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11 Broadcast Media (Television and Radio). Chapter Objectives To consider the strengths and limitations of TV and radio as advertising media. To explain
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Evaluation of Broadcast Media (TV and Radio) Fall 2011 © 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
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the distribution of audio and/or video signals which transmit programs to an audience. Original term "broadcast" referred to the literal 'sowing of
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Evaluation of Broadcast Media Chapter Eleven. Broadcast Networks Network Station High dollar Network commercial High dollar Entertainment, News, sports
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Evaluation of Broadcast Media. Media Terminology Print Media - Publications such as newspapers, magazines, direct mail, outdoor, and the like. Media Vehicle
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