t3 press kit_fall 2014_v2

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A NEW SPIN ON INNOVATION

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Page 1: T3 Press Kit_Fall 2014_v2

A NEW SPIN ON INNOVATION

Page 2: T3 Press Kit_Fall 2014_v2

REVOLUTIONIZINGTHE ROUTINE

GO BEHIND THE SCENES TO LEARN MORE Our interactive brand timeline brings to life the history of

T3 innovation with a sneak peek of what’s still to come:

T3 is the first to incorporate gyroscopic technology into a curling iron, making hair styling faster and easier than ever before.

T3 Founder, Kent Yu, watches his girlfriend getting ready for work and has the idea to develop a dryer that performs at the same level as her other prestige beauty products.

Kent introduces the original T3 Featherweight, the first luxury hair dryer and the first dryer infused with the gemstone Tourmaline.

A-list stylists like Orlando Pita try, love and endorse the Featherweight, and their celebrity clientele soon follow.

T3 creates digital SinglePass™ heating technology, marking a paradigm shift for the flat iron

and styling iron categories.

T3 reinvents the dryer that started it all with the launch of the Featherweight 2 & Featherweight Luxe 2i, featuring advanced airflow technology with proven health and beauty benefits.

CURLING IRON REVOLUTION

JANUARY 2003

SEPTEMBER 2014

FEBRUARY 2004

SEPTEMBER 2012

MARCH 2004

AUGUST 2009

INSPIRED INNOVATION

STYLING IRONS GET SMARTER

BLOWOUT WITH BENEFITS

TEN YEARS & COUNTING

T3Micro.com/BehindtheBrand

LAUNCH OF THE FEATHERWEIGHT

THE “IT” TOOL

T3 wins the first of many beauty awards, and quickly becomes the

industry’s most awarded tool brand.

JANUARY 2006

AWARDS & ACCOLADES

MAKINGMORE WAVES

Whirl TRIO & Twirl 360

T3 introduces the most technologically advanced styling tools to date. With science borrowed from NASA, precision design inspired by a camera lens, and our award-winning SinglePass digital heating technology, the new Whirl Trio & Twirl 360 make it easier than ever before to style flawless waves and curls, no matter what your skill level or hair type.

Page 3: T3 Press Kit_Fall 2014_v2

Stay connected at T3Micro.com/WhirlTrioShare your looks #WHIRLTRIO

INTERCHANGEABLE WAND DESIGN Create endless styles from defined curls to beachy waves to full bodied waves

TOURMALINE + CERAMIC + IONIC Advanced T3 technology for flawless, shiny, long-lasting waves & curls—fast.

PRECISION LOCKING MECHANISM Camera lens-inspired interlock system for easy, secure barrel change

HEAT RESISTANT GLOVE Highest quality meta-aramid fiber for effortless styling from roots to ends

THREE BARRELS. ENDLESS STYLING POSSIBILITIES.

Whirl TRIO

Page 4: T3 Press Kit_Fall 2014_v2

Stay connected at T3Micro.com/WhirlTrioShare your looks #WHIRLTRIO

T3 TOURMALINE®

When heated, the T3 Tourmaline® barrel emits negative ions and far infrared energy.

IDEAL FOR:

Uniform Spiral Curls

Mermaid Waves

Defined Waves & Curls

DIGITAL SINGLEPASS™ TECHNOLOGY

Our proprietary heating technology maintains consistent temperature across the entire barrel for fast, flawless styling from roots to ends.

PRECISION INTERLOCK SYSTEM

Camera lens-inspired locking system makes changing barrels fast, easy and secure.

HIGH HEAT RESISTANT GLOVE

Protective styling glove made of the same high quality meta-aramid fiber used in fire fighter suits.

TECHNOLOGY 1” STRAIGHT BARREL

Whirl TRIOWhirl TRIO

IONIC

Negative ions help cancel static and seal the cuticle, locking in healthy moisture, enhancing shine and ensuring long-lasting style.

CERAMIC

Ceramic helps evenly heat the entire barrel and emits far infrared energy which heats hair from the inside out.

