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1

Providing Bonding Solutions to Deep Rural through Self Sustaining

Channels of two way information exchange

KURUKSHETRA

B3Abhisek HawalRahul GuptaAlok Mokase

Harshal NimbalkarAjinkya Rajurkar

Rahul PatilHitesh Bhiogode

Suraj Patil

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2

Trend• Adhesive bandage• Sticky notes• Fevistik• Fevicol glue drops• M-seal• Fevicol Nailfree• Fevicol Wallfix

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• Carpenters• Decorators• Students• Artists• Constructors• Industrialists• End consumers

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4

Domain• Rural area• Area between Pune to Mumbai• Maval• Karla• Talegaon• Khopoli• Malavali• Lonavala

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Secondary Information• Largest adhesive manufacture• Net profit increase by 4.67% in the first quarter

ended on June 30, 2014• Various brands viz. Fevicol, M-Seal, Rangeela,

Hobby Ideas, Dr. Fixit etc• Kisan Mela• Every other year, Pidilite throws a big party for

retired employees and their spouses at its Andheri Campus

• Wholly-owned subsidary in Singapore for international operations

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Pidilite’s Sales Break-up(FY12)

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7

Competitors• 3M• Polygel India• ThreeBond India• McCoy Soudal• Dendrite Adhesives• Aditya Polymers• Eurocol• Devostik Adhesives• Araldite

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Challenges• Pidilite as a brand is less known than its

sub brands • Products other than adhesives need to be

promoted • Competitors with innovative ideas, e.g.

3M’s Scotch-Weld Cylindrical Spray Adhesive

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9

Possible actions to overcome challenges

• Pidilite should be promoted on a larger scale

• Advertisements must be aired for other products like paints

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Observations

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• Less awareness about the brand ‘Pidilite’• Local products are preferred over Pidilite

products in rural area• Chemistic is a well known competitor for

Dr. Fixit• No adhesives for Steel shades• Silicon tube is not produced

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11

Thank You