taboola - tips for marketing automation implementation
TRANSCRIPT
Tips for Marketo Success
Ran Gishri | VP Marketing, Taboola
A Little About Me
You Have Seen Us BeforeEnabling people to discover content at that moment when they are most likely to engage
News | Business | Finance
Entertainment | Lifestyle
Tech
Exclusive Native Placements on Thousands of Top Publisher Sites
Driving Action Through Content
Across The Entire Funnel
Narro
wer
Targ
etin
g
Awareness
Consideration
Decision
Loyalty
The Average American Sees Taboola 60 Times Every Month
750Mmonthly
uniqueusers
1B+monthly
clicks
88%US Internet
users reached*
5M+sponsored
content items
REACH PROPERTY95.5% Google Ad Network87.8% Taboola86.2% Google Sites61.5% Facebook60.3% Yahoo Sites56.6% Outbrain
52%mobile traffic
48%desktoptraffic
US desktop users reached, 12/2015
Why Marketing Automation?
Q1 12 Q2 12 Q3 12 Q4 12 Q1 13 Q2 13 Q3 13 Q4 13 Q1 14 Q2 14 Q3 14 Q4 14Growth in # of Advertisers
What We’re Doing With Marketo (and Why)Scale Lead And Client Engagement
Increase Efficiency Of Lead Processing
Better Visibility Into Marketing ROI
• Monthly Newsletters • Targeted Email
Campaigns: On-Boarding, Re-Activation, Promos, etc.
• Event Programs• Trigger-based Email
Communication
• Email Nurture Campaigns
• Lead Scoring & Prioritization
• Funnel Tracking Across Channels
• Engagement Tracking
7 Tips For Success(And Mistakes To
Avoid…)
#1
Know Your Goals.
#2
Define Success Metrics.
#3Ensure You Have The Right Resources.
#4
Build Content.
#5
Clean Up Your Data.
#6
Crawl. Walk. Run.
#7
Always Communicate With Sales.
Questions?