teamstarachieversteam.net/files/localleads.pdfshaklee distributors—and shaklee distributors...

TEAM

Ideas and concepts by Dale Calvert, Calvert Marketing Group,

www.dalecalvert.com

In the 1990’s Dale Calvert started a network marketing company out of his basement and did over $100 million dollars in sales in less than five years. How? Using a UNIFIED, DUPLICABLE SYSTEM. (From The Success Principle the Internet Has Stolen, Chapter 3). We have adapted this system.

Written by Wealth Master Team www.StarAchieversTeam.com

Meet our Core Team Members at

http://info1477.web.officelive.com/coreteam.aspx

http://www.dalecalvert.com/

http://www.wealthmasterteam.com/WhoIsDaleCalvert.pdf

http://www.starachieversteam.com/

http://info1477.web.officelive.com/coreteam.aspx

Local Leads Workbook

Star Achievers Team, LLC © Version 4, November 13, 2010. Not for sale, can be shared 2

Wealth Master Team and New Beginnings (as Star Achievers Team, LLC) retains all copyrights to this document. However, in the true and traditional Shaklee spirit, express permission is hereby granted to Shaklee Distributors—and Shaklee Distributors only—to make copies of this document for the purposes of their own training, the training of their uplines or downlines, or the mentoring of cross-line Shaklee distributors. Under no circumstances may this document, or any part(s) of this document be sold, or otherwise transferred in exchange for remuneration of any sort.

Copyright © 2008 New Beginnings. The copyright holder reserves all rights, with the exception of that mentioned in the preceding paragraph.

Rather than indicating every occurrence of a trademarked name or copyrighted information as such, this workbook uses the names or information only in an editorial fashion and to the benefit of the trademark owner or copyrighted material with no intention of infringement of the trademark or the copyright. The information contained in the workbooks or other documents is not for sale for profit, but can be shared.

WMT Revision Levels

Revision levels take the general form major.minor.supplement, where each of the three components consists of numeric digits such as, for example, 4.12.5. As the document is revised and reissued, these numeric components are incremented in such a manner as to indicate the significance of the changes to the document as compared to the previous revision.

A major revision will increment the first component, which indicates a significant change in overall content and organization. A minor revision will increment the second component, which indicates changes not affecting the overall content, but perhaps a reorganization of the material. A superficial change, such as fixing typos, for example, will be represented by the third component being incremented. Not all revisions are released for publication.

Revision Released

1 December 17, 2007 – First Release

2 December 22, 2008 – Version 2

3 December 20, 2009 – Version 3

4 November 13, 2010 – Version 4

This manual is meant to be used! If you simply follow what is laid out for you within these pages and the business training system, you will have success with Shaklee. If you get every new person in your organization duplicating what you do with this system, they will have success as well. Nothing really happens in 90 days to the average person. But for you it could literally change your life forever. This manual is also a workbook. As you study the system we use to build our businesses, use the wide margins to take notes. Doodle if you like. But use the book fully.

To save paper, the pages of the manual are formatted for double-sided printing, with odd-numbered pages on one side and even-numbered pages on the back of the odd-numbered ones. You can print it out single-sided if you like, but then it won’t look like a book.

To Your Future! Wealth Master T.E.A.M.

Together Everyone Achieves More



Contents In this workbook, you will be exposed to the lead generation systems taught by Dale Calvert, Calvert Marketing Group, that created this massive momentum that propelled Dale’s income to multi-millionaire status. You’ll learn about and see ways to create fresh, responsive leads in your own backyard to build1 your Shaklee business.

Stuff the Funnel with 40 Names 4 Carry a “Brag Bag” with your marketing materials 5 The recommended ways to start include the following: #1 - $100 Bill Drop Cards 7 #2 - Business and Product Sizzle Cards 8 #3 - Product Mini-Flyers - Product Brochure 10 #4 - Bulletin Board Pull Tab Flyers 11 #5 - Mail Promotional Flyers, Postcards, Drop Card – Zero Postage Cost 13 #6 - Wear A Product Button 15

Additional ways to create leads include these advanced techniques:

#7 - Fish Bowl Prospecting Method 17 #8 - Dial for Dollars – Voice Mail Drop or Postcard Blitz 21 #9 - Blitz the Town – Waiting Rooms 22 #10 - Car Signs – Sizzle Signs 23 #11 - Auto License Plates 25 #12 - Auto Sun Shades 26 #13 - Library Book Promotion 27 #14 - Festivals, Job Fairs and Trade Shows 28 #15 - Welcome Wagon Sponsorship 29 #16 - Small Classified Ad in Local Paper 31 #17 - Door Hangers 32 #18 - Postcards into Subdivisions 33 #19 – Product Information Brochure Displays in Businesses 36 #20 - Mini-Billboard (Pole Signs) 37 #21 - The 3-Foot Rule 38 #22 - More Sizzle Cards 39 #23 - The Blitz Kit 42 #24 - Wear A Business Button 43

NOTE: Make your information personalized by changing the text that is highlighted in yellow

1 21 Ways to Create Leads in your Local Market, Dale Calvert, cover and page 1, 2003, MLMHelp.com



“STUFF” THE FUNNEL

The concept is that everybody has a number. You have to find YOUR number.

You do that by stuffing your funnel. The Marketing Methods you’ll use are found in the Local Leads Workbook.

This is done when you PERSONALLY invite someone to look at your website

EACH MONTH ADD 40 Names

NOT INTERESTED NOT NOW Get Referrals Put in Eagle File “Drip” information Mail Monthly Newsletter

Sponsor 2-3 Business Builders

Get 40 names on this list. Write their name on the tracking form.

Remember: Amateurs try to convince, professionals sort!

Download the tracking form for “Stuff the Funnel” at www.StarAchieversTeam.net/files/StuffFunnelWith40Names.pdf

1. 2. 3. 4. 5.

6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. 40

http://www.starachieversteam.net/files/StuffFunnelWith40Names.pdf



“Brag Bag” for your Marketing Materials

Carry this small canvas bag (from Vista Print) with you EVERYWHERE YOU GO.

Title: WE’RE LOOKING FOR 3 GOOD PEOPLE Website (optional): Biz Capture Page Phone: Business Voice Mail #

In this bag, keep your marketing materials and supplies:

Product business cards (blue card with sunflower)

Product mini-flyers

Business sizzle cards (green card with money)

$100 bill Drop Cards

3 Good People sizzle cards

Tax Benefits sizzle cards

Bulletin Board flyers – Product and Business (Put 20-30 of each flyer in a folder so they stay clean and neat; make sure you pre-cut the tabs and tear one off)

(10) Product Selection Guides (small mini-catalog purchase from Shaklee)

Button (s) – “What If It Does?”; “3 Good People”; and “Tax Button”

Thumb tacks

Tape

Stapler

Yellow pad with pen – write down where you leave flyers; note person you handed your business card to on your “Stuff the Funnel” sheet

http://www.starachieversteam.net/files/StuffFunnelWith40Names.pdf



Product business card Product mini-flyer Business Sizzle card

$100 dollar bill Drop Cards 3 Good People Sizzle Card Tax Benefits Sizzle Card

Buttons from Zazzle

http://www.zazzle.com/susiebrokaw



#1 $100.00 Bill Drop Cards

I absolutely love this tool. Even if you never sponsored a person, I promise this tool will give you a ton of laughs. These are one of the best marketing tools I have found, and I highly recommend them.

You simply spread these about, folded. They are very realistic looking and are legal because they are not the size of a normal $100.00 bill. When they are folded you simply can’t tell the difference.

The hundred-dollar bill drop card is one of the most effective lead generation tools I have seen in my career. Simply drop these bills anywhere and people are sure to pick them up and KEEP THEM, when the timing is right and they are looking for the product, service, or opportunity you offer, THEY WILL CONTACT YOU!

