t japan - 広告朝日€¦ · profile. t japan. 2018. about t japan. medium document. information...

PROFILE

T JAPAN2018

Medium DocumentAbout T JAPAN

Information on T JAPAN advertisingPAPER VERSION

T JAPAN web

2 0 1 8 , N o . 1

S u n . , M a r. 2 5

T u e . , F e b . 1 3

T u e . , F e b . 2 7

W e d . , F e b . 2 8

Women's Fashion2 0 1 8 , N o . 3

T u e . , S e p . 2 5

T u e . , A u g . 1 4

We d . , A u g . 2 9

T h u . , A u g . 3 0

2 0 1 8 , N o . 2

F r i . , J u n . 1

F r i . , A p r . 2 0

T u e . , M a y . 8

W e d . , M a y . 9

2 0 1 8 , N o . 4

T h u . , O c t . 2 5

T h u . , S e p . 1 3

F r i . , S e p . 2 8

M o n . , O c t . 1

2 0 1 8 , N o . 5

S u n . , N o v . 2 5

T u e . , O c t . 1 6

F r i . , O c t . 2 6

M o n . ,O c t . 2 9

2018 issue and deadline dates (scheduled)

●Fee per package: 1 copy up to 200 grams: 100 yen For packages weighing in excess of 200 grams, an additional feeof 1 yen per gram will be charged. Orders can be accepted up to 300 grams. ●Area can be selected in units of theAsahi Shimbun dealers that deliver T JAPAN. ●Minimum number of copies: 10,000 ●Possible dimensions: T JAPAN sizeor smaller. Thickness 10 mm or less

*This plan is conditional on placing ad space of 1 page or more in the edition concerned. *Please apply by 40 days before the sale date.*Since some materials, etc. cannot be jointly packaged, prior submission of a number of samples is required. *The contents of jointly packageditems will be also be subject to prior review. *Competition will not be excluded.

Information is given on a separate page.

Only advertisers applying for one-year contracts are eligible for the following discounts.3P to 7P … 10% discount 8P or more … 15% discount

Annual discount

T JAPAN can be packaged together with catalogs, pamphlets and so on.Joint packaging plan

In addition to the placement fee, production fee of 500,000 yen per page is charged.Tie-up

Design & Luxury Women's Fashion Men's Style & Design Luxury

Advertising Sales Division, Shueisha Inc.2-5-10 Hitotsubashi, Chiyoda-ku, Tokyo, 101-8050, Japan Phone: +81-3-3230-6200 Fax : +81-3-3221-7167

5-3-2 Tsukiji, Chuo-ku, Tokyo, 104-8011, Japan Phone : +81-3-5540-7761 Fax : +81-3-3248-0939Asahi Shimbun Tokyo Headquarters, General Production Office

INQUIRIES

Issue Number

Publication Date

Advertisement Application Deadline

Offline Data Deadline

Online Data Deadline

Advertisement Placement Fees Special System Price Chart

Back cover

Inside cover spread

Spread following inside front cover spread

Inside back cover spread

Four-color full page facing table of contents

Four-color full page

Letter 4P

4C postcard

1C postcard

Magazine cardboard 1P(includes paper cost)

Laminate 4C 1P(includes paper cost)

Please contact us for sizes.

