TAG-Org Websites

1

Why Websites ?

• Branding: Since it's our website, we can set the design and build the awareness of our brand.

• To create our own Online Presence.• To promote our services and business. • To interact with the users. • To increase the Global Outreach.• To collect statistics about regions and markets.

2

Introduction

• Websites’ main components :1. Domain name.2. Design.3. Development.4. Content.5. Hosting.

3

Domain name

• www.TAGOrg.com• www.AGIP.com• www.AGIP-News.com• We have more than 1,800 reserved domains

for TAG-Org and its related activities and services.

• TAGI Domains is the only domain name registrar in the region (Gtld and Cctld)

4

Design

The different aspects of web design include: • Web graphic design• Interface design• Authoring• Including standardized code• User experience design

“Design is not just what it looks like and feels like. Design is how it works “ Steve Jobs

• User friendly, Usability , Accessibility • Cross browsers/platforms

5

Development

• Technologies : 1. Licensed : MS, .NET, SharePoint2. Open Source : PHP, Java, Perl, Python, Ruby

on Rails.3. Static :HTML Language4. IBM : Websphere • Others

6

Content

• The website structure. • Used Keywords for SEO.• The Quality of the content. • Updates Frequency. • Graphic usage. • Multimedia and interactive content.

7

Hosting

• Servers on which the website should run.• TAG Websites are hosted on TAG Cloud • Maintenance throughout the year.• DR site is under planning.

8

Facts and Numbers

2007 2008 2009 2010 2011 2012 20130

10

20

30

40

50

60

70

36

42

49

5557

63

57

Number of Websites Number of Websites

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Number of Visits

2007 2008 2009 2010 2011 2012 20130

500000

1000000

1500000

2000000

2500000

3000000

3500000

4000000

4500000

2210902

2019593

25353812685467

33661283545742

4098708

Total Yearly Visits for All Websites Number of Visits

Year

Nu

mb

er

Of

Vis

its

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Indicators

• Videos : – 5 online channels – Total number of uploaded videos is 13,607– Number of yearly visits is : 1 M+

• Social Media Pages : – 50 + pages on (FB, Twitter and LinkedIn)– 108 k + fans and followers – Number of yearly visits : 1M+

11

Weaknesses

• Absence of a digital marketing plan.• Lack of update and monitoring.• Lack of awareness with the online techniques

that lead traffic to our websites. • Specifying the target audience and the way to

reach.• Duplication of websites and services.

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Opportunities

• The infrastructure, resources. • Social Media to market for the websites. • Benchmarking. • The internet penetration is increasing. • The usage of the smart devices.• The ICT awareness is increasing.

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Success Stories

1. TAG-Org 2. TAGIUNI 3. AGIP 4. AGIP-News5. TAG-Personal (Media).

The top websites in terms of visits, updates.

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Marketing

• Using different platforms such as: websites and email, sms, including its wide variety of options and tools to conduct your marketing activities and achieve your marketing objectives.– Social Media networks– Affiliate Program– Search Engine Optimization– Email Campaigns– Banner Exchange

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Introduction to Social Media

• Social media marketing refers to the process of gaining website traffic or attention through social media sites.

• Why Social Media ?

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1,310,000,000+17

70 Billion

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13 million

19

645,750,000+

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190 million average number tweets per day

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64%

22

4,250,000,000Number of videos viewed on YouTube everyday

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260,976,678Active Worldwide Users

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2.1 million LinkedIn Groups

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3 million Business pages

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Thank You ….Questions ?

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