T-Central

Kristen Eskildsen

Details

• A shop centered around selling T- Shirts and long sleeved T- Shirts.

Ownership• Independent

– To be in charge of the functions and results of the business.

– Wouldn’t have to fight over ownership rights– Easy to expand

Level Of Service

• Limited Service– Employees are

there if consumers need help

– They walk in go to their color section, find their style and then the size.

Merchandise Line

• We sell T-Shirts and long sleeved T-Shirts– V-Neck– Sweetheart– Crew Cut– Regular

• In the future we may offer sweatshirts

Non Store Retailing

• We would set up a vending machine that would be filled with T-Shirts.

• You would pick your size and style and then it would distribute it to you.

Pricing Strategy

• I would price any T-Shirt for 5 dollars• Its cheap and would bring in many

customers

• We would offer deals like 5 shirts for 20 bucks.– This would only be one day a year.

Store Location

• Eau Claire WI + Wausau WI– Available to hicks that like wearing T-Shirts– Also available to people living in the city

– We would be located in a strip mall• There are about 65,883 people in Eau Claire, WI.• There are about 38,426 people in Wausau, WI. • Many small towns are close to either one of these

locations.

Summary

• We would have shops located in strip malls in Wausau and Eau Claire WI. These locations would offer small town residents and city residents a store to buy just t-shirts.

• T-shirts would be organized in color, then style, then size.