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The top documents tagged [interval scales ordinal]
5/15/2015Marketing Research1 MEASUREMENT An attempt to provide an objective estimate of a natural phenomenon ◦ e.g. measuring height ◦ or weight
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Error Why do we care?. Reliability Degree to which measures are free from random error and, therefore, provide consistent data. There are three ways to
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Measurement and Scales Validity & Reliability Error
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MEASUREMENT
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