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The top documents tagged [concept of schema]
Identity
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Umt recruiting presentation
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Cognitive level of analysis Cognitive processes © Hodder & Stoughton 2013
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© 2009 South-Western, a division of Cengage Learning. Chapter 5 Motivation and Emotion: Driving Consumer Behavior BABIN / HARRIS
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Schemas are cognitive structures (mental templates or frames) that represent a person’s knowledge about objects, people or situations. The concept
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Objective 2.1 Evaluate schema theory with reference to research studies
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