t he go! s ystem by: 2k2cv katrina atienza, vania ho, kai yu hsu, calvin kong & camille ramsingh
TRANSCRIPT
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THE GO! SYSTEMBY: 2K2CV
Katrina Atienza, Vania Ho, Kai Yu Hsu, Calvin Kong & Camille Ramsingh
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TEAM
Member Roles
Katrina Atienza Researcher, cameraman, sales pitch and powerpoint organizer
Vania Ho Interviewer, market researcher, powerpoint and model designer
Kai Yu Hsu Concept designer, graphic designer
Calvin Kong Concept director, requirements researcher
Camille Ramsingh Editor, background researcher
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INTRODUCTION
Go! System. Shopping on the GO!
No current system available in the current market
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LOCATION Grocery shops without any self-service
facilities No frills, Wal-Mart, Sobeys…
MOTIVATIONS
Facilitate better shopping experience Less time consuming shopping process
COMPETITION Express line Self check out
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METHODOLOGY
Origin of idea: Ways to minimize congestion in everyday life A contactless smart card
Uniqueness Cash/credit cards not needed Exit terminal sensors
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TARGET AUDIENCE
Primary user Females Age range: 30-50 years old Working and married Values time
Secondary user University/College students Values efficiency
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DESIGN – REQUIREMENTS GATHERING
Smart cards + sensor + RFID technology + touch screen + exit terminal sensors
Software - Touch screen interface and card interaction
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DESIGN - PROTOTYPE
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DESIGN
Final Outcome
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DESIGN
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DESIGN
Card Capacity & Conditions Maximum top up value: $200 Canadian Refundable fees: $20 after 30 days Top up at the cash register or on the website
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Skit
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DESIGN – USER RESPONSE
http://www.youtube.com/user/2K2CV Interview with Mike Billard (grocery manager, No
frills)
Testing 10 baskets 5 carts 1 exit terminal 10 GO cards (value of each: $10)
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LIMITATIONS
During Bulk reading System failure
Regarding what the group did Users bring their own bags
In the Future Sponsors/Expenses Theft
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CONCLUSIONS
Our goal Took out the hustle & bustle of line-ups Turn the user into their own cashier and check-
out Make the shopping experience of our users a
more positive and stress-free situation
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FUTURE WORK
Why implement: Efficiency Decrease congestion of busy lifestyle
Needs to facilitate the system: Customer satisfaction Sponsors/funding
Future considerations: Better security system Anti-theft system Top up value of smart cards – Register + Website