1

Table o

f C

ontents

Wha

t is 5

11 N

ew Y

ork.

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. .

2

511

Bra

ndin

g U

mbr

ella

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. .

. .

. .

. 4

Th e

Logo

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. 6

Usa

ge S

ampl

es .

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. .

10

Th e

Th em

e Li

ne .

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. .

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. .

. .

. .

. .

. 1

1

Th e 5

11 sy

stem

colle

cts tr

ansp

orta

tion

info

rmat

ion

from

agen

cies a

nd p

acka

ges i

t for

conv

enien

t, ac

cura

te, o

ne-

stop

shop

ping

easil

y ac

cessi

ble t

o th

e pub

lic.

2What is 5

11 N

ew

York

511

New

Yor

k w

ill b

e a

free

, one

-sto

p, a

ll-

enco

mpa

ssin

g ph

one

and

Web

serv

ice

off e

ring

info

rmat

ion

on tr

ansp

orta

tion

serv

ices

and

cond

ition

s thr

ough

out N

ew Y

ork

Stat

e. It

will

oper

ate

24 h

ours

a d

ay, s

even

day

s a w

eek.

511

is th

e na

tiona

l thr

ee-d

igit

phon

e nu

mbe

r for

free

trav

el in

form

atio

n. 5

11 sy

stem

s sta

rted

out

prim

arily

as p

hone

serv

ices

in o

ther

stat

es;

511

New

Yor

k bu

ilds u

pon

the

succ

ess o

f oth

er

syst

ems a

nd in

clud

es a

com

preh

ensi

ve In

tern

et W

eb

port

al a

nd re

al-t

ime

aler

ts se

nt to

e-m

ail a

nd m

obile

devi

ces.

Oth

er h

and-

held

, mob

ile a

nd in

-veh

icle

elec

tron

ic d

evic

es e

vent

ually

will

be

supp

orte

d. Th

e

phon

e se

rvic

e is

an

inte

ract

ive

voic

e sy

stem

reac

habl

e

by la

ndlin

e an

d ce

llula

r pho

nes,

oper

ated

by

a us

er’s

voic

e or

pho

ne k

eys.

A p

erso

naliz

ed su

bscr

iptio

n

serv

ice

will

pro

vide

ale

rts o

f maj

or in

cide

nts,

and

can

be c

usto

miz

ed to

pro

vide

ale

rts b

y re

gion

and

trav

el

corr

idor

.

3

Bas

ic se

rvic

e w

ill b

e av

aila

ble

in th

e N

ew Y

ork

City

met

ropo

litan

are

a by

fall

2008

. Sta

tew

ide

cove

rage

and

mor

e so

phis

ticat

ed se

rvic

es w

ill b

e ad

ded

by w

inte

r 200

8 an

d th

roug

hout

200

9. D

ynam

ic

info

rmat

ion

on tr

affi c

, tra

nsit

and

othe

r con

ditio

ns

will

be

prov

ided

; als

o, a

tran

sit t

rip

plan

ner s

pann

ing

mul

tiple

serv

ice

prov

ider

s with

info

rmat

ion

on

sche

dule

s, ro

utes

, far

es a

nd p

ark

and

ride

lots

;

carp

ool,

vanp

ool a

nd ri

desh

are

refe

rral

s; b

icyc

ling

info

rmat

ion

and

mor

e. Th

e tr

affi c

info

rmat

ion

will

incl

ude

cong

estio

n, in

cide

nts,

traffi

c c

amer

a

imag

es, t

rave

l spe

eds a

nd ti

mes

, wor

k zo

nes a

nd

spec

ial,

plan

ned

even

ts. Th

e sy

stem

will

pro

vide

a cr

itica

l sin

gle-

poin

t inf

orm

atio

n so

urce

dur

ing

tran

spor

tatio

n em

erge

ncie

s.

New

Yor

k St

ate’s

511

serv

ices

stri

ve to

hel

p

com

mut

ers,

trav

eler

s, to

uris

ts a

nd c

omm

erci

al

vehi

cle

oper

ator

s. W

e w

ant t

o he

lp tr

avel

ers m

ake

info

rmed

cho

ices

abo

ut th

eir t

rips

; to

incr

ease

cust

omer

satis

fact

ion,

and

to im

prov

e m

obili

ty,

relia

bilit

y an

d sa

fety

whi

le re

duci

ng tr

ansp

orta

tion’s

impa

ct o

n th

e en

viro

nmen

t.

