tadhack truphone presentation

The Future is Bright Building the Mobile Services of the Future

James Body Head of Research & Development

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Introduction

Hello World!

© 2013 Truphone Limited. All Rights Reserved. June 10, 2014

Introduction to Truphone

v Formed 2006 by James Tagg

v Software Cellular Network – selling enabling technology to MNOs

v Became an operator – TRUPHONE - ‘Eat our own dogfood’

v  Initially an ‘Over The Top’ (OTT) player

v Bought GSM Mobile Network Assets from 2008 onwards

v Full member of GSMA

v New CEO – Steve Robertson (ex-BT Openreach) joined 8/2011

v Strength today – circa 850 employees globally

“Truphone – it’s changing the way we communicate” – Network Manager, Nasdaq 100 Biotech Company

IN COMMERCIAL CONFIDENCE © 2013 Truphone. Version 1.0. 4


v  In 2001 our founder couldn’t get a mobile signal at his farmhouse in Kent, UK

v  And he couldn’t behave like normal when doing international business

v  He questioned why traditional mobile networks were slow to evolve and address the challenges faced by business and individuals

v  He formed Truphone to address these challenges

v  Truphone is now a global enterprise

v  Over 850 Employees in offices across 10 countries

v  Official Technology Partner for Caterham F1

v  Clients cover FTSE 100 and Fortune 500

v  Redefined geography with unique innovative products and service

v  Scalable technology infrastructure built with blue chip providers

From pasture… …to pit-lane

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What kind of service/applications do we need to build?

Section

© STL Partners 2014

Solving the Name Space Problem


• Pluses • Minuses • Other alternative ‘addresses’

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Who (or what) is calling me? E.164 Telephone Numbers


•  Today –  Presentation of E.164 number (most of the time) –  Reasonably easy to spoof –  CNAM (Short Alphanumeric Name) – in N America only

•  Issues –  Relies on end user (device or person) to recognize calling party –  Not a reliable means of authenticating ID of calling party

•  What I want in CLI –  Positive (trusted) authentication of Calling Party –  A much richer CLI

•  Full Name •  Organization / Company •  Role(s) •  Contact address(es) •  Picture •  Location/Connection Status

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Who (or what) is calling me? Caller Line ID

I am not a number – I am a FREE MAN


•  Individuals today have complicated lifestyles •  Communications need to mirror this •  Early systems use

–  Personal Profile – owned and managed by individual for private purposes –  Work Profile – owned/managed by employer for business purposes

•  BUT – life is not that simple! •  Text should be kept to a minimum

–  Fourth level »  Fifth level

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One Number is NOT good enough Multiple Personae


•  Temporary –  I am selling a car and want to advertise a contact point for potential

purchasers to contact me on. •  I do NOT wish to put my PERMANENT contact address(es) •  After the car is sold, the contact address is discarded

–  I am a young carefree single person interested in meeting new friends

•  I do not wish to disclose PERMANENT contact details until I know and trust the new friend

•  If the new contact does not come up to scratch, the contact is discarded

–  I am Duty Officer and will be on call for the next for the next 24 hours •  The Duty Officer number remains constant and is well advertised •  At the end of the DO period the number/address is assigned to the next duty individual

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Examples Multiple Personae


•  Permanent –  International Business

•  I do business in multiple countries •  I require local addresses/numbers in multiple countries in order to allow customers/

colleagues to easily contact me –  I already have well known local numbers

•  I do not wish to change/discard numbers which I have had for some time as many people know (and use) these to contact me

•  I wish to port numbers into my current service and keep the ‘known numbers’ alive –  Numbers/Addresses that are associated with special Groups/Circles

•  I am a member of the VUC (VoIP User Conference) •  I support Chelsea FC •  I am a member of the local Parish Council •  I am the Parent of a pupil at Warminster School

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•  Temporary –  I am selling a car and want to advertise a contact point for potential

purchasers to contact me on. •  I do NOT wish to put my PERMANENT contact address(es) •  After the car is sold, the contact address is discarded

–  I am a young carefree single person interested in meeting new friends

•  I do not wish to disclose PERMANENT contact details until I know and trust the new friend

•  If the new contact does not come up to scratch, the contact is discarded

–  I am Duty Officer and will be on call for the next for the next 24 hours •  The Duty Officer number remains constant and is well advertised •  At the end of the DO period the number/address is assigned to the next duty individual

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Call Handling A Personal Assistant who never forgets


• Knows about: – Calling Party – User Status

• Where • How connected • Current activities (from schedule) • Current mood/work profile

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The ‘Gatekeeper’ controlling access to the user Call Handling


• Multi-party voicemail • Recording platform • Multiparty call platform (Conferencing+) • Proxy for queries to Location/Status

services • Alerting (Like IFTTT) • Multi-transport messaging platform • Media Analysis (e.g. Emotion/Stress)

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Much more than Voicemail Platform Project INFERNO

© 2013 Truphone Limited. All Rights Reserved. June 10, 2014 21

You have received a very ANGRY Voicemail from your wife!

Emotional Analysis

Primary and Secondary Communications Channels


People have complicated lives – one persona is not enough!

Multiple Personae


•  A PRIMARY Communication channel is one that demands direct interaction between the communicating parties

•  Normally a human can only handle ONE primary channel at one time

•  Primary communications are often INTRUSIVE as they disrupt activities

•  Examples (in order of ‘richness/quality’): –  Normal narrowband voice call (Bell Telephone) –  Wideband voice call (Using HD codecs) –  Video session (WebRTC, Skype, Facetime, Google Hangout) –  Face-to-Face conversation

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Pay Attention! Primary Communication Channels


•  A SECONDARY Communication channels are normally run in the background while the user’s attention is primarily focused on another task

•  Humans can handle multiple secondary channels at one time, and are usually alerted to traffic by some form of alert or call-to-action.

•  Can be disruptive if channels are ‘noisy’ •  Can be ignored when user is otherwise engaged •  Examples (in order of ‘richness/quality’):

–  Conventional SMS (180 characters) –  Instant messaging – IRC, Skype, MSN –  OTT SMS (iMessage, WhatsApp)

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Multiple concurrent streams Secondary Communication Channels

Network Access


•  I want to MINIMISE the size of my mobile bill

•  I want to use ANY radio network

•  I want to be able to tie together multiple services from different operators

Network access methods A Difference of Opinion


•  I want to MAXIMISE the ARPU of my customers

•  I want customers to make maximum use of OUR radio network

•  I want customers to ONLY use our mobile network (and our roaming partners)

The MNO Perspective A Difference of Opinion


•  One User •  One Service •  Multiple Communications Layers

–  2G/3G Cellular Mobile –  OTT VoIP/SMSoIP –  WebRTC –  Other operator endpoints –  SATCOM services

•  Iridium/Inmarsat

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A Multi-Layered Model The Truphone Persective

Truphone VIP Program

Carrier API

Summary

James Body Head of R&D UK: +44 74088 49622

US: +1 AU: +61 NL: +31 HK: +852

DE: +49 PL: +48 ES: +34 [email protected]