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The top documents tagged [theory of marketing]
S-D Logic The Service-Dominant Logic of Marketing Presented By:Presented To: Robert F. LuschMMA Annual Conference Professor of MarketingChicago, Illinois
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S-D Logic Thinking Small and Long Robert F. Lusch Lisle & Roslyn Payne Professor of Marketing University of Arizona Ohio State University May 19, 2006
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ENP_SEEDI_2013_UB
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Pelkonen Jussi
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Criteria of Effective Marketing
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Sales and Marketing in Abms Switzerland University
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