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18 Managing Mass Communications 1. Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 18-2 Figure 18.1 The Five M’s of Advertising
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RSS Feed Advertising ‘’Target the audience you’re missing’’ 2010 Alexandra Roa
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APPLIED MARKETING STRATEGIES Lecture 30 MGT 681. Strategy Formulation & Implementation Part 3 & 4
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