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Presented by: Arbind Kumar Pankaj Kumar Singh Punit Kishore Sudhanshu Ranjan
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3–1 L E A R N I N G O U T C O M E S After reading this chapter, I will be able to: 1.Define planning. 2.Explain the potential benefits of planning. 3.Identify
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IT UNIVERSITY OF COPENHAGEN State of the ITU June 24, 2011
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Kotler / Armstrong, Chapter 2 This type of business plan involves adapting the firm to take advantage of opportunities in its constantly changing environment
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Business Planning & Market Research on the Internet
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