Page 5: T3 Press Kit_Fall 2014_v2

1.5” STRAIGHT BARREL

TAPERED BARREL

Whirl TRIO Whirl TRIO

IDEAL FOR:

Beachy Waves

Textured Waves & Curls

Loose, Tousled Curls

Natural-looking Waves

IDEAL FOR:

Red Carpet Glamour Waves

Full-bodied Waves

Volume with Bend

Flipped Ends

Page 6: T3 Press Kit_Fall 2014_v2

MOTION-SENSING GYROSCOPIC TECHNOLOGY The same science used in spacecraft exploration that detects wrist movement

1.25” TOURMALINE CERAMIC BARREL Ionic technology + far infrared energy creates perfect shiny waves and curls, every time

2 SPEED SETTINGS For beginner or expert users

MID-LENGTH CLAMP Styles all hair lengths, even layers, with ease

RELEASECLAMP YOU TURN, IT SPINS

THE FIRST MOTION-SENSING AUTO-ROTATING CURLING IRON

Twirl 360

Page 7: T3 Press Kit_Fall 2014_v2

The Twirl 360 is the first curling iron powered by gyroscopic technology to make styling your hair faster and easier than ever before. Used aboard aircrafts and in space exploration, a gyroscope, quite simply, takes its cue from a small amount of motion to make objects rotate in a certain direction. When incorporated into a curling iron, this technology transforms the tool into an extension of your hand so that the barrel rotates with a simple turn of your wrist.

MID-LENGTH CLAMP

Styles all hair lengths, even layers, with ease

WIDE, CURVED GRIP

Makes it easy to locate and comfortable to

grip from any direction

DIGITAL SINGLEPASS™ TECHNOLOGY Constantly measures and adjusts the temperature across the entire barrel for even, consistent heat

TOURMALINE + CERAMIC BARREL

Creates a shiny and smooth finish that lasts

TECHNOLOGYTwirl 360

GYROSCOPIC TECHNOLOGY Automatically rotates the barrel in the same direction you turn your wrist

GO BUTTON

Press and rotate your wrist to activate the gyroscopic technology

2 SPEED SETTINGS For beginner or expert users

5 HEAT SETTINGS UP TO 410ºF Allows you to set the perfect temperature for your hair type

Page 8: T3 Press Kit_Fall 2014_v2

SMALL YET MIGHTY

Featherweight COMPACT

ULTRA COMPACT & LIGHTWEIGHT Folding handle for storage in even the smallest places plus an ultra-light body

T3 TOURMALINE® + SOFTAIRE™ The same advanced ionic airflow technology used in our full-sized dryers

FULL PERFORMANCE FEATURES 2 Speed/Heat Settings + Cool Shot

DUAL VOLTAGE For the perfect blowout while traveling abroad

NEXT GENDRYING

REDUCING FRIZZ

INCREASING BODY

INCREASING SHINE

Featherweight Dryers

INCREASING COMB-ABILITY

INCREASING STYLE RETENTION

T3 Featherweight Dryers—from full size to ultra-compact—are the result of years of research and development by a team of engineering and design specialists. We know that healthy hair is beautiful hair, and that drying hair quickly seals in moisture and delivers long-lasting shine. The secret? Our gentle, ion-enriched, high volume airflow technology that we call T3 SoftAire™. T3 Featherweight Dryers are clinically proven to be healthier than air drying and improve the five properties of healthy hair:

Page 9: T3 Press Kit_Fall 2014_v2

T3 ION GENERATORMaximizes the amount of ions in airflow for faster, healthier results

Featherweight LUXE 2i

Featherweight 2

AWARD WINNING DRYER TECHNOLOGY Voted best by beauty editors, industry insiders and everyday women alike

T3 TOURMALINE® SOFTAIRE™ Fast, healthy drying for even the most demanding hair types

TOURMALINE CERAMIC BRUSH Included 2.5" ionic + ceramic barrel brush for enhanced body and shine

FAST = HEALTHY = BEAUTIFUL Fast drying helps hair retain moisture for healthy, shiny, frizz-free results

T3 TOURMALINE® SOFTAIRE™ POWER Advanced airflow technology dries large sections of hair in record time