￥ 3 , 0 0 0 , 0 0 0

￥ 4 , 5 0 0 , 0 0 0

￥ 4 , 3 0 0 , 0 0 0

￥ 4 , 0 0 0 , 0 0 0

￥ 2 , 2 0 0 , 0 0 0

￥ 2 , 0 0 0 , 0 0 0

￥ 9 , 0 0 0 , 0 0 0

￥ 2 , 0 0 0 , 0 0 0

￥ 1 , 5 0 0 , 0 0 0

￥ 2 , 4 0 0 , 0 0 0

￥ 3 , 4 0 0 , 0 0 0

2 8 4 × 2 2 3 m m

2 8 4 × 4 6 4 m m

2 8 4 × 4 6 4 m m

2 8 4 × 4 6 4 m m

2 8 4 × 2 3 2 m m

2 8 4 × 2 3 2 m m

Advertisement Placement Fees Advertisement Size

T JAPAN The New York Times Style Magazine

Hidemi UchidaT JAPAN : The New York Times Style Magazine Chief Editor

After working in the editing department for non-no, she helped launch the inaugural edition of the fashion magazine SPUR in 1989 and spent the next 24 years working exclusively on this journal. She was appointed as chief editor in 2007 and subsequently helped make SPUR the top fashion magazine, while gaining the trust of fashion and beauty clients and fashion designers in Japan and other countries. Moreover, in her work at SPUR and also in the communication design office that was established in 2013, she has launched various new initiatives including joint ventures and solutions with different sectors and so on. She currently fills the dual roles of manager of Editing Department No. 8 (SPUR, MAQUIA) and manager of the Communication Design Office.

T JAPAN will reach its fourth anniversary in March 2018. Ever since our launch, readers continue to send in their various views and opinions after each edition. Encouraged by such enthusiastic comments, we work hard to achieve our goal of producing STYLE, the only magazine in Japan that is worth reading. Our website T JAPAN web, which has also reached its first anniversary, is sent out every day, enabling us to deliver numerous selected, high quality articles. Please look forward to T JAPAN as we face up to new challenges in our fourth year.

Distribution method and destinations

T JAPAN is the Japanese version of T: The New York Times Style Magazine, which is purchased as part of The New York Times newspaper. It is distributed about 11 times per year and reaches approximately 2.3 million readers. T: The New York Times Style Magazine features articles that are underpinned with abundant intellect and insight, and it is regarded as one of the most influential magazines in the United States. T JAPAN contains articles that are selected and translated from the American edition, as well as original Japanese content. All articles, which cover topics like fashion, beauty, art, architecture, food and travel, are imbued with a distinct style. The magazine conveys the “now” in the world and in Japan from a truly global perspective.

T JAPAN has a domestic circulation of 200,000, more than any other free luxury magazine in Japan. Utilizing the diverse routes of Asahi Shimbun Company and Shueisha Inc., it is directly delivered to readers who have keen intellectual curiosity and who seek information on sophisticated lifestyles and products of true value.

-180,000 copies are delivered to Asahi Shimbun readers living in areas of the metropolitan region, Kansai andNagoya that have the highest ratios of households with an annual income of 15 million yen or more.(Aoyama, Azabu, Shirokane, Takanawa, Seijo, Kojimachi, Den-en-chofu, Between Osaka-Kobe Area include Ashiya,Kakuozan, Hoshigaoka and Yagoto as Nagoya Area, and so on)

-20,000 are delivered to prime customers of Shueisha’s official fashion mail order website, FLAGSHOP.

-In addition, copies are placed in luxury brand shops, exclusive clubs, guest rooms and lounges in the highest-classhotels around Japan and so on. (Imperial Hotel, Andaz Tokyo, Palace Hotel Tokyo, Hotel Chinzanso Tokyo, Academy Hills, Hara

Museum, Eiraku Club, Osaka Marriott Miyako Hotel, The Ritz Carlton Kyoto, Kyoto Hotel Okura, Westin Miyako Kyoto, Hotel Granvia Kyoto,

ANA Crown Plaza Hotel Kyoto, Tawaraya Ryokan, Hiiragiya Ryokan and others)

https://www.tjapan.jp

*Excerpts from the questionnaires issued after editions in 2017

[email protected]@ml.tjapan.jp

REQUEST!

1

2

Q.

T JAPAN HOT NEWS 2018 Who reads T JAPAN?

What advertising and tie-up services are available?

