FOLK ROCKTARGET AUDIENCE RESEARCH

60%

27%

13%

What would you prefer to be the key element in a folk/folk rock video?

Performance Narrative Concept

8%

25%

21%

29%

17%

Where do you find out about new folk artists/bands?

Billboards Magazines TVRadio Friends/Family Festivals

100%

Where do you go to watch folk music videos?

MTV YouTube GoogleVideo Other

27%

53%

20%

How common is seeing the band perform in a folk video?

1 Always 2 Usually 3 Sometimes 4 Rarely 5 Never

33%

67%

What do you usually see on folk artists album covers? Details: Nature, animals, the artist/band

Art Photograph Both Other

OPEN QUESTION ANSWERS HAVE BEEN TRANSCRIBED IN THE FOLLOWING SLIDES

What words spring to mind when you think of folk videos?

Slow music, slow calm music, love, emotions, beards and tartan shirts, vests, the artist and nature, guitars, men with beards, performance, Irish campsite things, the instruments, very calm, focused, unique, guitar, nature, political, motivating, middle aged men, guitar playing and similar fashion sense to indie

What locations do you usually see artists perform in a folk video?

Big parks, forest, park, quiet location, theatre hall, fields, room, stage, chair, somewhere natural or on stage, empty rooms, on stage, dark spaces, usually very focused on the artist and the guitar, sometimes livelier – She & Him have very upbeat, colourful videos, on stage, or in ‘nature’ e.g. fields etc, outdoors, fields or suburb areas

What is your favourite part about album covers?

Songs list, photos, designs, contents so you can find your favourite song, the picture, colours, interesting pictures, unusual, the art, the artwork, pictures, pretty designs, usually quite vintage, old-looking, seeing who the band is and which album, the art involved, the title, artwork and lyrics