LIGHTWEIGHT & QUIET For an effortless, luxurious drying experience

Page 10: T3 Press Kit_Fall 2014_v2

T3 TOURMALINE® Saturates airflow with negative ions and far infrared heat

TOURMALINE CONCENTRATOR

Directs airflow for more precise drying

ERGONOMIC HANDLE Angled to prevent wrist strain

COOL SHOT Locks in style

for a sleek finish that lasts

ULTRA QUIET, LONG LIFE MOTOR Highly durable, long-lasting motor

FEATURES & BENEFITS

9 FOOT CORD Professional length for ease of use

LIGHTWEIGHT Weight-balanced design for effortless drying

2 SPEEDS & 3 HEAT SETTINGS For styling all hair

types and textures

CERAMIC Emits far

infrared energy that heats hair from

the inside outIONIC Quickly seals the

cuticle, allowing hair to retain moisture

and ensuring long-lasting style

T3 SOFTAIRE™ Generates a large volume of gentle, ion-enriched air

for fast, healthy drying

Featherweight 2 & Featherweight LUXE 2i

ADVANCED DC MOTOR Our powerful motor is fast, yet quiet. It’s specially tuned to spa-worthy decibels for a luxurious drying experience.

SOFTAIRE OSCILLATOR

Our unique fan design draws air into the chamber and spins it into a soft airstream that is gentle on

your hair.

TOURMALINE HEATING COIL T3 Tourmaline works at the heat source, saturating the airstream with negative ions and infrared heat to de-frizz hair and enhance shine.

T3 TOURMALINE® SOFTAIRE™ Other dryers use a high velocity airflow and high heat to dry hair, which damages the cuticle and causes split ends, frizz and flyaways. T3 Featherweight Dryers work differently. A specially-engineered fan generates a large volume of gentle, ion-enriched air that exits the dryer in a wide cone shape to dry large sections of hair—fast. Negative ions in the airflow cancel static and seal the cuticle, which helps hair retain moisture, reduces frizz and enhances shine.

Featherweight Dryers

EVEN HEAT, WIDE COVERAGE The ion-enriched airstream evaporates water from the surface of your hair to dry quickly and evenly while delivering a polished finish.

Page 11: T3 Press Kit_Fall 2014_v2

FLAT OUT FABULOUS

Singlepass Irons

T3 SinglePass Irons take the conventional flat iron into the realm of artificial intelligence. A microchip brain inside works in seconds to heat up the iron, and ensure that the selected temperature is maintained across the plates the entire time you are styling. These precision tools were developed for professionals who need high speed, high performance results on the runway, on set and in the salon, for flawlessly smooth hair with a healthy, shiny, long-lasting finish.

Page 12: T3 Press Kit_Fall 2014_v2

STYLING IRONS WITH A BRAIN

SinglePass Irons

SinglePass X50% MORE POWER & WIDER PLATES To straighten Long, Thick or Coarse hair—fast

TOURMALINE + CERAMIC + IONIC Delivers a long-lasting, frizz-free, shiny finish

ADVANCED DIGITAL HEATING SYSTEM Styles sleek, straight looks in one pass

INTUITIVE AUDIO/VISUAL INTERFACE Remembers your optimal heat setting

Page 13: T3 Press Kit_Fall 2014_v2

TOTAL STYLING VERSATILITY Styles sleek straight looks, flips and curls in one quick pass

ADJUSTABLE TEMPERATURE UP TO 450°F Professional grade iron for styling all hair types and textures

FULL STYLING CAPABILITY Full performance iron that fits in any bag for styling on-the-go

AUTO WORLD VOLTAGE & HEAT RESISTANT CAP For flawless hair anytime, anywhere

SinglePass

SinglePass COMPACT

SinglePass Irons

Page 14: T3 Press Kit_Fall 2014_v2

TEMP

TIME

HEAT UP 1ST PASS 2ND PASS

Other irons test their plate temperatures in Intervals causing heat fluctuation, hot spots and damage due to over-styling

A microchip brain inside T3 SinglePass Irons constantly measures and adjusts the temperature of the plates for accurate, consistent heat the entire time you are styling

T3 irons straighten and style hair in one smooth glide with no hot spots and no damage, for a flawless finish that lasts

T3 SINGLEPASS IRONS

OVERHEAT

UNDERHEAT

T3 SINGLEPASS™ TECHNOLOGY T3 SinglePass Irons introduce new performance levels that are unprecentented. Not only are they lightning-fast, but they deliver results that look more alive—shinier, smoother, well conditioned and longer-lasting than previously possible. These "styling irons with a brain" are smart, and incorporate cutting edge T3 digital heating technology for flawless, healthy, high-gloss hair in one pass.