Conditions for Tie-up Placement

● The tie-up production fee is 500,000 yen per page.(Overseas reportage will incur additional charges)● Reprinting in T JAPAN WEB is available.（Please inquire about details）● Tie-ups can be conducted from 2 pages.● Serial tie-up ads can also be conducted from 2 pages per edition.● Throw-in pamphlet (8 pages or more, up to 300g) tie-up ads can also be conducted.However, the T JAPAN logo cannot be placed in such pamphlets.● The maximum number of tie-up ad pages per edition is 32 (not including throw-in pamphlets).Orders will be handled on a first-come-first-served basis.● Based on our agreement with The New York Times Company, we may refuse placement of tie-up advertisements.Moreover, we may request that page contents be changed according to that company’s policy.● We cannot accept any designations concerning page allocation (front matter, adjacent articles, etc.).Please leave to the discretion of the editing department.● There is no lifting of tie-up ads to the T MAGAZINE home country version.● We will always print “PR” on tie-up articles.

*This information is current as of October 2017. Contents may be subject to revision.Please check the latest conditions for placing tie-up ads with the marketing staff before making your proposal.

( *Placing ads in T JAPAN will incur a separate charge)

Responding to numerous requests, we will be able to implement tie-up ads from spring 2018. Fully utilizing editorial techniques, we will create pages that satisfy demands for good reading and

knowledge by T Japan readers, who have a strong sense of intellectual curiosity for high-quality and exclusive information. Be sure to make use of these contents.

Advertisers who, in 2018, place ads comprising the same or greater number of pure advertising real pages as in 2017. Alternatively, advertisers placing new orders for pure advertising can apply for tie-up ads over the scope of the number of pages pre-ordered in 2018.

Advertisers placing orders for a feature tie-up ad (4cl5d) with the T JAPAN Editing Department in the Asahi Shimbun main paper can simultaneously conduct a tie-up for up to 4 pages in T JAPAN.

T JAPAN web, the official site of T JAPAN that was fully launched in January 2017, is now growing steadily. You can use it to support your PR activities in a speedier and

more compact way through deploying tie-up ads that have unique perspective and content.

T JAPAN readers are intellectual high-income types who have a preference for art appreciation and overseas travel and a voracious appetite when it comes to acquiring knowledge and understanding the “now” of fashion and society.

We receive surprisingly lengthy and enthusiastic comments from our readers in the questionnaires we conduct in each edition.

The popular T JAPAN web is also available!

Q. What are the contents?On a daily basis, it transmits articles reprinted from the main magazine, contents lifted from the US version of T Magazine, and original contents of T JAPAN web. As is the case with the main magazine, it covers seven genres: fashion, beauty, des ign, inter ior, ar t , t rave l , and entertainment, conveyed through intelligent and high-quality text and beautiful graphics.

Q. What is the presence on SNS?Information is also regularly transmitted from off icial Facebook, Twitter, and Instagram

Q.Who are the users?

(Summing period: March 1~May 31, 2017)

The main users are business persons in their 20s and 30s. In terms of gender, 55% are female and 45% are male. 72% of users are in employment, and of these more than 30% are managers, executives or business owners.

Movie ads and reach ads can be deployed. In addition, native ads are also implemented.Please inquire about detailed contents at the following address.

We a r e w a i t i n g f o r n e w products, event releases and other possible contents for T JAPAN web. Feel free to send to the following address:

Limited to clients who make a commitment to pre-order tie-up ads for 2018 (cutoff point : December 8, 2017)

Finally, it’s open season for tie-ups!

Flow of Tie-up Production (E.g.) Case of issue on March 25

Order Photographic shooting

Return of orientation contents for review NY

checkingUp to 3 months

before issue 2 months before issue2.5 months before issue

Within 2017

(Client)(Editing Dept., editor)(Client ⇔ Editing Dept.)

If possible, perform orientation within 2017 and return the orientation contents

for review at the start of January.

Up to around February 2

Return of orientation contents for review

1.5 months before issue (1 day)

(Editing Dept. ⇔ Client)

Around February 14~16

Finishing proofreading(Editing Dept.)

