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The top documents tagged [endorsedthe celebrity]
Chapter06
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Source, Message and Channel Factors © 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
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Chapter 6
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Presentation by Elina Nilsson and Lena Ytterberg Advertising Management, January 24, 2011
216 views
Source, Message and Channel Factors. The Persuasion Matrix © 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
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Presentation by Elina Nilsson and Lena Ytterberg Advertising Management, January 24, 2011
94 views