SinglePass Irons

T3 SINGLEPASS IRONSOTHER IRONS

T3 commissioned a nationwide survey to tap into the strong emotional connection women have with their “demanding” hair (Curly, Course, Long, Thick). There are times when women with hard-to-manage hair embrace their natural style, and others when they feel their hair dictates their lives. The T3 “My Hair Rules” Survey provides relevant data about women’s relationship with their hair—how long they spend styling it, what tools they use, and how their hair makes them feel in its natural state and when straightened.

T3 “MY HAIR RULES” SURVEY

57%feel like the center of attention/life of the party when their hair is styled in its natural state

68%have curly, kinky or wavy hair

75% have to set aside time when straightening their hair at home

78% would straighten their hair regularly if it took less time

72% are likely to straighten their hair for a special event

30%say that the weather forecast influences their hair styling decisions

75% feel more beautiful and more confident when their hair is straightened

OF THE 1,300 WOMEN SURVEYED:

SinglePass X

Additional survey results available, including by region.

Page 15: T3 Press Kit_Fall 2014_v2

TECHNOLOGY REINVENTED

Voluminous HOT ROLLERS

T3 TOURMALINE® TECHNOLOGY Ionic energy and far infrared heat delivers shiny, high-volume waves that last

HIGH POWER CERAMIC PTC HEATER Heats up in 3 minutes and styles in 15

RADIATOR CORE High grade aluminum retains and transfers heat evenly across each roller

VELVET FLOCKING Grips hair and imparts a smooth, shiny finish

THE CURL BAR

SinglePass Styling Tools

Loved by runway and red carpet stylists for their ability to create flawless hair fast, T3 SinglePass Styling Tools deliver perfect waves and curls every time—from defined spiral curls to natural beachy waves to high volume waves. Our proprietary digital SinglePass heating technology ensures a consistent, optimal temperature while styling, even when heating a large barrel. The result? Gorgeous, glamorously shiny waves and curls that outlast the after party.

Page 16: T3 Press Kit_Fall 2014_v2

UNIQUE HOLLOW 1.75” BARREL creates big, loose, polished waves

TOURMALINE + CERAMIC + IONIC delivers a long-lasting, shiny finish

ENHANCED HEATING TECHNOLOGY developed specifically for large barrel irons

STYLES A PERFECT WAVY BLOWOUT even on second day hair

RING OF CERAMIC HEATERS

Maintains a consistent temperature over the entire

barrel for even styling

TOURMALINE + CERAMIC INFUSED BARREL

Seals the cuticle and eliminates static for a

healthy, shiny finish

HIGH TEMPERATURE SHIELD Directs uniform heat to the barrel surface for professional results every time

T3 SINGLEPASS™ RADIAL TECHNOLOGY:Regular large barrel curling irons use a single, central heat plate that is ineffective at heating the entire barrel, resulting in temperature fluctuation, waves that don't last and damaged hair due to over-styling. The BodyWaver features a ring of ceramic heaters on the outside of the barrel that deliver consistent heat for fast, healthy, long-lasting results. BLOWOUT

WITHOUT THE BLOWDRYER

BodyWaver

Page 17: T3 Press Kit_Fall 2014_v2

TAPERED TOURMALINE + CERAMIC BARREL Creates natural-looking beachy waves that shine

LCD DISPLAY & ADJUSTABLE HEAT TO 450°F Intuitive interface makes styling fast and easy

COOL TIP, STAND & HEAT RESISTANT GLOVE For effortless styling from roots to ends

TOURMALINE + CERAMIC 1.25" BARREL Creates everything from perfect spiral curls to big, loose waves

THE CHOICE OF PROFESSIONALS Pro stylist essential tool for creating runway and red carpet looks

ADJUSTABLE TEMPERATURE UP TO 450°F Styles all hair types and textures

Whirl

Twirl

RED CARPET READYHAIR

SinglePass WHIRL & SinglePass TWIRL

Page 18: T3 Press Kit_Fall 2014_v2

PURE WATER FOR BEAUTIFUL HAIR & SKIN Did you know that chlorine is the real culprit behind dry, damaged hair and skin? Regular household water can contain half as much chlorine as a swimming pool.