People will not throw them away! You absolutely must add this unique tool to your advertising campaigns. Without question, if you only add this one tool to your advertising campaign you will create leads and sponsor people!2

For ordering information, visit www.cmgpromotions.com

Or make your own! Here’s how you do that. Make sure you print on 24# paper or better The outside of the drop card (the $100 dollar bill) is a PDF file. Download and save to your

computer this document at www.StarAchieversTeam.net/files/100DollarBill.pdf The inside of the drop card (the ad) is a Word document that you personalize with your own

information. Choose from the selection of ads (inside of drop card). After you print both sides, cut the drop cards with a paper cutter. You will want to use a paper cutter with a sharp edge. (If you don’t have a paper cutter at

home, go to an office supply store and use theirs for free) Fold them. Hand out or drop them everywhere you go.

Choose the ad (inside the drop card) Get paid what you’re worth StarAchieversTeam.net/files/100DollarAd1.doc

US Corporation seeking StarAchieversTeam.net/files/100DollarAd4.doc

Work From Home StarAchieversTeam.net/files/100DollarAd5.doc

Need More Money StarAchieversTeam.net/files/100DollarAd6.doc

$100,00 dollars 1st year www.StarAchieversTeam.net/files/eam.net/files//100DollarAd7.doc

Earn What You’re Worth StarAchieversTeam.net/files/100DollarAd8.doc

That’s my business www.StarAchieversTeam.net/files/eam.net/files//100DollarAd9.doc 2 21 Ways to Create Leads in your Local Market, Dale Calvert, page 9, 2003, MLMHelp.com

http://www.cmgpromotions.com/

http://www.starachieversteam.net/files/100DollarBill.pdf

http://www.starachieversteam.net/files//100DollarAd1.doc




http://www.starachieversteam.net/files/eam.net/files//100DollarAd7.doc


http://www.starachieversteam.net/files/eam.net/files//100DollarAd9.doc



#2 BUSINESS SIZZLE CARDS & PRODUCT CARDS Remember, these are what we use. Everyone starts with these. As your organization grows and duplicates, imagine everyone in your downline using the same business cards and product cards. Think about that. Are you starting to see the big picture? If you aren’t ready to invest in the $100 Drop Cards available from CMG, then the business sizzle cards are prospecting cards that allow you to find interested prospects. Each Business Sizzle Card has a professionally written “advertisement” on it designed to grab potential prospects’ attention and get them calling your Business Voice Mail number or go to your business website “capture” page. To use, simply leave them everywhere. As people see the cards those interested in earning more money will pick them up and call your Voice Mail number or visit your business website. This is the business sizzle card that we use. See the Business Sizzle Drop Card document page 4 for set up instructions at www.StarAchieversTeam.net/files/BusinessSizzleDropCard.pdf

Business Sizzle Card Personalize with your information

http://www.starachieversteam.net/files/BusinessSizzleDropCard.pdf



This is the product sizzle card that we use. See the Product Sizzle Cards document for set up instructions at www.StarAchieversTeam.net/files/ProductSizzleCards.pdf

Product Sizzle Card

Personalize with your information

Everyone starts with the same Business Sizzle Card and Product Sizzle Card. You purchase them from Vista Print. Contact your Star Achievers Team enroller for their affiliate link or log into the Star Achievers Team Home Office Pro member center. In the Team Center, click on "Affiliate Link Center" for information on that. LOCATIONS TO PLACE SIZZLE CARDS Tape on, hand out, or lay on: Gas pumps – Use snack bags with 5-10 Sizzle Cards/ bag & tape on, ATM’s – Use snack bags with 5-10 Sizzle Cards/ bag & tape on, Phone Booth – Use snack bags with 5-10 Sizzle Cards/ bag & tape on, Warm Contacts Newspaper Racks Travel Plaza Public Restrooms Post Office Counters Information Boards Library reading stations Video store Public Places – put 1 card Waiting Rooms – inside magazines Inside Home Seeker or Apartment Finder ad magazine

Some Suggestions: Start with free business cards (pay shipping only). You’ll then receive promotional emails

from Vista Print to buy premium cards normally priced at $19.99/250 for sales price of $3.99/250.

Make sure you check out all their free specials. You only pay shipping plus $3.99 for the premium cards.

http://www.starachieversteam.net/files/ProductSizzleCards.pdf



#3 MINI- BLITZ FLYERS ~ PRODUCT BROCHURE In a later section we will talk about a concept that Dale originated a few years ago called “Blitz the Town” and hence the name mini blitz flyers.

I will share with you how our blitz flyers are created and how you can duplicate the idea within your particular company and product line.

Blitz flyers are made from one single sheet of 8 ½” X 11” paper divided into thirds. Each third promotes a different product concept, product or website. You’ll start with promoting the Vitalizer product.

The flyers we designed are to accomplish one thing, build enough curiosity and drive people to the website and let the website make the product sale.

You can have 500 flyers copied and cut into thirds at any office supply store for only a few dollars. Now you have 1500 mini flyers to spread throughout your community. It just takes but one or two product sales to recoup your investment. Now you have created a new customer, who if you work them correctly can easily become a new distributor in your organization. (You will find that many of your most loyal distributors are satisfied retail customers first).

Many of our distributors carry a small dispenser of scotch tape with them everywhere they go and attach these flyers to soft drink machines, newspaper machines, telephone booths etc.3

Whatever works!

Where literature flows, cash grows!

In the following links you will see samples of our Mini Blitz flyers or Product Brochures that we make available for our distributors to download, print and have copied. Choose one to begin with.

Save the Microsoft Word document to your saved documents in your computer. Personalize the Mini Blitz Flyer (Product Brochure) with your information by changing the text that is highlighted in yellow. Tired Snap Dragon at www.StarAchieversTeam.net/files/SnapDragonProductFlyer.doc Flat Lady at www.StarAchieversTeam.net/files/FlatLadyProductFlyer.doc Stressed to the Max at www.StarAchieversTeam.net/files/StressedToMaxProductFlyer.doc Tired Lady in Pink Robe at www.StarAchieversTeam.net/files/TiredLadyProductFlyer.doc Vitalizer Results 3 per page to print on back of product mini-flyer at www.StarAchieversTeam.net/files/VitalizerResults.pdf

321 Ways to Create Leads in your Local Market, Dale Calvert, page 23, 2003, MLMHelp.com

http://www.starachieversteam.net/files/SnapDragonProductFlyer.doc

http://www.starachieversteam.net/files/FlatLadyProductFlyer.doc

http://www.starachieversteam.net/files/StressedToMaxProductFlyer.doc

http://www.starachieversteam.net/files/TiredLadyProductFlyer.doc

http://www.starachieversteam.net/files/VitalizerResults.pdf



#4 BULLETIN BOARD PULL TAB FLYERS It is hard to say how many distributors I sponsored in my early years with just this method alone. It still works today. Like every other sponsoring method we teach, you must do it consistently! “Consistent effort doesn’t always produce consistent results, but it always produces Success” We have all seen local public bulletin boards in grocery stores, laundry mats, as well as in some Sam’s Club, Wal-Mart, and other department stores. On these boards you will find individuals selling everything from pets to tractors as well as advertising yards sales, homes and plumbing services. This is an excellent place to place your bulletin board pull-tab flyers. A couple of important tips.

1) When using pull-tab flyers always remove one of the tabs, before placing the flyer up (Nobody wants to be first) 2) Also, make sure your flyer is designed so when all the tabs have been pulled with your website address or phone number, that your flyer still has a permanent place on it with your contact information.4 We all have a route for Bulletin Board Flyers. You have a specific number of places where you will leave your bulletin board flyers. So take an hour a week and check the bulletin boards to see if you need to replace any flyers. Test both the business program and the product flyer. We have found that product flyers seem to work best on public bulletin boards. Start looking when you go shopping, have appointments out, eat lunch out, etc for places with bulletin boards you might be able to use. Hang on bulletin boards found at: Grocery Store Apartment Complex Public Building Laundromat Local stores with public bulletin board Court House Mom and Pop restaurant Local community college or university Apartment Complex –Put in Laundromat and Post Office area.