February 27

Return for color checking

1 month before issue (2 days)(Editing Dept. ⇔ Client)


*As a rule, 1 time. Any more willrequire further negotiation.

*T JAPAN Editing Dept. willdirect all matters pertaining to

article production.

My honest impressions are that it is a stylish and pioneering magazine, and it even enhances my appearance when I carry it around in a bag.

(Tokyo, 33 years old, business owner, male)

I usually read magazines, but this is the first time that I immediately felt like continuing to read. I really hope that this level of quality is sustained.(Hyogo Prefecture, self-employed, 38 years old, male)

Even though it is printed in Japan, it carries the scent of a foreign-printed magazine. Not only the prose, but also the subjects of the photographs are very impressive and seem to say all that needs to be said.(Tokyo, manager, 50 years old, female)

I always feel a sense of elegance when I read it. With wonderful contents and brands that I love, I feel like I want to have it all. This is the only magazine that lets me catch the latest trends and information. Having only visited Russia last year, I was interested to read the “BACK IN THE U.S.S.R” article. Since I travel overseas every year, I am interested in the articles about foreign countries. They contain lots of photographs that are really striking and leave a lasting impression.

(Fukuoka Prefecture, housewife, 52 years old, female)

These days, there are not many magazines I feel like reading, and society is unduly influenced by the mass media. However, with T JAPAN, I can choose contents I like and check them with my own eyes. I am striving to approach and experience all things with the same stance that is displayed by T JAPAN. I am attracted by its sophisticated and unique world view.(Tokyo, 38 years old, manager, female)

This is the first magazine where I thought, “This is exactly what I have always wanted to read”, and I hope it is continued for a long time to come. I also love the articles and interviews that approach fashion from the perspectives of social contribution and economy.(Tokyo, company worker, 45 years old, female)

I read it through every time. This is the first magazine in which I want to read every article. Usually when I look at fashion magazines, I just flick through the pages looking at the pictures, however, T JAPAN has extremely interesting articles that I find very stimulating. Since many of the articles make me feel like moving forward more, they act as a trigger, for which I am very grateful. I like the interior design pages too: not only do they introduce interior design, but they also show it underpinned by real living and lifestyle.(Tokyo, company worker, 40 years old, female)

I’m amazed that such a high-level magazine can be delivered for free. I’m very impressed at its highly creative style and image that set it apart from other magazines(Tokyo, company worker, 54 years old, male)

・Average age: females 46 years, males 51 years)・Gender ratio : Females / Males = 76.9 : 23.1・Residence : 74.5% live in Tokyo and Kanagawa, and 10.8% live in Hyogo and Osaka

Profile of T Japan readers (data collected between September 2016 and June 2017)

Females 77 %

Female 10~20s7%

Male 10~20s6%

Female 60s6%

Female 30s25%

Male 30s13%

Male 40s29%

Female 50s25%

Male 50s29%

Male 60s23%

Female 40s37%

Males 23%



[email protected]

REQUEST!

1

2

Q.





















Movie ads and rich ads can be deployed. In addition, native ads are also implemented. Please inquire about detailed contents at the following address.

[email protected]









Within 2017










February 27






article production.











・Average age: females 46 years, males 51 years)・Gender ratio : Females / Males = 76.9 : 23.1・Residence : 74.5% live in Tokyo and Kanagawa,

and 10.8% live in Hyogo and Osaka


Females 77 %

Female 10~20s7%

Male 10~20s6%

Female 60s6%

Female 30s25%

Male 30s13%

Male 40s29%

Female 50s25%

Male 50s29%

Male 60s23%

Female 40s37%

Males 23%



[email protected]@ml.tjapan.jp

REQUEST!

1

2

Q.





















Movie ads and reach ads can be deployed. In addition, native ads are also implemented.Please inquire about detailed contents at the following address.









Within 2017










February 27






article production.