Using a patented formula of Tourmaline, precious metals and minerals, T3 Source Shower Filters remove up to 95% of chlorine to:

Improve hair health and beauty

Enhance the vibrancy and retention of hair color

Make skin less dry and noticeably softer and smoother

BEAUTY BEGINS IN THE SHOWER

T3 Source

Page 19: T3 Press Kit_Fall 2014_v2

H2

O

+

CHLORINE

PURE WATER

PATENTED DESIGN

Both the T3 Source filter formulation and design have been awarded patents for their uniqueness.

PATENTED FILTRATION TECHNOLOGYThrough a filtration process called “Redox,” T3 Source Shower Filters transform

chlorine into harmless elements that are too large to be absorbed by hair and skin.

TOURMALINE Improves filtration

CALCIUM Helps with

chlorine removal

ZINC & COPPER Convert and

remove chlorine

NSF APPROVED

T3 Source is the only line of in-shower filters to be certified by the U.S. water supply auditor.

Up to 95% of chlorine

Hydrogen Sulfide (rotten egg smell)

Iron oxide (rust)

Dirt and sediment

REMOVES:

Stay connected at T3Micro.com/T3Source

Chlorine water shower

Pure water shower

CLINICALLY PROVEN HAIR BENEFITS

PROVEN SKIN BENEFITS

By removing chlorine from your shower water, your skin will be less dry, retain

more moisture and look healthier.

Reduction in Frizz

Increase in Body

Increase in Comb-ability

Increase in Shine

T3 Source

THE FIRST SHOWER FILTER WITH PROVEN

BEAUTY BENEFITS

Page 20: T3 Press Kit_Fall 2014_v2

SINGLEPASS COMPACT IRON

$79

SINGLEPASS X 1.5" WIDE IRON

$230

SINGLEPASS 1" STRAIGHTENING &

STYLING IRON $160

FUNCTION Straighten Straighten, flip, curl Straighten, flip, curl Straighten

PLATE WIDTH 1.5" 1" 0.8" 1"

T3 TOURMALINE® • • • •IONIC • • • •CERAMIC • • • •SINGLEPASS™ • • •HEAT SETTINGS 5 Heat Settings to 410°F Fully Adjustable to 450°F 410°F (fixed) Fully Adjustable to 410°F

AUTO WORLD VOLTAGE 100-240V 100-240V 100-240V

1 HOUR AUTO OFF • •SWIVEL CORD • • • •ACCESSORIES

• 2 Pro sectioning clips • Heat-resistant

cleaning mat

• Heat-resistant cleaning mat • Heat-resistant cap • Heat-resistant

cleaning mat

WHO IT’S FOR • Demanding hair (Long, Thick, Coarse)

• Normal hair demand• Looking for an iron

that does it all

• Travels often• Wants compact iron

for touch ups• Wants an iron that

goes anywhere

• Price conscious who wants T3 Tourmaline®

performance

LUMINOUS FLAT IRON

$99

Flat Iron Range

FEATHERWEIGHT COMPACT DRYER

$150

FEATHERWEIGHT LUXE 2i DRYER

$250

FEATHERWEIGHT 2 DRYER

$200

DRYING SPEED Fastest Faster Fast

T3 TOURMALINE® • • •T3 SOFTAIRE • • •ION GENERATOR •SETTINGS 2 Speeds/3 Heat 2 Speeds/3 Heat 2 Speeds/Heat

COOL SHOT • • •WEIGHT 18.5 oz 17.6 oz 13.9 oz

WATTAGE 1800 W 1800 W 1200 W

DUAL VOLTAGE 125/250 V

FOLDING HANDLE •WHO IT’S FOR • Demanding hair

(Long, Thick, Coarse)• Wants top-of-the-line

T3 experiencev

• Normal hair demand• Wants full T3 SoftAire™

experience

• Values lightweight• May be 2ND dryer to

a FW2 or Luxe 2i• May travel often or

has limited space

Dryer Range

Page 21: T3 Press Kit_Fall 2014_v2

BODYWAVER 1.75" STYLING IRON

$149

TWIRL 360 ROTATING 1.25" CURLING IRON

$230

WHIRL TRIO INTERCHANGEABLE

STYLING WAND $230

FUNCTION Curls & waves Defined curls to big, full-bodied waves Big waves, volume & flipped ends

