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Table of contents
Counselling DocumentationExecutive summary1.0 Introduction 1.1 Problem statement 1.2 Delimitation2.0 Methodology 2.1 Data collection3.0 Description3.1 Introduction to Tietgen KompetenceCenter 3.2 Intensive Danish Course 4.0 Analysis4.1 Market analysis (questionnaire I used for companies =emails and calls)4.1.1 Segmentation4.1.2 Market environment4.2 Competitors Analysis4.2.1 VUC4.2.2 LrDansk - survey4.3 Overall evaluation / Comparison between Tietgens course and its competitors ( survey for foreigners who just came in Dk and their choice) 4.4 Growth strategy4.5 Otto ottersen theory( questionnaire for the guy who attended last year)4.6 How should Tietgen promote its Danish language course?4.7 Action plan4.8 Results and conclusions 5.0 Recommendations6.0 Conclusion7.0 Bibliography8.0 Appendix 9.0 Appendix