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The top documents tagged [estimating market demand]
14 Assessing and Analyzing Markets International Business by Ball, McCulloch, Frantz, Geringer, and Minor McGraw-Hill/Irwin Copyright © 2006 The McGraw-Hill
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Assessing and Analyzing Markets McGraw-Hill/Irwin International Business, 11/e Copyright © 2008 The McGraw-Hill Companies, Inc. All rights reserved. chapter
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Marketing – Segmentation. Marketing plan review Executive summary Executive summary Situation analysis Situation analysis External analysis External analysis
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Global Market Opportunity Assessment
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