system for increasing net profits without increasing marketing budgets 2010 netprofitquest pte ltd....
TRANSCRIPT
System for Increasing Net Profits Without Increasing Marketing Budgets
2010 NetProfitQuest Pte Ltd. All rights reserved.
The Social Media Solution for SMEsWeb 2.0 Sales & Marketing Office
e-Marketing Specialist Training
System for Increasing Net Profits Without Increasing Marketing Budgets
2010 NetProfitQuest Pte Ltd. All rights reserved.
Content NBP Marketing Position
Overt Benefit Real Reasons to Believe Dramatic Difference
NBP Sales Process Where to find prospects How to get an appointment How to make presentation Overcoming objections Getting referrals Keeping the client for life
Building Your eMS Business Understanding the eMS
incentives plan Why become eMS/ key
incentives and benefits How to build your team and
your Money Making Machine
System for Increasing Net Profits Without Increasing Marketing Budgets
2010 NetProfitQuest Pte Ltd. All rights reserved.
NPQ & You: Who’s the Boss?
REVENUE 100Cost of Goods 15General Selling & Admin Expenses 25eMS Commissions 45Tax 5Net Profit to NPQ ?
System for Increasing Net Profits Without Increasing Marketing Budgets
2010 NetProfitQuest Pte Ltd. All rights reserved.
We help businesses set up an Online Sales and Marketing Office
that generates enquiries from
We help businesses set up an Online Sales and Marketing Office
that generates enquiries from
Overt Benefit
System for Increasing Net Profits Without Increasing Marketing Budgets
2010 NetProfitQuest Pte Ltd. All rights reserved.
Real Reasons to Believe
High Visibility Targeted Visitors Qualified Enquiries
System for Increasing Net Profits Without Increasing Marketing Budgets
2010 NetProfitQuest Pte Ltd. All rights reserved.
75% of clients ranked
#1 IN GOOGLE**As of 24 Sep 2010
System for Increasing Net Profits Without Increasing Marketing Budgets
2010 NetProfitQuest Pte Ltd. All rights reserved.
Source:http://www.yps.com.sg/pdf/yp-fy07-results-presentation2.pdfhttp://advertising.insing.com/http://www.streetdirectory.com/advertise.php
System for Increasing Net Profits Without Increasing Marketing Budgets
2010 NetProfitQuest Pte Ltd. All rights reserved.
System for Increasing Net Profits Without Increasing Marketing Budgets
2010 NetProfitQuest Pte Ltd. All rights reserved.
Dramatic Difference
System for Increasing Net Profits Without Increasing Marketing Budgets
2010 NetProfitQuest Pte Ltd. All rights reserved.
NOT a Directory Only 1 client per product category per location
NOT Website Designer Website designer don’t generate enquiries. We do.
NOT SEO Consultant SEO consultant only covers search engines We cover Google, Facebook and Youtube
Don’t over-emphasize “Guaranteed first 3 pages in Google”
NBP Market Positioning
System for Increasing Net Profits Without Increasing Marketing Budgets
2010 NetProfitQuest Pte Ltd. All rights reserved.
We help businesses set up an Online Sales and Marketing Office
that generates enquiries from
We help businesses set up an Online Sales and Marketing Office
that generates enquiries from
System for Increasing Net Profits Without Increasing Marketing Budgets
2010 NetProfitQuest Pte Ltd. All rights reserved.
Get a 30 minutes appointment with the Decision maker Build rapport Find out his business and tell him yours
We help businesses setup an online sales and marketing office, that generates enquiries from Google, Facebook and Youtube.
Confirm that getting more enquiries is his primary goal Do the NPQ presentation Ask for questions Overcome objections Ask for decision; emphasizing exclusivity hence scarcity Process the sale
NBP Sales Process
System for Increasing Net Profits Without Increasing Marketing Budgets
2010 NetProfitQuest Pte Ltd. All rights reserved.
Target Market: Business owners Where do they go? Who else do they do business with? Where do you find the database? Where do you find people who has such database?
Where to Find Prospects
Who has the SAME target market but selling DIFFERENT products & services?
