tactics and tools to begin, build and sustain online communities for patient engagement
DESCRIPTION
Online patient communities can boost patient engagement to improve health, reduce costs, and enhance loyalty. This presentation covers some of the key tactics and tools to begin, build and sustain these communities. Hive Strategies helps health systems create HIPAA-compliant online patient communities.TRANSCRIPT
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Dan Hinmon @HiveDan
Mayo Clinic Social Media Health Network
October 23, 2014
Tactics and tools
to begin, build, and sustain
online communities
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Patient engagement
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Online communities
Good for patients
Good for health systems
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Major hurdles
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Select a niche community
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Gartner says:
Without planning and
management, be prepared for
your community to fail
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Here’s how to
avoid failure
and create thriving
online communities
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Who cares?
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Discovery
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Start with research
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Competition
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Interview 20-30
potential members
Interview key stakeholders
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Identify and confirm
resources
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Develop your strategic
roadmap
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Hire a community manager
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Establish
founding members
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Start small
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Avoid this!
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User
Experience
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Design your site for community
– not website
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This is a website
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This is a community
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Keep it simple
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Resist starting too many
communities at once
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Eliminate
barriers to participation
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Convert newcomers
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Awareness >
Visit >
Browse >
Registration >
Confirmation e-mail >
Confirmation >
First contribution
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Psycho-Social
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Promote self-disclosure
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Ask people to do
things
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Love languages:
Quality time
Gifts
Affirmation
Touch
Service
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Invest for the long term
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Payoff