4 21 Ways to Create Leads in your Local Market, Dale Calvert, page 20, 2003, MLMHelp.com



Simply copy and paste the Microsoft Word document to your saved documents. You can then economically photocopy as many as you need.

Personalize the Bulletin Board Flyer with your information by changing the text that is highlighted in yellow. Save the Microsoft Word document to your saved documents in your computer.

On the links below, you will see pull tab flyers that we provide our distributors. These particular samples are for promoting the business and our products. PRODUCT Bulletin Board Flyers

Flat Lady Product Bulletin Board Flyer at www.StarAchieversTeam.net/files/BulletinBoardFlyerProductFlatLady.doc Tired Lady in Robe Product Bulletin Board Flyer at www.StarAchieversTeam.net/files/BulletinBoardFlyerProductTiredLady.doc Stress Level Product Bulletin Board Flyer at www.StarAchieversTeam.net/files/BulletinBoardFlyerProductStressLevel.doc Snap Dragon Product Bulletin Board Flyer at http://www.StarAchieversTeam.net/files/BulletinBoardFlyerProductSnapDragon.doc BUSINESS Bulletin Board Flyers

Fire Your Boss! Flyer at www.StarAchieversTeam.net/files/BulletinBoardFlyerFireYourBoss.doc Great Income Health & Wellness Flyer at www.StarAchieversTeam.net/files/BulletinBoardFlyerGreatIncome.doc Project MAHMA Professional Mom Flyer at www.StarAchieversTeam.net/files/BulletinBoardFlyerMahmaLogoBusOpp.doc Project Mom holding hand with Child Bus Op Flyer at www.StarAchieversTeam.net/files/BulletinBoardFlyerProjectMaBusOp.doc Mom with Child in Stroller Flyer at www.StarAchieversTeam.net/files/BulletinBoardFlyerMomWithStroller.doc Working Parents Flyer at www.StarAchieversTeam.net/files/BulletinBoardFlyerWorkingParents.doc Home Based Business Tax Benefits flyer at www.StarAchieversTeam.net/files/BulletinBoardFlyerTaxSavings.doc

http://www.starachieversteam.net/files/BulletinBoardFlyerProductFlatLady.doc

http://www.starachieversteam.net/files/BulletinBoardFlyerProductTiredLady.doc

http://www.starachieversteam.net/files/BulletinBoardFlyerProductStressLevel.doc

http://www.starachieversteam.net/files/BulletinBoardFlyerProductSnapDragon.doc

http://www.starachieversteam.net/files/BulletinBoardFlyerFireYourBoss.doc

http://www.starachieversteam.net/files/BulletinBoardFlyerGreatIncome.doc

http://www.starachieversteam.net/files/BulletinBoardFlyerMahmaLogoBusOpp.doc

http://www.starachieversteam.net/files/BulletinBoardFlyerProjectMaBusOp.doc

http://www.starachieversteam.net/files/BulletinBoardFlyerMomWithStroller.doc

http://www.starachieversteam.net/files/BulletinBoardFlyerWorkingParents.doc

http://www.starachieversteam.net/files/BulletinBoardFlyerTaxSavings.doc



#5 How To Mail Your Promotional Flyers, Postcards, Drop Cards, Etc. With ZERO POSTAGE COST

This is another unique concept that if you do it consistently will pay off big time. How many bills do you mail on a monthly basis?

Gas Water Car Payment #1 Car Payment #2 House Payment Electric Cable TV Credit Card #1 Credit Card #2 Installment Loan And unfortunately this list goes on and on. The average family sends out 217 such pieces of mail each year. The stamp is on the envelope, you must mail it anyway. Why not include a piece of promotional material in the mailing? I can guarantee you this; somebody who is over worked and under paid is opening your mail! If we had the time, I could share with you story after story about people who bought products and others who become distributors because I or someone in our organization did this consistently, monthly with every bill that was mailed. With every method we teach, you must see the big picture as your organization grows and duplicates. You may never get a call using this method, but the sooner you realize YOU ARE NOT THE ISSUE, DUPLICATABLE SYSTEMS AND PROGRAMS ARE, the better off you will be! At onetime we had an estimated 20,000 distributors within our personal organization sending out promotional literature will all of their mail! Think about that! Are you starting to see the big picture? We had products sold and distributors sponsored monthly, because of the downline duplication of this powerful method!



SIDENOTE: You probably receive junk email offers daily with PREMARKED POSTAGE PAID ENEVELOPES… Oh yes…some people do!5

Here’s how to answer Junk Mail using Pre-Marked Postage Paid Envelopes. Include the following note with your Drop Card or Sizzle Card.

StarAchieversTeam.net/files/JunkMailLetter3PerPage.doc Simply copy and paste the Microsoft Word document to your saved documents. You can then economically photocopy as many as you need.

Then, after you personalize it, copy the note a hundred times and cut into three parts.6 Or here’s some Product Mini-Flyers you can use to mail: Tired Snap Dragon at www.StarAchieversTeam.net/files/SnapDragonProductFlyer.doc Flat Lady at www.StarAchieversTeam.net/files/FlatLadyProductFlyer.doc Stressed to the Max at www.StarAchieversTeam.net/files/StressedToMaxProductFlyer.doc Tired Lady in Pink Robe at www.StarAchieversTeam.net/files/TiredLadyProductFlyer.doc Vitalizer Results 3 per page to print on back of product mini-flyer at www.StarAchieversTeam.net/files/VitalizerResults.pdf Business Brochure Working Parents 3 Per Page Business Brochure or Mailer at StarAchieversTeam.net/files/BusinessBrochureWorkingParents3perPage

5 21 Ways to Create Leads in your Local Market, Dale Calvert, page 44, 2003, MLMHelp.com 6 Beatty Carmichel, Growth Pro conference call, July 2004

http://www.wealthmasterteam.com/JunkMailLetter3PerPage.doc

http://www.starachieversteam.net/files/SnapDragonProductFlyer.doc

http://www.starachieversteam.net/files/FlatLadyProductFlyer.doc

http://www.starachieversteam.net/files/StressedToMaxProductFlyer.doc

http://www.starachieversteam.net/files/TiredLadyProductFlyer.doc

http://www.starachieversteam.net/files/VitalizerResults.pdf

http://www.wealthmasterteam.com/BusinessBrochureWorkingParents3perPage



#6 WEAR A PRODUCT BUTTON

Herbalife built an empire in the early eighties with a stupid little button that said:

LOSE WEIGHT NOW ASK ME HOW!

Please remember success comes from duplication, not innovation. If it worked for Herbalife, why won’t it work for you and me? It does work!

To the right is the button we are currently using. You’ll start with the Product button. When people ask about your button or you see them looking at you, say this: “I see you’re looking at my button. Here’s my card. Check it out and call me.” Hand them your product sizzle card or product mini-flyer.

It doesn’t matter if you never sell a product, or have a business prospect ask you about your button.

YOU AREN’T THE ISSUE, A DUPLICABLE SYSTEM IS!

We have sold hundreds of thousands of dollars worth of products throughout my organizations, just by teaching people this very duplicable system of wearing a stupid button.

I know some of you have egos that just won’t allow such nonsense. Well let me share with you what I heard on a video tonight from my friend and MLM Trainer Jeff Combs.

The problem with most people is that their Ego is Bigger than their Bank Account

Jeff said it, but I agree with it! I would prefer you get mad at him; I already have enough people mad at me (Grin).

My business associate Anthony Heflin used to say: “If you have a problem wearing this stupid little button, that only means your monthly bonus check isn’t big enough yet”

Imagine building a downline of tens of thousands of people, all entering the market place daily with their stupid buttons on. I have done it!

