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The top documents tagged [online ethnography]
ENGAGING THE CITIZEN EXPERT: A user’s manual for the European scale
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“Making Sense of IWOM”: IWOM White Paper on the Role of Internet Word of Mouth in Driving Purchase Decisions
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Making Sense of IWOM: How IWOM is generated and disseminated
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Meyer dig ethno_2013sdp
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The secrets of conducting successful Ethnography research online
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