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TABLE OF CONTENTS 1. Introduction……………………..1 1.1 The purpose…………………………………..1 1.2 Company side brand image…………………..1 1.3 Choice of selecting the company…………….2 1.4 Target audience………………………………3 2. The literature review………………………….3 2.1 Brand knowledge……………………..3 2.2 Brand awareness…………………….4 2.3 Brand image………………………… 5 3. Methodology…………………………..5 3.1 Reason of chosen questionnaire……..5 3.2 The selection of respondents………...6 3.3 How to value the data………………..6

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Table of contents

1. Introduction..1

1.1 The purpose..11.2 Company side brand image..11.3 Choice of selecting the company.21.4 Target audience3

2. The literature review.3

2.1 Brand knowledge..3 2.2 Brand awareness.4 2.3 Brand image5

3. Methodology..5

3.1 Reason of chosen questionnaire..5 3.2 The selection of respondents...6 3.3 How to value the data..6 3.4 The structure of questionnaire.7 3.5 The elaboration of questionnaire.8

4. The survey of questionnaire & analysis11

5. Findings19

6. Recommendation.19

7. Conclusion20

8. References..20

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