System for Increasing Net Profits Without Increasing Marketing Budgets
2010 NetProfitQuest Pte Ltd. All rights reserved.
Accounting firm Company secretarial firms Office suppliers Advertising firms Business associations Sports/Golf clubs
Business Directories Newspaper advertising Classified ads Google search Advertising leaflets Anywhere you find
advertisements!
Where to Find Prospects
System for Increasing Net Profits Without Increasing Marketing Budgets
2010 NetProfitQuest Pte Ltd. All rights reserved.
Email preview invitation link to all database Follow up with phone calls
Make your business known in your community Join clubs Attend networking sessions
Tell more people what you do and ask if they know anyone who needs help
Use social media marketing: Facebook, Linkedin etc Presentation 1-on-1 or send people to company’s
presentations
Marketing and Getting leads
System for Increasing Net Profits Without Increasing Marketing Budgets
2010 NetProfitQuest Pte Ltd. All rights reserved.
How to Get an Appointment
Full time; Make 15 calls a day EVERY DAY. Part (HALF) Time: Make 4 Calls EVERY DAY “ My name is XXXX and I am calling from NetProfitQuest. We
help businesses setup an online sales and marketing office, that generates enquiries from Google, Facebook and Youtube. I would like to make a 30 minutes appointment to discuss how we can work with your company to get more customers. Would Friday 3pm be ok with you or Monday 2pm?”
Possible answers?
System for Increasing Net Profits Without Increasing Marketing Budgets
2010 NetProfitQuest Pte Ltd. All rights reserved.
How to Get Pass the Secretary
Speak confidently. Imagine that you are very important person and
that if she don’t let you speak to the boss, she will get into trouble. But don’t be arrogant
System for Increasing Net Profits Without Increasing Marketing Budgets
2010 NetProfitQuest Pte Ltd. All rights reserved.
Preparing for the Presentation
Google Keywords Tool https://adwords.google.com/select/KeywordToolExternal Demonstrate that prospects are searching for client’s
business Demonstrate the competitors are found in Google
Website Grader http://websitegrader.com/ Measures the marketing effectiveness of client’s
website based on 50 variables
System for Increasing Net Profits Without Increasing Marketing Budgets
2010 NetProfitQuest Pte Ltd. All rights reserved.
Preparing for the Presentation
Download and print out NPQ Biz Portal Order Form Business Information Sheet
System for Increasing Net Profits Without Increasing Marketing Budgets
2010 NetProfitQuest Pte Ltd. All rights reserved.
Keep it to within 30 minutes Stop periodically
To ask questions To ask for questions To check for agreement/understanding
Stop presenting if he gets distracted
Doing the Presentation
System for Increasing Net Profits Without Increasing Marketing Budgets
2010 NetProfitQuest Pte Ltd. All rights reserved.
Use Google Keyword Tool Demo existing NPQ Clients
Found in Google Posting updates and testimonials Facebook viral comments
Show sample enquiries
Doing the Presentation
System for Increasing Net Profits Without Increasing Marketing Budgets
2010 NetProfitQuest Pte Ltd. All rights reserved.
Too expensive Later…Think about it… Need to check with others Already got website My sister can do this My business don’t need to get online Why not guarantee 1st page Google? Can guarantee enquiries or sales or not?
Common Objections
System for Increasing Net Profits Without Increasing Marketing Budgets
2010 NetProfitQuest Pte Ltd. All rights reserved.
Processing Order: See NPQBP Quickstart Guide
Process Payment (cheque or online credit card) Online Credit Card http://payment.netprofitquest.com
Fill up “NPQ Biz Portal Order Form” Client to fill in order details eMS remember to write down eMS ID!