Can you imagine the number of products sold and prospects that can be created with the duplication of just this one idea?

So….wear the button!

When your paycheck is big enough you really don’t care what anybody thinks, you care about teaching people what works and will help them prosper!

As a side note, most people aren’t thinking about you anyway, they are too worried wondering what you are thinking about them!7

Order your button from our recommended supplier, Zazzle. To order a button, log into your HOP member center, look in the “Business Tools” for Zazzle buttons. We recommend you buy a 2.25” round button or a 3” round button.




Advanced Techniques For Building Your Business

Proceed to the following prospecting techniques ONLY after you have mastered numbers 1 through 6!!



#7 FISHBOWL PROSPECTING METHOD

This system is the best we have seen for creating quality prospects in your local market. The idea is simple. You approach a popular, local lunch establishment and offer to have a drawing for a free lunch for their customers every 3-6 weeks. (Best results found in Mom and Pop restaurants) Their customers are happy, because they have a chance to win a free lunch, and the restaurant owner is happy, because the promotion brings customers back into their establishment. You simply place a fishbowl or drop box at the counter. With a sign that says:

DROP YOUR BUSINESS CARD IN NOW! AND WIN A FREE LUNCH FOR TWO!

Sponsored by: Your Business Name

Your goal is to place your fishbowl in establishments were you can generate 50 – 100 business cards every 3-6 weeks. WHAT DO I DO WITH THE BUSINESS CARDS? Imagine that you live in Florida, you go to the mail and you receive a handwritten envelope from someone in Kentucky. When you open the letter……..your business card is stapled to the TOP left-hand corner! ARE YOU CURIOUS?!?! OF COURSE YOU ARE! ARE YOU GOING TO READ THE LETTER CAREFULLY? OF COURSE YOU ARE……THE ENTIRE TIME, THINKING WHO IS THIS PERSON, AND HOW DID THEY RECEIVE MY BUSINESS CARD! Curiosity is why this program works so well. These are the absolute best local prospects you can have for your business. THEY ARE BUSINESS PEOPLE. The fact they have a business card separates them from the masses. I never will forget in the early eighties when I heard a MLM Millionaire speak in Dayton Ohio. His testimony really jarred me.



He said “I showed the video 27 times my first 30 days. All 27 of these people were business owners. Of the 27, sixteen joined my organization, within 90 days 13 had quit, but the other 3 went on to earn me over 2.2 million dollars over the next three years. WOW! He went on to say. I only talk to people that have owned their own business; they know what “paying the price” is all about. Give me twenty self-employed people who filed bankruptcy last month, and I will build the largest organization in MLM history. Self-employed people are a different breed. They know how to work 10-12-16 hour days. Like the farmer they understanding the harvest only comes after the seed has been planted, and nourished. They understand delayed gratification. They don’t have a “get paid on Friday” mentality. I can not stress enough how effective this program is, because it puts you in touch with BUSINESS PEOPLE! Step One PLACE YOUR FISHBOWL Remember you can run this program in multiple locations! Step Two When you have 50- 100 business cards do your drawing. Have the restaurant owner or manager, draw out the card. Step Three Purchase a gift certificate from the restaurant owner. Normally, anywhere from $15.00 - $30.00 depending on the average cost per lunch. Step Four Send the winner a note along with their certificate. Step Five Replace the fish bowl; leave a couple of business cards in the bottom (Nobody wants to be first) Step Six Take all your business cards…these are you leads! Step Seven After you collect the cards, send the Fishbowl letter to each person, and or business. Make certain that you customize each letter to include, important information such as:

Date Name City

Make certain that you hand address each envelope, this will increase your response rate drastically. Then enter the names in a database for future mailings. Download and save to your computer the Sample Fishbowl letter to mail to the business card prospect at StarAchieversTeam.net/files/SampleFishbowlLetter.doc

http://www.wealthmasterteam.com/SampleFishbowlLetter.doc



SAMPLE FISHBOWL LETTER Staple prospect’s business card here

Your Business Name Street Address City, State Zip Business Voice Mail Box DATE Hi Prospect Name Since we have similar backgrounds let me share the benefits of an additional income stream that might be of interest to you. We are currently expanding our business into the Your City market place. We are looking for entrepreneur spirited people who we can work with to teach how to create multiple streams of income through the Internet. We have proven, tested techniques, and marketing systems that can virtually guarantee your success. You do not need to know anything about programming, computer language, java scripts etc. If you can check your email, our systems and programs will work for you. You must have a minimum of five to ten hours per week to devote to various online marketing projects and programs. To learn more about who we are and what we do, and to see if you qualify for our program, you can log on to www.LaunchYourFuture.com/username and request our free special report and access to our online video. I look forward to hearing from you. Sincerely, Your Name www.LaunchYourFuture.com/username PS: We are only able to work with a limited number of partners at one time. Let us hear from you within 48 hours!



Simply copy and paste the Microsoft Word document to your saved documents. Personalize the Fishbowl Letter with your information by changing the text that is highlighted in yellow. You can then economically photocopy as many as you need. If you will consistently run this program for one year, you will find quality business partners that can make a major impact on the growth of your organization and your paycheck. Dale Calvert8 How to set up fishbowl in a restaurant (or business) Contact restaurant owner or manager to place fishbowl. Either mail or personally deliver the letter. Download and save to your computer the Fishbowl Explanation letter at www.StarAchieversTeam.net/files/FishBowlExplanation.doc

Supporting Network Marketing Professionals

www.MLMHelp.com www.MLMMarketingCenter.org www.LocalMLMLeads.com www.SeminarofTheCentury.com www.MLMBombshell.com www.StolenSuccess.com www.MlMBombshells.biz http://createonlinemlmleads.com/wealthmaster www.GetYourFreeCD.biz

8 How to Create Local Leads with the Fish Bowl Prospecting Method PDF, Dale Calvert, 2003

http://www.starachieversteam.net/files/FishBowlExplanation.doc

http://www.mlmhelp.com/

http://www.mlmmarketingcenter.org/

http://www.localmlmleads.com/

http://www.seminarofthecentury.com/

http://www.mlmbombshell.com/

http://www.stolensuccess.com/

http://www.mlmbombshells.biz/

http://createonlinemlmleads.com/wealthmaster

http://www.getyourfreecd.biz/



#8 DIAL FOR DOLLARS ~ VOICE MAIL DROP This is a simple, easy way for New Business Associates to begin recruiting for business partners.

This can be done after hours, late evening, during the day, on the weekend, etc. Whatever time works the best for you to make the call to the business prospect.

When you leave a message on their voice mail, send them to your Business Voice Mail Box. See Recruiting Manual for setting up Business Voice Mail Box.

The idea is to dial business professionals or business owners and leave a message on their voice mail. They are easy to find

o Phone book o Business cards from bulletin boards, Trade Fair events, Networking events, etc o Chamber of Commerce or Civic club members list

They are busy so they have people shield their calls They have voice mail

Dial for Dollars Script:

Usually the receptionist will answer when you make the call. Use first names only.

Hi this is (your first name), does (prospect’s first name) have voice mail?

Can you drop me into his/her voice mail?9

When you reach Voice Mail box, use this script:

Hello, (Prospect first name only), this is (first name only).

I’m calling because my business associates and I are looking to partner with people in management that are interested in adding $3,000 to 5,000 a month to their existing income.

I can’t make any promises that we can work together but if there was a way for you to accomplish this, would it be worth 15 minutes of your time?

If you are open for information on earning extra money call (business voice mail box). That’s repeat.