PLATE/ROLLER WIDTH 1.25" 1" Straight, 1.25"-.75" Tapered

& 1.5" Straight 1.75"

T3 TOURMALINE® • • •IONIC • • •CERAMIC • • •SINGLEPASS™ • • •HEAT SETTINGS 5 Heat Settings to 410°F 5 Heat Settings to 410°F 5 Heat Settings to 410°F

AUTO WORLD VOLTAGE 100-240V

1 HOUR AUTO OFF • • •SWIVEL CORD • • •ACCESSORIES • Heat-resistant cleaning mat

• Heat-resistant glove • Heat-resistant tote

• Heat-resistant cleaning mat• Heat-resistant cleaning mat

WHO IT’S FOR • Challenged with traditional curling irons

• Wants uniform curls• Collar length or longer hair

• Wants the freedom to create infinite styles with just one tool• Chin length or longer hair

• Changes up their look often

• Wants blowout look without using dryer & round brush

• Needs to refresh 2ND day hair• Chin length or longer hair

VOLUMINOUS HOT ROLLERS $99

SINGLEPASS WHIRL STYLING WAND

$130

SINGLEPASS TWIRL 1.25" CURLING IRON

$99

FUNCTION Curls & waves Curls & waves Big waves, volume & flipped ends

PLATE/ROLLER WIDTH 1.25"-.75" 1.25" 1.75" & 1.5"

T3 TOURMALINE® • • •IONIC • • •CERAMIC • • •SINGLEPASS™ • •HEAT SETTINGS Fully Adjustable to 450°F Fully Adjustable to 450°F 250°F (fixed)

AUTO WORLD VOLTAGE 100-240V 100-240V 100-240V

1 HOUR AUTO OFF •SWIVEL CORD • • Detachable cord

ACCESSORIES • Heat-resistant glove • Heat-resistant mat • Heat-resistant mat

• Charging base• 8 Claw Clips

• Luxe Storage Tote

WHO IT’S FOR • Wants beachy waves• Challenged when using a curling

iron with a clamp• Chin length or longer hair

• Wants defined waves and curls• Prefers a traditional curling

iron with clamp• Collar length or longer hair

• Looking for high-volume, textured waves• Short on time

• Collar length or longer hair

Styling Tools Range

Page 22: T3 Press Kit_Fall 2014_v2

JENNIFER GEAR TARYN WESTERKAMPGear Communications39 Pleasant StreetStoneham, MA 02180Tel [email protected] [email protected] www.GearCommunications.com

DARYL THOMAS Business Development Manager T3 Micro, Inc. 228 Main Street, Suite 12 Venice, CA 90291 Tel 424.214.1677 [email protected] www.T3Micro.com

KAROLINA BAKALAROVA Vice President of Marketing T3 Micro, Inc. 228 Main Street, Suite 12 Venice, CA 90291 Tel 424.214.1685 [email protected] www.T3Micro.com

@T3Micro

FOLLOW US FOR MORE FABULOUSPRESS SALES & MARKETING

ANTI-GRAVITY BRUSHES $25 each2”, 2.5” and 3” Tourmaline + Ceramic barrel brushes that eliminate frizz and enhance shine.

VENT BRUSH $17Tourmaline + Ceramic infused vented body to speed up dry time and impart shine.

SOFTTOUCH 2 DIFFUSER $30Tourmaline-infused to fight frizz and define polished waves and curls on difficult-to-manage hair. Fits Featherweight 2 and Luxe 2i Dryers.

PADDLE BRUSH $25Detangle, smooth and shape hair with this versatile paddle brush.

T3 SOURCE SHOWERHEAD $130 8 luxurious spray settings and an included filter that lasts 6 months.

T3 SOURCE HAND-HELD $1508 luxurious spray settings, an extendable hose and included filter that lasts 3-4 months.

T3 SOURCE IN-LINE $70Fits any existing showerhead. Included filter replacement reminder and filter that lasts 4-5 months.

T3 SOURCE REPLACEMENT FILTERS $25-$30Easy-to-install replacement filters that last 3-6 months.

T3 Source Additionals