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Chapter 5 Consumer Learning and Memory. Why Marketers are Concerned about How Consumers Learn Marketers want to “teach” consumers about their products
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Submitted to the Journal of Immunology (2010). ATP as an Extracellular Signal roles as signal molecule: –DAMP inflammatory response 1, pain sensation
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REACTION TIME
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Replace Natural Reward "A coke shot...it's like... injectable sex, an orgasm in every cell.”
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Increased Energy “It sustains and refreshes both body and brain...... in the same space of time more than double the amount of work could be undergone...”
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Logic in Infants
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