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The top documents tagged [sales promotions chapter]
SALES PROMOTIONS Chapter 9. Consumer Promotions Defined o An incentive or an enticement that encourages a consumer or end user to either select or purchase
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Sales Promotions Chapter 12 Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall 12-1
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Sales Promotions Chapter 12. Chapter Objectives 1. What are the two main categories of sales promotions and how do they differ? 2. What are the advantages
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