t6 linkedin
TRANSCRIPT
COMM 202 TUTORIAL 6
T08 – Wed 1 pm T09 – Wed 2 pm
AGENDA Course Timeline
TA Feedback LinkedIn Workshop
Networking Crash Course Action Items
COURSE TIMELINE
Week 8 Week 9 Week 10
• Create LinkedIn Profile
• Networking 101
• Cover Letter & Resume Nov. 1
• Networking Event in CPA Hall 6-8 pm
• Networking Reflection due on Nov. 7 & Nov. 11
• Informational Interview
Mark it in your calendars, folks!
TA FEEDBACK Start Making assignments more clear Posting lecture slides ASAP Telling stories, showing more examples Class icebreakers Involvement opportunities Giving more feedback Stop Not fixing the course blog Talking so fast Continue Music + positive vibes Keepin’ things educational Weekly emails
LINKEDIN VS. WRITTEN DOCUMENTS Tailored to your personal brand Social and conversational More flexibility and creativity
Formal Company-specific Very direct ask and intention
LinkedIn Written Documents
ELEMENTS OF A LINKEDIN PROFILE
Professional Headshot
Attention-Grabbing Headline
Complete Experiences
Connections, Contact Info, Customized URL
Interesting summary showcasing personality!
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2
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5
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5
ALL-STAR STATUS
1. PROFESSIONAL HEADSHOT Reasonably close up– shoulders up Professional background Smiling and looks like you!
2. CATCHY HEADLINE This is your personal brand - your hook! Short + sweet (max. 120 characters) About what you do and/or who you are!
3. PROFESSIONAL EXPERIENCE
Include all roles in reverse chronological order
Use Accomplishment Statements
Show examples of your work i.e. videos, awards, presentations
Be concise – get to the point!
4. CONNECTIONSRecommendations > Endorsements
5. SUMMARYShowcase
personality + brand
Think cover email… make it conversational
Leverage your hook – grab
their attention!
Background = Skills +
Accomplishments
Short, easy to read sentences
Expand on your headline
5. SUMMARY – WHAT TO WRITE ABOUT
Education
Additional portfolio links or platforms
What you’re about: personal
work style + character traits
Finish with call to action:
Invitation to connect +
contact info
Aspirations
Awesome facts about yourself
or accomplishmen
ts
5. SUMMARY - EXAMPLES
5. SUMMARY - EXAMPLES
CREATE YOUR COMMUNITYCompanie
s
Influencers
Groups
Follow companies you want to stay up to date with and/or apply for.
Follow your idols! You will be aligning your identity with their brand.
Follow industries or groups that align with your interest areas.
CONNECTING ON LINKEDIN Adding a contact1. Send request AFTER meeting them
in person2. Personalize your contact request 3. Be brief and memorable
Too generic
Too casual
Personal and
professional
REACHING OUT ON LINKEDIN“If possible, can you connect me with anyone in San Francisco that you know is hiring and you would think is a good fit for me? I've attached my resume for reference.”
Hi Jan , My name i s John Doe , I ’m a UBC Sauder BCom c lass o f 2016 spec ia l i z ing in market ing. I ’m reaching out to you today because I recent ly spoke wi th Mar ja Harmer f rom the BCC who to ld me you ’ve k ind ly agreed to he lp out when s tudents have ques t ions about careers in San Franc isco. I ’m graduat ing in December and wou ld l i ke to work in product management . I saw on L inked In that you were a c lassmate o f Joanne Doe who I understand current l y works at Sa les force . I ’m very i nterested in learn ing more about Sa les fo rce . Would i t be poss ib le to make an in t roduct ion to Joanne? I know you ’ re busy so you cou ld jus t fo rward the message at the bot tom of th i s emai l – my resume i s at tached: Thank you ve ry much!John Doe
Hi Joanne , My name i s John Doe , I ’m a UBC Sauder BCom c lass o f 2016 spec ia l i z i ng in marke t ing. I ’ l l be graduat ing in December and am current l y l ook ing for ent ry l eve l p roduct management pos i t ions i n San Franc isco. I understand that you a re a sen ior product manager at Sa les force – a company I ’m very in teres ted in – and that the re are current ly a var ie ty o f ent ry- l eve l p roduct management job openings pos ted on the Sa les force careers page . For example , I ’m rea l l y cur ious about th i s pos i t i on : [L INK] I ’d love to learn more about these ro les and see i f I ’d be a good fit – I ’m cer ta in ly very interested! Wou ld you mind in t roduc ing me to the h i r ing manager? I have at tached my resume for re ference . Thank you very much for your cons iderat ion.John Doe
TRICKS + TIPS Turn off notifications when making small changes Don’t mark a connection as “I DON’T KNOW” You don’t need Premium: do a secret search instead!
NETWORKING EVENT
RESEARCHING CONTACTS1. Check out the delegate info on the course blog2. Skim the LinkedIn profiles of delegates you’d like to speak to
Note any interesting topics Hone in on similar experiences or shared groups Think about questions to ask
3. During the event, be interested without being creepy!
NETWORKING REFLECTION1. Your goals in attending the event What is your purpose in going? What do you want to know about
Sauder? Define SMART goals beforehand – how will you define the success of
your evening?2. How did you prepare for the event? Research potential delegates What was it about these people that motivated you to talk to them?3. A brief summary of who you spoke with and what you learned in the conversations4. A reflection on the lessons you have learned about the networking process5. Next steps you will take to continue building a relationship with your new contact
DRESS CODEFor people who identify as women…
Bottoms Dress pants Khaki pants Dark denim Skirts
Top Blouse Collared
shirt Dressy
tank with cardigan
Shoes Flats Low
heels
Dress in what you’re most comfortable in!
DRESS CODEFor people who identify as men…
Bottoms Dress pants Khaki pants Dark denim
Top Collared
shirt Jacket if
you like Tie if you
like
Shoes Dress
shoes Loafers
Dress in what you’re most comfortable in!
CONVERSATION STARTERSTalk about
food
Compliment them
Smile and be nice
“Lurking around the food station is a really good trick. People will ask you what things are, and you can offer advice on what’s tasty.”
“People love talking about themselves and people love compliments. Be genuine though!”
“Just stand on your own and soak in the environment and smile at people. You will be a beacon of light for the other people who don’t know who to talk to.”
Open up the
“circle”
“You might be getting bored with the first 2 people so make sure you make room for other people to join the circle party!”
ENDING A CONVERSATIONThank them for their time
Ask to connect after the event
Be polite and gracious
Leave with a handshake
RESUME + CL SUBMISSIONS You will be submitting your documents TWICE: Once on Turnitin.com for marking – 2 pm Tuesday November 1st Secondly to COOL for the Employment Interview assignment – 11:59 pm Tuesday November 1st
Just do it at the same time so you don’t forget…Full instructions on how to submit to COOL are on the course blog under ”Assignments” “Resume and Cover Letter”
ACTION ITEMS Resume and Cover Letter due on Tuesday November 1st @ 2 pm on Turnitin and 11:59 pm on COOL Networking Event on November 3rd, 2016 6 – 8 pm Office HoursNext week: Tutorial!