511

New

Yor

k is

gro

undb

reak

ing

beca

use

of it

s

exte

nsiv

e tr

ansp

orta

tion

info

rmat

ion

for N

ew Y

ork

Stat

e an

d ot

her s

tate

s tha

t are

par

t of t

he N

ew Y

ork

Cir

y re

gion

. Eve

ryth

ing

is in

one

eas

y-to

-use

por

tal.

Th e

511

serv

ice

elim

inat

es h

avin

g to

kee

p m

any

indi

vidu

al p

hone

num

bers

and

Web

site

s.

Th e

511

serv

ice

is p

ossi

ble

thro

ugh

a tr

ue re

gion

al

eff o

rt in

volv

ing

New

Yor

k’s tr

ansp

orta

tion

agen

cies

, par

tner

s and

nei

ghbo

ring

stat

es p

rovi

ding

info

rmat

ion

to th

e sy

stem

. 511

New

Yor

k w

as

deve

lope

d th

roug

h th

e le

ader

ship

of t

he N

ew Y

ork

Stat

e D

epar

tmen

t of T

rans

port

atio

n.

511 B

randin

g U

mbrella

Th e

511

logo

, a fe

dera

lly re

gist

ered

trad

emar

k

owne

d by

the

Am

eric

an A

ssoc

iatio

n of

Hig

hway

and

Tra

nspo

rtai

on O

ffi ci

als (

AA

SHT

O),

sym

boliz

es

the

qual

ity a

nd c

onsi

sten

cy o

f the

nat

ion’s

511

trav

el

info

rmat

ion

tech

nolo

gy, s

ervi

ces a

nd p

rodu

cts.

Use

of t

he lo

go is

man

dato

ry in

con

junc

tion

with

511N

Y a

nd is

enc

oura

ged

by A

ASH

TO

and

the

4

natio

nal 5

11 M

arke

ting

and

Out

reac

h C

omm

ittee

.

Wid

espr

ead

use

of th

e lo

go, a

cros

s jur

isdi

ctio

nal

boun

dari

es a

nd th

roug

hout

the

natio

n, e

nabl

es

trav

eler

s to

quic

kly

iden

tify

the

com

mon

aliti

es

asso

ciat

ed w

ith th

e se

rvic

e. It

als

o ex

tend

s the

reac

h

and

enha

nces

the

resu

lts o

f the

mar

ketin

g an

d

prom

otio

nal e

ff ort

s by

indi

vidu

al d

eplo

yers

.

5

The L

ogo

Th e

logo

is c

ompr

ised

of t

wo

elem

ents

. Th e

se

elem

ents

shou

ld n

ever

be

used

sepa

rate

ly.

1. N

umbe

rs (5

11)

2. D

oubl

e, da

shed

gra

dien

t lin

es

(Th e

se li

nes e

voke

tran

spor

tatio

n an

d tr

ansi

t.)

With

Tag

line

Th e

511

logo

may

be

used

in co

njun

ctio

n w

ith a

tagl

ine,

cust

omiz

ed to

des

crib

e th

e se

rvic

es p

rovi

ded

by th

e de

ploy

er’s

511

syst

em. Th

e ta

glin

e m

ust r

ead

Tra

ffi c,

Tra

vel a

nd T

rans

it In

fo a

nd b

e de

sign

ed in

Fran

klin

Got

hic

Dem

i Ita

lic ty

pefa

ce. Th

e ta

glin

e

shou

ld b

e ce

nter

ed b

elow

the

logo

.

Tag

line

and

UR

L Th

e 51

1 lo

go m

ay b

e us

ed in

con

junc

tion

with

a

tagl

ine

and

the

url.

Th e

url i

s in

Kab

el B

ook

BT

type

face

, PM

S 32

5. Th

e u

rl sh

ould

be

cent

ered

belo

w th

e ta

glin

e w

ith a

low

er c

ase

heig

ht e

quiv

alen

t

to th

e ta

glin

e lo

wer

cas

e he

ight

. Th e

rule

can

be

1 pt

.

solid

PM

S 32

5 or

dot

ted

with

a w

eigh

t of 3

pt.

with

a 10

pt.

gap

and

.3 p

t. da

sh. Th

is s

houl

d be

cen

tere

d

betw

een

the

two

lines

and

just

ifi ed

left

and

righ

t to

text

abo

ve.

