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The top documents tagged [services marketing mix]
DECEMBER 2011. CHAPTER 1 – Understanding service Characteristics of services Differences between goods and services Marketing mix in service
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12-1 Part 5 DELIVERING AND PERFORMING SERVICE. 12-2 Provider Gap 3
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Appendix A McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved
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MARKETING MIX FOR SERVICES In the context of goods marketing, we are quite familiar with marketing mix. The elements of product, place, promotion and price
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The Marketing Mix. Marketing Mix The marketing mix is one of the most famous marketing terms. The marketing mix is the tactical or operational part of
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