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XIME / PGDM-B2B –RS–1118-February-2010 B2B Marketing Managing The Product Line PGDM–B2B–RS–11 Amarnath Krishnaswamy
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Managing growth & transition
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Essentials of Marketing Chapter 4 Focusing Marketing Strategy with Segmentation and Positioning McGraw-Hill/Irwin Copyright © 2012 by The McGraw-Hill Companies,
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