Leave a message. I’ll call you back and we can review your qualifications. Bye for now! (Hang up and make the next dial for dollars call)

9 Beatty Carmichel, Growth Pro conference call, July 2005



#9 BLITZ THE TOWN – WAITING ROOMS When “blitzing the town” with business or product literature, here is what you do. Make a “route” and take a business magazine or a product catalog into every waiting room in your local area. Any business where people wait is a prospecting place. A place that has magazines for the customer to read while waiting. Places like:

Tire store

Car repair service center

Eye doctor office

Hospital waiting rooms

Massage Therapist office

Chiropractor office

Dentist office

Doctor office

Set publication out. Go back at least once a month to place a publication. Keep a local route of fourteen (14) or more locations where you keep your publication out there. This message should be included inside the literature: For more information about this opportunity and to see if you qualify for our direction and leadership in helping you develop your own home based business contact: Your Name Business Voice Mail Box www.LaunchYourFuture.com/username



#10 CAR SIGNS ~ SIZZLE SIGNS

I never will forget in the early eighties when I was building my Shaklee business driving down the Interstate and it seemed like every other car had a Herbal Life, “Lose Weight Now, Ask Me How” bumper sticker! I remember Johnny Carson making a joke during his monolog at this time, saying “It is now official, every man, woman and child on the planet is an Herbal Life distributor”. Mercy, they had it going on, and as a Shaklee distributor I certainly wasn’t too thrilled about it!

We had all seen the Mary Kay decals in back windows of automobiles. Shaklee also used window decals at one time. I am not sure, maybe they still do.

I have seen many distributors from various companies use magnetic door signs as well.

This method makes sense. How many distributors do you have to sponsor in a year to cover the $40.00 - $60.00 cost? Of course with every method we teach, the more people in your community that use THE SAME car signs, the more potential prospects will be curious to what your program is all about.

I cannot stress this point enough. YOU AND YOUR DOWNLINE MUST USE THE SAME SIGN.

If everyone is unified you will all have much more response, simply because the more people see it, the more curious people will want to know what it is all about.10

Sizzle Signs are signs you place on your car to advertise your business. Like Drop Cards or Sizzle Cards, they have powerful headlines that get prospects calling your voicemail.

Auto Rear Window Vinyl Lettering

People drive behind you, on the way to work, appointments, shopping, taking kids to activities while seeing your sign in your back window.

People remember phone numbers easier than website names so use your Business Voice Mail Number. Since most people have a cell phone with them, they may call your voice mail right then while in their car.

According to Growth Pro, it produces an average of 6-12 distributors per year. If you have 2 cars in the family, have a sign on both cars.




Static Cling To View/Order a Static Cling Web Decal, CLICK HERE

http://webdecal.com/wswd.shtml

White letters on clear vinyl Adheres to the INSIDE or the OUTSIDE of window May be removed and reapplied Easy to apply and maintain Made with high-quality materials Guaranteed for 1 full year for Materials & Workmanship

Auto Door Magnetic Sign

Stick on the driver door and the passenger door of your car.

When you park in a parking lot, park in conspicuous places – by the front door at the mall entrance, work, etc

Use a bag or an envelope that you put on your car next to the sign. Mark on the envelope or bag, FREE – Take One.

Add Sizzle Cards to the envelope or bag or attach a snack bag with 10 or more Sizzle Cards to the side of your car on the sign.11

Many times Vista Print will offer free door magnets so check at www.VistaPrint.com.

Here’s an example of a car door magnetic sign that you can use. The recommended style to start with is the small size that measures 8.5 inches by 11.25 inches.

These magnetic signs were free (or 50% off) from Vista Print; shipping was the only cost.

When you order from Vista Print many times you can order several “free” items with shipping as the only cost which is minimal. You can put one of each or pick business or product that you put on both sides of your car. Or visit www.growthpro.com/media/sizzlesigns.pdf. Or Check with a local sign company for pricing

11 Beatty Carmichel, Growth Pro conference call, July 2005



http://www.growthpro.com/media/sizzlesigns.pdf



#11 AUTO LICENSE PLATES If you drive a nice car, and you combine this method with the $100 drop cards, you have a real winner. Image a $100 bill that when you open it up says drive the car of your dreams.

I have always driven nice cars. There are several reasons for that which I am not going into all of them now. I know you don’t want to hear the story about how I totaled my car at age 16 with only liability insurance and had to drive a 1964 Chevy Impala (In 1978) and work and pay off my beautiful Pontiac Lemans ($2,100) while the guy I sold it to for $180 fixed it and drove it around town while I am making bank payments. Oh my goodness what a terrible memory!

From a business prospective my mentor taught me: People see what you drive; they don’t know where you live. I have always believed that a nice car is a good investment when you are in a building mode.

If you lease a car through your company it also can become a very nice tax deduction.

Multiple license plates on nice automobiles in one community will create curiosity.

Those of you that drive nice cars, or the latest model of an unusual car, know that they always draw a crowd. I cannot come out of the gas station without a crowd around my Dodge Viper.

The first year the PT Cruiser came out, we bought one to give away at our corporate convention. I drove it off and on for about 3 months before we actually gave it away. It drew a bigger crowd than my Viper!

I wonder why? Think about it. That is training in itself. Ok, here is a bonus concept, which is totally off of the subject of lead generation. The reason the PT Cruiser drew a larger crowd than my Viper is because it was so new and unusual looking for one. However the main reason, at between $16,000 - $21,000, most people knew that they could probably drive that car if they wanted. They BELIEVED it was possible for them. Most people cannot believe they could ever drive a $74,000.00 Dodge Viper.

What the mind can conceive and believe it can achieve. The reason most people don’t get involved in network marketing is they don’t believe the lifestyle and residual income could happen for them.

A nice looking license plate on an eye catching car will have people asking “What is that” as they point to your license plate. I have had it happen literally hundreds of times, and yes, we have used our car to create leads which ultimately became distributors within our organization.

SIDENOTE: I have never done this, but have thought about it on several occasions. I believe the best thing you could do if you drive a “conversation” type of automobile is to have a photo business card done of you standing in front of your car.

Have the statement “You can drive the car of your dreams, I do and I can teach you how”. Then direct them to your website or a business voice mail box.

Always carry these cards in your purse or wallet and never fill up your car again. GO GET $5.00 worth of gas daily. You will be able to get rid of a 1,000 business cards and create dozens of new prospects very quickly.12




#12 AUTO SUN SHADES

I never will forget pulling into the parking lot of the Civic Center in Somerset Kentucky and feeling like I was at the Super Bowl. We filmed my video series, Confessions of a Network Marketing Millionaire that day, and there were over 500 people in attendance. I slept a little late on purpose; knowing that the filming would not start into mid morning after a few other speakers had spoken. It was a hot summer day and the parking lot was full of cars with license plates on the front, magnetic signs on the doors, and sun shades in the front windshield advertising the company’s weight loss product. It was quite a site, and one that has been burned into my memory! If your company offers Sun Shades, use them. If they don’t, perhaps you could consider a second profit center, Car sunshades for the distributors of your company. They are a great $15.00 or more investment. It doesn’t take many calls from potential customers to recoup your money, especially if you are advertising a “Hot” retail product that appeals to the masses like weight loss. HERE ARE A FEW COMPANIES THAT OFFER ADVERTISING AUTO SUN SHADES AND I AM SURE WITH A LITTLE RESEARCH YOU CAN FIND SEVERAL MORE.