・Average age: females 46 years, males 51 years)・Gender ratio : Females / Males = 76.9 : 23.1・Residence : 74.5% live in Tokyo and Kanagawa, and 10.8% live in Hyogo and Osaka


Females 77 %

Female 10~20s7%

Male 10~20s6%

Female 60s6%

Female 30s25%

Male 30s13%

Male 40s29%

Female 50s25%

Male 50s29%

Male 60s23%

Female 40s37%

Males 23%

PROFILE

T JAPAN2018

Medium DocumentAbout T JAPAN

Information on T JAPAN advertisingPAPER VERSION

T JAPAN web

2 0 1 8 , N o . 1

S u n . , M a r. 2 5

T u e . , F e b . 1 3

T u e . , F e b . 2 7

W e d . , F e b . 2 8

Women's Fashion2 0 1 8 , N o . 3

T u e . , S e p . 2 5

T u e . , A u g . 1 4

We d . , A u g . 2 9

T h u . , A u g . 3 0

2 0 1 8 , N o . 2

F r i . , J u n . 1

F r i . , A p r . 2 0

T u e . , M a y . 8

W e d . , M a y . 9

2 0 1 8 , N o . 4

T h u . , O c t . 2 5

T h u . , S e p . 1 3

F r i . , S e p . 2 8

M o n . , O c t . 1

2 0 1 8 , N o . 5

S u n . , N o v . 2 5

T u e . , O c t . 1 6

F r i . , O c t . 2 6

M o n . ,O c t . 2 9

2018 issue and deadline dates (scheduled)

●Fee per package: 1 copy up to 200 grams: 100 yen For packages weighing in excess of 200 grams, an additional feeof 1 yen per gram will be charged. Orders can be accepted up to 300 grams. ●Area can be selected in units of theAsahi Shimbun dealers that deliver T JAPAN. ●Minimum number of copies: 10,000 ●Possible dimensions: T JAPAN sizeor smaller. Thickness 10 mm or less

*This plan is conditional on placing ad space of 1 page or more in the edition concerned. *Please apply by 40 days before the sale date.*Since some materials, etc. cannot be jointly packaged, prior submission of a number of samples is required. *The contents of jointly packageditems will be also be subject to prior review. *Competition will not be excluded.

Information is given on a separate page.

Only advertisers applying for one-year contracts are eligible for the following discounts.3P to 7P … 10% discount 8P or more … 15% discount

Annual discount

T JAPAN can be packaged together with catalogs, pamphlets and so on.Joint packaging plan

In addition to the placement fee, production fee of 500,000 yen per page is charged.Tie-up

Design & Luxury Women's Fashion Men's Style & Design Luxury

Advertising Sales Division, Shueisha Inc.2-5-10 Hitotsubashi, Chiyoda-ku, Tokyo, 101-8050, Japan Phone: +81-3-3230-6200 Fax : +81-3-3221-7167

5-3-2 Tsukiji, Chuo-ku, Tokyo, 104-8011, Japan Phone : +81-3-5540-7761 Fax : +81-3-3248-0939Asahi Shimbun Tokyo Headquarters, General Production Office

INQUIRIES

Issue Number

Publication Date

Advertisement Application Deadline

Offline Data Deadline

Online Data Deadline

Advertisement Placement Fees Special System Price Chart

Back cover

Inside cover spread

Spread following inside front cover spread

Inside back cover spread

Four-color full page facing table of contents

Four-color full page

Letter 4P

4C postcard

1C postcard

Magazine cardboard 1P(includes paper cost)

Laminate 4C 1P(includes paper cost)

Please contact us for sizes.

