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Unit 1 Introduction to Marketing. Marketing….. defined The Chartered Institute of Marketing define marketing as 'The management process responsible for
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Michael Stearns, MD Board President, Texas e-Health Alliance Ex-Officio Member, THSA Collaboration Council President and CEO, e-MDs, Inc
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Copyright © 2010 by Nelson Education Ltd. Chapter 12 Marketing Channels and Supply Chain Management
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Using Integrated Marketing Communications to Promote Products Chapter 16
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