13

http://www.in-car.co.uk


http://www.in-car.co.uk/



#13 LIBRARY BOOK PROMOTION This is a great idea and it is 100% tax deductible. How many distributors do you have in your organization? How many public libraries are there within a 30 mile radius of their home? There are 16 public libraries within a 30 minute drive of my home here in Lexington, Kentucky. Of course this number will vary depending on each community. Some people who live in rural areas may only have one; others who live in heavy populated cities could have 50 public libraries within a 30 mile radius. Quite possibly if you have 50 people in your downline, there are potentially hundreds if not thousands of libraries within driving distance of you and your downline organizations homes. DONATE A BOOK TO EACH ONE OF THEM! In the back, the front, and somewhere in the middle of each book place a sticker or have a rubber stamp made that says something like this: (Personalize it with your information) For More Information about Home Business Opportunities in Lexington area contact: Your Full Name www.LaunchYourFuture.com/username Your Business Voice Mail # What kind of book do you donate? Obviously, one that talks about the power of network marketing. I recommend: Who Stole the American Dream II by Burke Hedges The Greatest Opportunity in the History of the World by John Kalench. This is a great book, which explains the power of our industry as well as any I have ever read. Choose a book that speaks to you. Obviously when someone checks the book out of the library, they have qualified themselves as an excellent prospect for your business. The person that shared this idea told me that during the whole year only 3 people checked out her book, but one of them called her and went on to become the top producing distributor with her organization in only 7 months, earning her thousands of dollars in monthly residual income. I would say that is worth a tax deductible $10.00 donation, wouldn’t you? …..PUT IT INTO ACTION!14




#14 FESTIVALS, JOB FAIRS, AND TRADE SHOWS This is a great way to get all of your organization together, have fun and create an awesome amount of leads.

In Kentucky, we have numerous Fall Festivals, Festival of the Horse in Georgetown, Apple Days in Paintsville, and The Rolex 3-Day event at the Ky. Horse Park, Court Days in Mt. Sterling and on and on.

Plus numerous job fairs, flea markets and trade shows.

You can literally create hundreds of fresh local leads over a weekend. TIPS:

Make your booth looks good with a corporate banner and some literature. (Banners are available at Vista Print)

I recommend having a small TV with DVD player on your table and play a corporate opportunity or product video; this is a tremendous way to draw extra attention to your display

The team working the show should dress professionally or wear corporate logo attire

ALWAYS, ALWAYS have a drawing for a nice gift or product assortment; this is how you will obtain the majority of your leads.

Try to get literature and or samples in everyone’s hand, remembering that your ultimate goal is to have them register for your FREE DRAWING!

Get out from behind your table, smile, and greet people. REMEMBER YOUR PRIMARY GOAL IS TO CREATE LEADS Yes, you will make products sales, but this is not your #1 priority.15

Follow up letter with $5.00 coupon Add to newsletter mailing list and to your Response Magic system Idea – attend as a visitor (not as a vendor). Wear a button or a t-shirt and hand out your business sizzle card or product card to people who approach you. The reason you do that is because you did not pay as a vendor, and you don’t want to be expelled. (Suggestion from Mark Yarnell)




#15 WELCOME WAGON SPONSORSHIP

The easiest person in the world to schedule an appointment with is someone who is new in the community and wants to meet people and make friends. My wife Stephanie and I were Welcome Wagon Sponsors for a couple of years. We built a tremendous customer base and ended up sponsoring a lady that became a super star with our organization Her, her husband and two boys had moved from Ohio to our area. He was with IBM and she was a school teacher that didn’t want to continue teaching. Stephanie called her to welcome her to the community and offer her a free “Color Analysis”. Remember when that was the rage? She eventually became a distributor and built one of our strongest downlines with our organizations. We also offered some of our Welcome Wagon prospects a bucket full of samples of our Environmentally Safe cleaning products. (When people move into a new home, one of the first tasks they perform is a major cleaning). She would drop off the bucket of samples for a week and then go back and take orders. She would then invite them to have their colors done, and eventually a nutrition luncheon and a business opportunity presentation. It was a great way to keep us in front of fresh local prospects each and every month. You can contact the Welcome Wagon sponsor in your area to get the details. Back then the sponsor would visit every new family and give them a bag of goodies from local merchants along with discount coupons and certificates. Our gift was a small bottle of do it all cleaner (Basic H for those of you that are familiar with the Shaklee product line) and instructions on 79 different ways you could use the product from putting it in your cake mix to make your cakes moist to cleaning your bathroom. Believe me the old time tonic medicine man never had anything that could compare to Basic H. We still use it now, 20 years after the fact! Each month the sponsor would send us the names and addresses of the families she had visited and left her goodie bag with. We paid about $2.00 per name and addresses. Stephanie would call them and based upon predetermined variables offer them a FREE color analysis or weeks use of our household cleaning products.



As I mentioned earlier, we built a great customer base and sponsored several distributors from this program alone. One of those distributors, the former school teacher, paid for every nickel we ever spent on this promotion and a whole lot more! You must get it firmly in your mind that any promotion that works for others will work for you. The secret is to not quit. The former school teacher sponsored into the program during our second year of being a Welcome Wagon sponsor. What if we had stopped this promotion after the first three or four months because were just barely breaking even or even losing a little money? Unfortunately that is what I see so many distributors doing today. They don’t give PROVEN SYSTEMS time to work. I see this over and over again since we introduced our WEB Cash Leads program. If they aren’t rich in a couple of hours, then it is on to something else. It is sad, very sad. They seem to never realize that the problem is not the system; the problem is the person who is half heartedly trying to learn the system. You have to have patience with yourself, understand that over time you will become better and develop new skill sets. To stop in the middle of a PROVEN system or program and blame the system, saying “It doesn’t work” is like trying to argue with the law of gravity. It makes no sense. Who was it that said, “I have discovered the problem and it is I”? Understand that YOU MAKE YOU SUCCESSFUL, not products, services, marketing plans or systems. You can have the greatest recruiting systems in the world, but if you don’t properly implement them, it is not the systems fault! Welcome Wagon made us tens of thousands of dollars, and it can for you too, if you have the patience to follow up quickly and professionally with your leads.16 www.WelcomeWagon.com


http://www.welcomewagon.com/



#16 SMALL CLASSIFIED AD IN LOCAL PAPER

If I asked you if you have ever run a classified advertisement for your products or business opportunity in your local paper, I am almost certain your answer would be yes.

If I asked you if you run a classified advertisement in your local paper each and every week, I am almost certain your answer would be no.

Let me say it again. Consistent effort doesn’t always create consistent results, but it always creates Success.

Back in my Shaklee days my Mom and Dad were one of my top distributor organizations. My dad noticed that a lot of people would ask him about specific products after seeing his Shaklee decal on his car. It seemed that 90% of these people were one time Shaklee customers who had lost contact with their distributor. My dad decided to run this simple advertisement in our local paper.

WE HAVE SHAKLEE PRODUCTS! 502-863-6199

It cost him about $4.00 a week and through the years he sold hundreds of dollars worth of products. I can not tell you how many times some one was traveling down I-75, got off to stay over night at a Georgetown motel, picked up a local paper, read this ad and were thrilled to find someone who can bring them a bottle of Basic H or Vita Lea and Protein!

If you are a distributor for what I call a 1st generation company such as Mary Kay, Tupperware, Herbal Life, Amway, Nu Skin, Shaklee, or Discovery Toys I believe the same ad will work today! -------------------------------------------------------------- I teach people how to operate a profitable business from home. Call YourBizVoiceMailNumber to see if you qualify. --------------------------------------------------------------- I teach people how to make $51,000+ per year, part-time on the Internet. YourBizVoiceMailNumber --------------------------------------------------------------- Local persons wanted to develop home based business for multi-million dollar corporation. Six figure income potential. To see if you qualify, YourBizVoiceMailNumber --------------------------------------------------------------- One final tip.

Except in some extreme cases I always recommend classified advertising over display advertising in read the entire paper and not name one display advertisement in the entire paper.

