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Chapter 13 Personal Selling and Sales Promotion Personal Selling and Sales Promotion
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9-1. Carefully Select Which Sales Presentation Method to Use Chapter 9 Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin
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Personal Selling and Sales Promotion 16 Principles of Marketing
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Personal Selling and Direct Marketing Chapter 16
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Carefully Select Which Sales Presentation Method to Use Chapter 8 McGraw-Hill/Irwin Copyright © 2007 by The McGraw-Hill Companies, Inc. All rights reserved
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Copyright © 2005 Pearson Education Canada Inc. Personal Selling and Direct Marketing Chapter 17 Powerpoint slides Extendit! version Instructor name Course
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Learning Objectives Discuss the role of a company’s salespeople in creating value for customers and building customer relationships. Identify and explain
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Integrated Marketing Communication: Personal Selling and Direct Marketing 13
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Introduction to Personal Selling and Direct Marketing
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Integrated Marketing Communication: Personal Selling and Direct Marketing Chapter 13
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C HAPTER 13 Communicating Customer Value: Personal Selling and Direct Marketing
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Prentice Hall, Copyright 2009 Communicating Customer Value: Personal Selling and Sales Promotion Chapter 13 Next Exit
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