Fill up “Business Information Sheet” eMS to record down information about the client’s
business Collect client’s photos, brochures etc
System for Increasing Net Profits Without Increasing Marketing Budgets
2010 NetProfitQuest Pte Ltd. All rights reserved.
Submitting Order: See NPQBP Quickstart Guide
Submit to NPQ via email or by hand to office Submit order online by logging in to Affiliate Centre
System for Increasing Net Profits Without Increasing Marketing Budgets
2010 NetProfitQuest Pte Ltd. All rights reserved.
Coordinating the Implementation
Support Emails eMS Issues: [email protected] NBP Issues: [email protected]
Got a Question? Community:
www.NetProfitQuest.net FB Group: NPQ e-Marketing Specialists
http://www.facebook.com/groups/npqems/
System for Increasing Net Profits Without Increasing Marketing Budgets
2010 NetProfitQuest Pte Ltd. All rights reserved.
Follow Through When Portal Goes Online
1 session with client on how to post updates and testimonials
Help clients to post if client is technically challenged
Monitor enquiries for clients
Happy Client = Renewals
System for Increasing Net Profits Without Increasing Marketing Budgets
2010 NetProfitQuest Pte Ltd. All rights reserved.
Build relationship Do more than the minimum Understand his business and his challenges Get him to be active in the SMEC club Keep in touch: send him stuff Give him referrals
Keeping the Client for Life
System for Increasing Net Profits Without Increasing Marketing Budgets
2010 NetProfitQuest Pte Ltd. All rights reserved.
BEST WAY TO GROW THE BUSINESS Just Ask
Establish satisfaction Ask for help Get agreement Ask for contacts: emphasize that you would not be bothersome Get it on-the-spot if possible Call the contact
Call back referrer to let him know what happen (and ask for more contacts)
Getting Referrals
System for Increasing Net Profits Without Increasing Marketing Budgets
2010 NetProfitQuest Pte Ltd. All rights reserved.
Part (half) Time; Make 24 calls a week Get 5 appointments Make 5 sales a month Total income: USD3,000Full Time Make 75 calls a week Get 12 appointments Make 10 sales a month Total income: USD6,000
Target
System for Increasing Net Profits Without Increasing Marketing Budgets
2010 NetProfitQuest Pte Ltd. All rights reserved.
The focus in the next one year target is to build a significant client base;
If you built a 100 clients ONLY……..you make USD60,000
Next year built another 100 …….you make another USD60,000 on top of last years USD60k
If you retire after that YOU continue to make USD120,000 for a long long time
How to build a Money Making Machine
System for Increasing Net Profits Without Increasing Marketing Budgets
2010 NetProfitQuest Pte Ltd. All rights reserved.
1. YOU are riding a trend2. It is a blue ocean product3. It comes with a guarantee4. It has a “buy now” factor5. You are building long term income
5 REASONS
System for Increasing Net Profits Without Increasing Marketing Budgets
2010 NetProfitQuest Pte Ltd. All rights reserved.
Recruiting Talk to one person a day; make a new friend every day Get to connect with a business owner…if not get him to be a NPQ eMS Look for people who wants to make money the smart way.
Building Coach them through doing joint presentations Help them to make money as soon as possible Get them to training or train them yourself
Maintaining Organise some joint marketing activities together Help him to recruit others Have periodic reviews sessions to provide help and inputs
How to build a Team
System for Increasing Net Profits Without Increasing Marketing Budgets
2010 NetProfitQuest Pte Ltd. All rights reserved.
Working as a TEAM
T.E.A.M. Together Everybody Achieve More
A.B.C. Alignment Believe Communications
System for Increasing Net Profits Without Increasing Marketing Budgets
2010 NetProfitQuest Pte Ltd. All rights reserved.
Alignment = Believe X Communications
Alignment is the KEY to building a huge team We can increase Alignment by
Increasing our Belief in NPQ business Increasing Communications within NPQ
System for Increasing Net Profits Without Increasing Marketing Budgets
2010 NetProfitQuest Pte Ltd. All rights reserved.
5 Core Values of NPQ Teamwork
Integrity Respect Gratitude Giving Open Blue
System for Increasing Net Profits Without Increasing Marketing Budgets
2010 NetProfitQuest Pte Ltd. All rights reserved.
5 Basic Rules of NPQ Teamwork
Any new ideas, first discuss with your team leader Do not pass negativity to your team Do not criticize fellow NPQ eMS No financial tussle No relationship tussle
System for Increasing Net Profits Without Increasing Marketing Budgets
2010 NetProfitQuest Pte Ltd. All rights reserved.
Thank You!Resources:
www.NetProfitQuest.comwww.NetProfitQuest.net
www.FaceBook.com/NetProfitQuestYouTube.NetProfitQuest.comTwitter.NetProfitQuest.com