However people that read the classified section actually READ the advertisements. We have tested this numerous times over the years and it is not even debatable. CLASSIFIEDS GIVE YOU MUCH MORE BANG FOR YOUR BUCK!17




#17 DOOR HANGERS

Do you have children, grandchildren or kids in your church that need to raise money for a mission trip? PUT THEM TO WORK! Later On we will talk about creating a route. Door hangers are a great way to create leads in your local market for your products and or business opportunities. Companies like USA Today Newspaper or Dominos Pizza have created millions of dollars in new customer revenue with just this one promotional method! A few MLM companies offer door hangers to their distributor organization. You will notice the one we offer has a coupon on the back for $5.00 off our weight loss product. Most local printers can also supply them for you. Serious network marketers always develop a good business relationship with their printer. A Tip If you offer a coupon, and I recommend that you do, you will want to get a red stamp which says offer ends on: and place a date 3-5 days out from the date you know the door hanger will be placed on the door. This creates a sense of urgency and will up the number of responses you receive by at least 35%.18 www.doorhangers.com


http://www.doorhangers.com/



#18 POSTCARDS INTO SUBDIVISIONS This is one of the #1 ways I (Dale) built my organization with Shaklee. I sponsored between 50 – 60 people in one year with this method, only mailing 100 postcards a week. All postcards were mailed on Saturday. I wanted them to receive them on Monday after a long hard day back from the JOB! Yes, this method ended up bringing me one distributor that ended up earning us well over ¼ of a million dollars in income! Here is an article about this method that was published in one of the MLM Training Publications.19 HOW A SIMPLE POSTCARD EARNED ME OVER ½ Million Dollars in Commissions and Downline Bonuses by Dale Calvert In 1983 my wife Stephanie and I were entering our third year in network marketing. We had worked through our warm market list of over five hundred people. We had contacted each and every one of the people on the list and shared either our product line or the business opportunity. We had been running classified ads in the local paper for about a year; but in a town of only 8,000 in population, the few responses we were getting were starting to diminish. I had been sold on the concept and believed strongly in two fundamental ideas. You build the business in your backyard first. “Don’t go across the country, until you have gone across the street.” You build a strong, solid, local organization and then you expand your business, “where leadership takes you.” You don’t go to a new area and try to find leadership. You let the natural progression and duplication of your organization determine who to spend your time with and where. That is when I stumbled across the postcard idea that has earned me well over ½ million dollars in my career. I still teach this method today. Many of the people in our organization routinely mail out 50-500 of these postcards each and every week as part of their on-going recruiting campaign.




Imagine that you arrive home from work on a Monday afternoon; it has been a long and hard day. Friday seems so far away. Like 77% of the American population the first thing you do is briefly thumb through the mail. It goes something like this: Catalog, catalog, Car Payment, Electric Bill, Catalog, Catalog, Installment Loan Payment, Catalog, Water Bill, WAIT… WHAT IS THIS? A handwritten postcard that reads:

Hello! I have wanted to talk to you about a part-time management opportunity with my company. Call me! Ben

Business Voice Mail Box

Do NOT include your return address on the postcard. HANDWRITE the mailing address. Mail the postcard so they receive it on Monday. Mail this same postcard to the same person/address a total of three times. Mail the first postcard, in seven days mail the second postcard, then a week later mail the third postcard. DO NOT CALL them; wait for them to call your business voicemail box. What is the majority of Americans thinking at this point? Ben? Ben who? I don’t know any Ben, do I? Should I call and find out what this is all about? Heck, I might as well call.

When the prospect calls you, it goes to your business voice mail box. When you call them back, you need to be able to handle it from that point on. What is your specific objective? To qualify them; send them to your website. What ever your normal business process is, follow it!

The bottom line is this program will have FRESH LOCAL PROSPECTS calling YOU! On average you can expect 6-12 calls for every 100 postcards mailed. If you turn around and mail the same people the next week your response rate in some cases doubles the second week. There are 5 KEY POINTS that you must follow to make this program successful. #1 TARGET SUBDIVISIONS for your postcard mailing. You don’t want to mail into the slums and you don’t want to mail into affluent neighborhoods. Target subdivisions with nice starter homes where a large number of young couples reside. #2 DRIVE THE SUBDIVISION and make a list of all street names. You can also use a local map to collect the street name. (I was driving home late one night from a meeting in Eastern Kentucky. There was one particular subdivision that I had wanted to mail into for quite sometime. It was about two o’clock in the morning and I decided to drive the subdivision and collect the street names before I headed home. I was driving around in the subdivision with a flashlight reading the street signs and compiling my list. Just a few minutes later, I found myself sitting in the front seat of a State Police cruiser explaining to him why I was doing what I was doing. He though it was a great idea and when I got out of his cruiser…I HAD A SIGNED DISTRIBUTOR APPLICTION WITH ME!)



#3 USE A CRISS CROSS DIRECTORY You can go to your local library and ask for the Criss Cross Street Directory. The directory works the opposite of a phone book. You simply look up the street name from your master list and it will give you the name and exact address of everyone who lives on that street. It is simply; a matter of copying the pages from the directory for each targeted street within the subdivision. #4 PURCHASE PREPAID & STAMPED postcards from your local post office. I recommend buying those 1,000 at a time. Hand write the message on one side of the postcard with A BLACK FELT TIP PEN, then take the cards to your local printer and have them printed. You will not be able to tell the difference between the handwritten postcard and printed cards. #5 USE THE LIST YOU HAVE COPIED FROM THE DIRECTORY to address the cards during down time. DOWNTIME? When it is too late at night to be calling people on the west coast. Or if you must watch the “electronic income reducer” i.e. TV, be productive! At least address postcards while your brain rots. I recommend addressing all 1,000 cards before you start mailing. To kick off the program all you need to do is to decide how many cards you are going to mail each week. We recommend no less than 50. You want them to receive the postcard on Monday so you will need to mail on Friday or Saturday depending on the mail time in your town. This activity is obviously just one part of your entire recruiting program. You can expect 6-12 calls for every 100 postcards mailed. As your skills and attitudes develop your sponsoring rate with this program will become better and better. If you have a business overview website to plug your guest into this recruiting system can bring a constant flow of new distributors into your organization.

I have been using and teaching this system for over 26 years; it is a great system to refine your skills and become comfortable with the entire recruiting process. That is why I suggest people print and address 1,000 postcards minimum before they start. If the first couple of callers are negative, most people have a natural tendency to quit working the program. But how can you quit mailing when you have already had the postcards printed and PAID FOR THE POSTAGE! You might as well continue to mail the cards; you have already paid for them!

I know that if you persist and go though the numbers you will sponsor people with this program that can make a major impact on your business. In 1983 when we started teaching this program, one of my front line distributors sponsored a car salesman who supplied him with the names of everyone who had just purchased a new car. It was a great source of names to mail. A person who bought a new car, whose monthly payment just went up, may be open to a supplemental income opportunity.

One night a young couple drove their new car an hour to attend our opportunity meeting. They had received one of the postcards in the mail. They joined the program that night. A lot of water has gone under the bridge since that night in 1983. My front line distributor and the car salesman eventually quit the industry years ago. However, the young couple grew up with Stephanie and me in the industry.

They live near the beach in North Carolina and run a multi-million $$$ business out of their home office. They have an organization of over 20,000 distributors, many of which are earning six figure annual incomes. Over the years, Stephanie and I have easily earned in excess of ½ million dollars just because of the organization they have developed and a simple post card that were mailed into their subdivision many years ago.20

20 21 Ways to Create Leads in your Local Market, Dale Calvert, page 36-40, 2003, MLMHelp.com



#19 PRODUCT INFORMATION DISPLAYS IN BUSINESSES

I believe that if you do business with a local merchant, they should be willing to do business with you.

Tasteful product information brochures on the counter at retail establishments can create a significant amount of revenue and leads for your business.

Your ultimate goal should be to sponsor the business owner within your organization after you have developed a small customer base for them. Dry Cleaners

Beauty Shops

Gifts Shops

Tire Stores

Barber Shops

Tanning Salons

Etc…are all great places for your displays.

Don’t be afraid to push the issue.

I can recall telling my dry cleaners of 6 years, “You know there is more than one dry cleaners in town” after they balk about us setting up a display.

Every person in your existing downline who has a retail business should have a product display as well.21 Purchase a countertop brochure holder from your local office supply store. Place your product mini-flyer in the brochure holder.




