I Build I Bond

Magic Bricks India's No. 1 Property Site

MakeMyTrip Memories Unlimited

Monster Right Jobs. Right Candidates

Naukri India's No. 1 Job Site

Raaga A world of music

Shaadi World's Largest Matrimonial Service

Twitter Yours to Discover

Yatra Creating Happy Travellers

Youtube Broadcast Yourself



Electronics

Company Slogan

Akai Creative at Heart

BPL Happier Living Everyday

Electrolux Thinking of you

Epson Exceed your vision

General Electric Imagination at work

Hitachi Inspire the next

LG Life's Good

Olympus Your Vision, Our Future

Onida Designed with you in mind

Panasonic Ideas for life

Philips Sense and simplicity



Energy

Company Slogan

Bharat Petroleum Energising Lives

British Petroleum Beyond Petroleum

Chevron Human Energy

Coal India Nurturing Nature. Enabling Life. Empowering India

Exxon Mobil Taking on world's toughest energy challenges

GAIL Gas and Beyond

Hindustan Petroleum Future Full of Energy

Indian Oil The Energy of India

NTPC Transforming Lives

ONGC Making Tomorrow Brighter

Power Grid One Nation. One Grid



Financial Services Company Slogan

Allahabad Bank A Tradition of Trust

Bank of Baroda India's International Bank

Bank of India Relationship beyond Banking

BNP Paribas The bank for a changing world

Bombay Stock Exchange Experience the New

Dena Bank Trusted Family Bank

Deutsche Bank Passion to Perform

Ernst and Young Quality in everything we do

HSBC The world's local bank

Max New York Life Insurance Khushiyon ki Planning

MCX Trade with Trust

Oriental Bank of Commerce Where every individual is committed

Punjab National Bank The name you can bank upon

State Bank of India Safe Banking with SBI

UCO Bank Honours Your Trust

Union Bank of India Good people to bank with

Vijaya Bank A friend you can bank upon

Central Bank of India Central to you since 1911

Mastercard There are some things money can't buy



Healthcare Company Slogan

Apollo Hospitals Touching Lives

Bayer Science for a better life

Cadilla Pharmaceuticals The Care Continues

Cipla Caring for life

Dr. Reddy's Life Research Hope

Merck Be Well

Sanofi Aventis Because Health Matters

Biocon Delivering Affordable Innovation

Piramal Healthcare Knowledge Action Care

Wockhardt Stay Well. Do More. Love Life

Dabur Celebrate Life



Media Company Slogan

Business Today For Managing Tomorrow

CNBC First in business worldwide

CNN The worldwide leader in news

CNN IBN Whatever it takes

Forbes The Capitalist Tool

HBO It’s Not TV. It's HBO

Tehelka India's Independent Weekly News Magazine

Telegraph Unputdownable

Zee Business Aapka Faayda



Retail

Company Slogan

Big Bazaar Isse Sasta Aur Achcha Kahin Nahin

Café Coffee Day A lot can happen over coffee

Home Depot More Saving More Doing

Ikea Affordable solutions for better living

Shoppers Stop Start Something New

Spencer's Makes fine living affordable

Walmart Save Money. Live Better

World of Titan Be More



Technology

Company Slogan

Accenture High Performance. Delivered

Cisco The Human Network

Cognizant Passion for building stronger businesses

Dell The Power to do More

Idea Cellular An idea can change your life

Intel Intel Inside

Nokia Connecting People

Virgin Mobile Think Hatke

Wipro Applying Thought

Micromax Nothing like Anything



Classic Slogan

Company Slogan

7 Up The uncola

American Express Don't leave home without it

Amul Utterly Butterly Delicious

Apple Think Different

Avis Rental Cars We try harder

Bajaj Auto Hamara Bajaj

BMW The Ultimate Driving Machine

Boost Boost is the secret of my energy

British Airways The world's favorite airline

Brook Bond Tea Wah Taj!

Cadbury Asli swaad zindagi ka

California Milk Processor Board Got Milk

Calvin Klein Between love and madness lies obsession

Camel Cigarettes I would walk a mile for a camel

Carlsberg Probably the best beer in the world

Citibank The City Never Sleeps

Coca Cola Always Coca Cola

Coca Cola The Pause That Refreshes

Coca Cola Thanda Matlab Coca Cola

Complan I am a Complan Boy

Crest "Look, Ma, no cavities!"

De Beers Diamonds are Forever

Energizer Batteries It keeps on going and going and going

Esso / Exxon Put the tiger in your tank

FedEx When it absolutely, positively, has to be there overnight.

Fevicol Yeh fevicol ka majboot jod hai, tootega nahia

Ghadi Detergent Pehle istemal kare phir vishwas kare

Gold Spot The Zing Thing



Company Slogan

Hallmark When you care enough to send the very best

Hero Honda Desh ki dhadkan

Hutch Wherever you go, our network follows

Ivory Soap (P&G) 99.44 % pure

Jhonny Walker Keep Walking

KFC Finger Lickin Good

Kinetic Chal Meri Luna

Kit Kat Have a break. Have a KitKat

Lays No one can eat just one

L'oreal Because I am worth it

M&Ms Melts in your mouth, not in your hands

Maxwell House Coffee Good to the last drop

Maybelline Maybe she's born with it, may be its Maybelline

McDonalds I'm loving it

Microsoft Where do you want to go today?

Morton Salt When it rains, it pours

MTV I want my MTV

New York Times All the news that's fit to print

Nike Just Do It

Onida Neighbour's Envy, Owner's Pride

Parle G Swaad Bhare Shakti Bhare

Pepsi Pepsi-Cola hits the spot

Pepsi Nothing Official About It

Perk Thodi se pet pooja

Rasna I love you Rasna

Raymond The Complete Man

Surf Surf ki kharidari mein hi samajhdari hai

Tata Indica More car per car

Tata Tea Jaago Re

Thomas Cook Don't just book it, Thomas Cook it

Timex It takes a licking and keeps on ticking



Company Slogan

Uncle Chips Bole Mere Lips - I love Uncle Chips

United States Army Be all that you can be

Vicks Vicks ki goli lo, khich khich door karo

Videocon Bring Home The Leader

Vimal Only Vimal

Volkswagen Think Small

Volkswagen Drivers Wanted

Wendy's Where is the beef?

Wheaties Breakfast of Champions

Yellow Pages Let your fingers do the walking

taglines : useful for business awareness

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