￥ 3 , 0 0 0 , 0 0 0

￥ 4 , 5 0 0 , 0 0 0

￥ 4 , 3 0 0 , 0 0 0

￥ 4 , 0 0 0 , 0 0 0

￥ 2 , 2 0 0 , 0 0 0

￥ 2 , 0 0 0 , 0 0 0

￥ 9 , 0 0 0 , 0 0 0

￥ 2 , 0 0 0 , 0 0 0

￥ 1 , 5 0 0 , 0 0 0

￥ 2 , 4 0 0 , 0 0 0

￥ 3 , 4 0 0 , 0 0 0

2 8 4 × 2 2 3 m m

2 8 4 × 4 6 4 m m

2 8 4 × 4 6 4 m m

2 8 4 × 4 6 4 m m

2 8 4 × 2 3 2 m m

2 8 4 × 2 3 2 m m

Advertisement Placement Fees Advertisement Size

T JAPAN The New York Times Style Magazine

Hidemi UchidaT JAPAN : The New York Times Style Magazine Chief Editor

After working in the editing department for non-no, she helped launch the inaugural edition of the fashion magazine SPUR in 1989 and spent the next 24 years working exclusively on this journal. She was appointed as chief editor in 2007 and subsequently helped make SPUR the top fashion magazine, while gaining the trust of fashion and beauty clients and fashion designers in Japan and other countries. Moreover, in her work at SPUR and also in the communication design office that was established in 2013, she has launched various new initiatives including joint ventures and solutions with different sectors and so on. She currently fills the dual roles of manager of Editing Department No. 8 (SPUR, MAQUIA) and manager of the Communication Design Office.

T JAPAN will reach its fourth anniversary in March 2018. Ever since our launch, readers continue to send in their various views and opinions after each edition. Encouraged by such enthusiastic comments, we work hard to achieve our goal of producing STYLE, the only magazine in Japan that is worth reading. Our website T JAPAN web, which has also reached its first anniversary, is sent out every day, enabling us to deliver numerous selected, high quality articles. Please look forward to T JAPAN as we face up to new challenges in our fourth year.

Distribution method and destinations

T JAPAN is the Japanese version of T: The New York Times Style Magazine, which is purchased as part of The New York Times newspaper. It is distributed about 11 times per year and reaches approximately 2.3 million readers. T: The New York Times Style Magazine features articles that are underpinned with abundant intellect and insight, and it is regarded as one of the most influential magazines in the United States. T JAPAN contains articles that are selected and translated from the American edition, as well as original Japanese content. All articles, which cover topics like fashion, beauty, art, architecture, food and travel, are imbued with a distinct style. The magazine conveys the “now” in the world and in Japan from a truly global perspective.

T JAPAN has a domestic circulation of 200,000, more than any other free luxury magazine in Japan. Utilizing the diverse routes of Asahi Shimbun Company and Shueisha Inc., it is directly delivered to readers who have keen intellectual curiosity and who seek information on sophisticated lifestyles and products of true value.

-180,000 copies are delivered to Asahi Shimbun readers living in areas of the metropolitan region, Kansai andNagoya that have the highest ratios of households with an annual income of 15 million yen or more.(Aoyama, Azabu, Shirokane, Takanawa, Seijo, Kojimachi, Den-en-chofu, Between Osaka-Kobe Area include Ashiya,Kakuozan, Hoshigaoka and Yagoto as Nagoya Area, and so on)

-20,000 are delivered to prime customers of Shueisha’s official fashion mail order website, FLAGSHOP.

-In addition, copies are placed in luxury brand shops, exclusive clubs, guest rooms and lounges in the highest-classhotels around Japan and so on. (Imperial Hotel, Andaz Tokyo, Palace Hotel Tokyo, Hotel Chinzanso Tokyo, Academy Hills, Hara

Museum, Eiraku Club, Osaka Marriott Miyako Hotel, The Ritz Carlton Kyoto, Kyoto Hotel Okura, Westin Miyako Kyoto, Hotel Granvia Kyoto,

ANA Crown Plaza Hotel Kyoto, Tawaraya Ryokan, Hiiragiya Ryokan and others)

t japan - 広告朝日€¦ · profile. t japan. 2018. about t japan. medium document. information...

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