#20 MINI-BILLBOARD

(POLE OR LAWN SIGNS)

The best I can tell, Herbalife started this trend back in the mid nineties and it continues today.

Here is the effect you want to have. All of a sudden people wake up and go through their basic routine except one thing has changed.

YOUR SIGNS ARE EVERYWHERE!

If you are gong to use this method, you must create that kind of effect or, don’t waste you time! The more signs that suddenly appear the more likely curiosity will drive them to call you. You and your local organization should blitz your town together, all on the same night.

You must totally saturate your community, neighborhood or town. Your goal is to place as many signs as possible in the smallest concentrated area as possible.

Important Tip

PAY VERY CLOSE ATTENTION AND MAKE CERTAIN TO SATURATE THE AREA AROUND THE FACTORY, OR CORPORATE OFFICES OF THE LARGEST EMPLOYER IN YOUR NEIGHBORHOOD OR COMMUNITY!

Our office is located in Georgetown Kentucky. The largest employer here is Toyota. They make the Camry at this location. Obviously I want to make certain that every stretch of road leading to Toyota, from every direction is saturated with my mini-billboards.

In the summer the pro football Cincinnati Bengal’s have their training camp here. During those few weeks the population of the town grows with people traveling in to watch their exhibition games. Again I want to make certain that every stretch of road leading to the training camp stadium is saturated with my mini-billboards.

Another very important point. Make certain that your business voice mail phone number or website address is BIG AND BOLD and easy to read. I can not tell you how upset it makes me when associates take the time to saturate their area with billboards with the phone number so small you would have to be Super Man to read it!

These mini-billboards are not expensive and like all advertising methods, one good distributor can pay for every penny of advertising you do for the rest of your marketing career!22

Check with www.VistaPrint.com for Lawn Signs for free.


http://www.vistaprint.com/



#21 THE 3-FOOT RULE COLD MARKET / BUMP INTO

The three-foot rule is an idea that has been talked about in this industry for years. “If someone comes within 3 feet of you, you talk with them about the opportunity: That is fine, but what specifically do you say? This is the script we teach. When you are in a business, restaurant, or boutique, and you meet someone that you feel would be a good prospect for your business, simply ask these four questions. How long have you been working here? Do you enjoy it? Are you earning enough money? (What do you think 99%of people say?) If there was a way to __________________________would you ______________________? If there was a way to blank, would you blank? You need to customize the “Blanks” to your prospect, their needs, and your opportunity. About 75% of the time, this is what we say to possible prospects. If there was a way to earn an extra $1,000 a month working from home on the Internet, would you watch a short video?23 See the Recruiting Instruction Manual for the Cold Market Interview / Bump-Into Script we use. 23 21 Ways to Create Leads in your Local Market, Dale Calvert, page 46, 2003, MLMHelp.com



#22 BUSINESS SIZZLE CARDS

MORE PRODUCT SIZZLE CARDS

Unlike “standard” business cards, Sizzle Cards grab attention and create interest in prospects, making them want to learn about your business and drive them to your website and/or voice mail! Use Sizzle Cards to target-market key prospects face-to-face. Sizzle Cards are personalized prospecting business cards designed to create curiosity and excitement. They give your contact information with your Business Voice Mail number and your business website.

BUSINESS SIZZLE CARDS SAMPLES

Business Sizzle Card – We ALL use this

$100 bill Drop Card



“Ad” Inside of $100 Bill Drop Card

See more business sizzle card samples at www.StarAchieversTeam.net/files/BusinessSizzleDropCards.pdf

PRODUCT SIZZLE CARD SAMPLES

Product Business Card – We ALL use this

See more product card samples at StarAchieversTeam.net/files/ProductSizzleCards.pdf The company we recommend for business cards is Vista Print. You can order business cards from Vista Print to use as a Sizzle Card or a Drop Card. Contact your Star Achievers Team enroller for their affiliate link or log into the Star Achievers Team Home Office Pro member center. In the Team Center, click on "Affiliate Link Center" for information on that.

http://www.starachieversteam.net/files/BusinessSizzleDropCards.pdf

http://www.wealthmasterteam.com/ProductSizzleCards.pdf



REMEMBER – THESE ARE ADVANCED TECHNIQUES Use your imagination when you make your business card, or product card.

What market do you want to target?

Have your business card look good when you order a professionally made business card that contains your message marketed to a specific target using a picture, color, and specific wording on the business card. Create your own Product Sizzle Card or Business Sizzle Card from Vista Print. You can search for subject you want. Example, search for “mother and child” or “businessman” or “businesswoman”. There are over 4,000 business cards to choose from Include a code number to see which card is most effective Hint: Order one set of premium business cards plus get a set of free cards. You’ll have 500

business cards for less than $10.00.

No-no places – do not place Sizzle Cards here

Inside ATM or gas pump machinery slot Big Places like Wal-Mart (unless you use “Drop Old Sizzle Card” process)

Common areas in malls



#23 THE BLITZ KIT Here’s an idea from David Ledoux,24 the #1 earner in another MLM company Collect business cards from: Bulletin boards Trade Fair event Networking event Found on counter in restaurant, next to cash register, etc.

Call business card owner Or Mail post card or letter with your Sizzle Card Script when calling or write on postcard or in letter: Prospect, your business card came across my desk.

I own a rapidly growing business here in your city.

If there was a way to add $3,000 to $5,000 a month income spending 10 hours a week without changing what you’re currently doing, would you set aside 5 minutes learn more?

Give me a call at Business Voice Mail Line.

Your Name Business Voice Mail Line (On Postcard add www.LaunchYourFuture.com/username) If you are making a phone call, this is similar to the Dialing for Dollars voice mail call in #3

above. This can be done after hours, late evening, during the day, etc. The idea is to dial business professionals or business owners and leave a message on their voice

mail Or to mail postcard or flyer to the business card owner

If you use a postcard, you can buy a professionally printed postcard from Vista Print. You may be able to get 100 postcards for cost of shipping from Vista Print. Ask your mentor for their Vista Print affiliate link.

24 Ledoux, David, Hidden Secrets to MLM Superstardom, 2004, p. 7



#24 WEAR A BUSINESS BUTTON Remember success comes from duplication, not innovation.

Below is the button we are currently using for the business. When people ask about your button or you see them looking at you, say this: “I see you’re looking at my button. Here’s my card. Check it out and call me.” Hand them your business sizzle card or $100 Drop card.

It doesn’t matter what your past experience was; it’s been proven that buttons work!

YOU AREN’T THE ISSUE, A DUPLICABLE SYSTEM IS!

We have developed a large organization just by teaching people this very duplicable system of wearing a stupid button. I know some of you have egos that just won’t allow such nonsense. We’ll let me share with you what I heard on a video tonight from my friend and MLM Trainer Jeff Combs.

The problem with most people is that their Ego is Bigger than their Bank Account

Jeff said it, but I agree with it! I would prefer you get mad at him; I already have enough people mad at me (Grin).

My business associate Anthony Heflin used to say: “If you have a problem wearing this stupid little button, that only means your monthly bonus check isn’t big enough yet”

Imagine building a downline of tens of thousands of people, all entering the market place daily with their stupid buttons on. I have done it!

Can you imagine the number of that can be reached with the duplication of just this one idea?

So….wear the button!

When your paycheck is big enough you really don’t care what anybody thinks, you care about teaching people what works and will help them prosper! As a side note, most people aren’t thinking about you anyway, they are too worried wondering what you are thinking about them!25

This is our campaign.

From May through November, wear the button, “But…What If It Does?”

From December through April, wear the “Keep What U Earn!” button.

Order your button from our recommended supplier, Zazzle. To order a button, log into your HOP member center, look in the “Business Tools” for Zazzle buttons. We recommend you buy a 2.25” round button or a 3” round button.


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