6

www.511ny.org

Traf

fic, T

rave

l and

Tra

nsit

Info

Traf

fic, T

rave

l and

Tra

nsit

Info

Cle

ar S

pace

Th

e 51

1 lo

go sh

ould

not

touc

h an

othe

r log

o or

desi

gn e

lem

ent o

r occ

upy

the

sam

e sp

ace.

As a

gene

ral g

uide

, a m

inim

um a

mou

nt o

f cle

ar sp

ace

shou

ld su

rrou

nd th

e lo

go, w

hich

is e

qual

to

appr

oxim

atel

y on

e-ha

lf th

e he

ight

of t

he n

umbe

r “5”

in “5

11,”

rega

rdle

ss o

f the

phy

sica

l siz

e of

the

imag

e

whe

n re

prod

uced

.

Co-

Bra

ndin

gTh

e 51

1 lo

go m

ay b

e us

ed in

con

junc

tion

with

oth

er

logo

s as l

ong

as a

dequ

ate

clea

r spa

ce is

mai

ntai

ned

betw

een

them

. Th e

follo

win

g ar

e so

me

desi

gn

“rul

es o

f thu

mb”

or t

ips t

o co

nsid

er w

ith d

evel

opin

g

prom

otio

nal m

ater

ials

usi

ng m

ultip

le lo

gos.

A p

aren

t or d

omin

ant l

ogo

is n

orm

ally

larg

er in

size

than

the

subo

rdin

ate

logo

. For

inst

ance

, a

tran

spor

tatio

n de

part

men

t’s lo

go w

ould

be

larg

er

than

a p

rogr

am o

r offi

ce lo

go. (

Dep

endi

ng o

n w

hat

othe

r log

os a

re b

eing

use

d, th

e 51

1 lo

go m

ay o

r may

not b

e th

e pa

rent

logo

. It a

lso

may

be

cons

ider

ed a

n

equa

lly w

eigh

ted

logo

. Th i

s mus

t be

dete

rmin

ed o

n a

case

-by-

case

bas

is.)

Co-

Bra

ndin

g

Co-

Bra

ndin

g

Co-

Bra

ndin

g

Co-

Bra

ndin

g

7

Col

or P

alet

te

Col

or is

an

impo

rtan

t ele

men

t in

esta

blis

hing

the

bran

d id

entit

y. C

onsi

sten

t col

or u

sage

acr

oss a

ll

med

ia is

inte

gral

to th

e in

tegr

ity o

f the

511

bra

nd.

Bel

ow a

re a

ppro

ved

colo

r for

mul

a va

riat

ions

for

seve

ral p

rint

and

dig

ital f

orm

ats.

No

othe

r col

or

spec

ifi ca

tions

shou

ld b

e us

ed.

Th e

logo

may

be

prin

ted

or d

ispl

ayed

in b

lue,

gray

scal

e or

neg

ativ

e/re

vers

e. Fo

r all

full-

colo

r

appl

icat

ions

, one

of t

he b

lue-

colo

red

vers

ions

of

the

logo

shou

ld b

e us

ed. I

n si

tuat

ions

whe

re c

olor

is li

mite

d, u

se th

e bl

ack-

and-

whi

te a

nd g

rays

cale

vers

ion

of th

e lo

go.

Pant

one:

Pa

nton

e is

a p

rofe

ssio

nal c

olor

mat

chin

g sy

stem

deve

lope

d to

ens

ure

bett

er st

anda

rds o

f col

or

repr

oduc

tion.

Th i

s tab

le p

rovi

des t

he e

quiv

alen

t

colo

r mat

ch.

CM

YK

: Th

e C

MY

K c

olor

syst

em is

use

d fo

r fou

r-co

lor

proc

ess p

rint

ing.

Th e

C, M

, Y, a

nd K

are

the

perc

ent

valu

es fo

r the

cya

n, m

agen

ta, y

ello

w, a

nd b

lack

val

ues

of th

e co

lor.

PM

S 29

3 - B

lue

C: 9

4M

: 59

Y: 3

K: 0

8

Traf

fic, T

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Tra

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Info

Traf

fic, T

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Tra

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Info

Traf

fic, T

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Tra

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Info

R: 0

G: 8

1B

186

#005

1BA

RG

B:

RG

B w

as th

e fi r

st sy

stem

dev

ised

to sp

ecify

Web

colo

rs a

nd is

uni

vers

ally

reco

gniz

ed b

y W

eb b

row

sers

as a

mea

ns to

spec

ify c

olor

s. Th

e te

rm R

GB

mea

ns

Red

, Gre

en a

nd B

lue.

