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The top documents tagged [secondary data slide]
MARKETING CAREER OPPORTUNITIES X420 Discussion # 49
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MARKETING RESEARCH – COLLECTING DATA Marketing 360 Brian Gillespie
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Secondary Data. What is Secondary Data? Data gathered and recorded previously for purposes other than the current project. –Usually historical and already
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Copyright ©2010 Pearson Education, Inc. publishing as Prentice Hall 5- 1 Basic Marketing Research: Using Microsoft Excel Data Analysis, 3 rd edition Alvin
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Secondary Data. Secondary Data -- data gathered for purposes other than the present study Advantages Cheap in terms of time and money Disadvantages
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Chapter 6Copyright (c) 2009 John Wiley & Sons, Inc. 1 Global Marketing Management, 5e Chapter 6 Global Marketing Research
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Industry Cluster Analysis for Washington State Workforce Development Areas Paul Sommers, Seattle Univ. William Beyers and Andrew Wenzl, Univ. of Washington
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“…to make a tangible difference to Roma people's lives” EC Communication 5 April 2011 1
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Primary and Secondary Data. Secondary Data Pre-existing data not gathered for purposes of the current research Not ‘new’ data – ‘second hand’ Secondary
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COLLECTION OF DATA. INTRODUCTION Data collection, is in fact, the most important aspect of a statistical survey. Qualitative aspects like intelligence,
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Marketing Section. Def: Individuals or companies that are interested in your particular product or service and are willing to pay for it (Who & Where)
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© 2009 Pearson Education, Inc publishing as Prentice Hall 4-1 Chapter Four Exploratory Research Design: Secondary Data
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