HE

X-h

exad

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al c

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cod

e:

Whe

n yo

u’re

add

ing

a co

lor t

o yo

ur W

eb p

age

with

HT

ML

, som

etim

es y

ou c

an ju

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the

nam

e of

the

colo

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ut m

ore

ofte

n th

an n

ot, y

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nee

d to

use

wha

t’s c

alle

d th

e he

x co

de, w

hich

is so

met

hing

that

the

brow

ser w

ill b

e ab

le to

und

erst

and.

9

Traf

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Info

State o

f N

ew

York

Departm

en

t o

f T

ran

sportatio

n

Alban

y, N

.Y.

12

23

2

ww

w.n

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t.gov

Astrid

C. G

lyn

n

D

avid

A. P

aterson

Com

mis

sio

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G

overn

or

Usage S

amples

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Info

50 W

olf R

oad

Alb

any,

New

Yor

k 12

234

Mr.

Smith

NY

S T

rans

it60

Rou

nd R

oad

New

Yor

k, N

ew Y

ork

1223

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10

Traf

fic, T

rave

l and

Tra

nsit

Info

Susa

n P.

O’C

onno

rD

irect

or o

f Mar

ketin

g

Phon

e (51

8) 4

57-2

345

Fax

(518

) 457

-419

0

soconnor

@do

t.sta

te.n

y.us

Stat

ione

ry

Th e

logo

may

be

used

on

stat

ione

ry. W

hen

plac

ed o

n le

tter

head

s with

seal

s, bo

ttom

alig

n

511

tag

line

with

long

est l

ine

of se

al c

opy.

Mr.

Smith

NY

S T

rans

it60

Rou

nd R

oad

New

Yor

k, N

ew Y

ork

1223

4

Depar

tmen

t of Trans

portat

ion

Stat

e of

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kOffi

ce o

f Ext

erna

l Rela

tions

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olf R

oad,

Alb

any

1223

2

11

The t

heme l

ine

Th e

them

e lin

e is

com

pris

ed o

f tw

o el

emen

ts.

1. 5

11N

Y It

mus

t be

desi

gned

in F

utur

a E

xtra

Bla

ck.

2. G

et C

onne

cted

To

Go.

It m

ust b

e de

sign

ed in

Futu

ra L

ight

alte

rnat

ing

with

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ura

Med

ium

.

With

tag

line

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tag

line

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w m

ay b

e us

ed in

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njun

ctio

n w

ith th

e th

eme

line.

New

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ate’s

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cial

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ffi c

and

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vel I

nfo

Sour

ce

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low

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unct

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with

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tag

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ee se

rvic

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artm

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nspo

rtat

ion

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ust b

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d BT

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GETCONNECTEDTO

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Y

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epartment o

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them

e lin

e m

ay a

ppea

r as t

he p

rim

ary

desi

gn e

lem

ent.

In si

tuat

ions

whe

re c

olor

is li

mite

d,

use

the

sloga

n in

bla

ck-a

nd-w

hite

or g

rays

cale

.

Whi

te o

r bla

ck d

rop

shad

ows a

re p

erm

itted

to se

t

back

grou

nd c

olor

apa

rt fr

om th

e th

eme

line.

Pant

one:

Pa

nton

e is

a p

rofe

ssio

nal c

olor

mat

chin

g sy

stem

deve

lope

d to

ens

ure

bett

er st

anda

rds o

f col

or

repr

oduc

tion.

Th i

s tab

le p

rovi

des t

he e

quiv

alen

t

colo

r mat

ch.

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511N

YN

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RAFFIC

AN

D T

RAVEL IN

FO

SO

UR

CE

a f

ree s

ervic

e o

f t

he n

ew

york s

tate d

epartment o

f t

ransportatio

n

PM

S 29

3 - B

lue

PM

S 32

5-G

reen

PM

S 31

3 - B

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Gre

enP

MS

397

- Yel

low

12

www.511ny.org

Traf

fic, T

rave

l and

Tra

nsit

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New

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Dep

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Mar

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50 W

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New

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232

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