System 7 EPA System 7 EPA

Enterprise Publishing Enterprise Publishing ArchitectureArchitecture

Publishing Business IssuesPublishing Business Issues

Lack of integration between channelsLack of integration between channels Print, web, e-zines etcPrint, web, e-zines etc

Difficult to build successful electronic Difficult to build successful electronic publishing operationspublishing operations ExpensiveExpensive Time consumingTime consuming

Lack of business insightLack of business insight ““Where is production concentrated?”Where is production concentrated?” ““Where and how is content being Where and how is content being

consumed”consumed” ““What is generating the best ROI?”What is generating the best ROI?”

What Does System 7 Do?What Does System 7 Do?

System 7 is the first solution to System 7 is the first solution to systematically address the challenges systematically address the challenges experienced by modern publishing experienced by modern publishing businessesbusinesses Implementing cross media publishingImplementing cross media publishing Rapid development and effective Rapid development and effective

management of ROI-driven electronic management of ROI-driven electronic publishing operationspublishing operations

Tools and information to support high-level Tools and information to support high-level decision making - “what content should I decision making - “what content should I invest in?”invest in?”

How does this work?How does this work?

Innovative technology e.g.Innovative technology e.g. Rapid development for online publishingRapid development for online publishing Dialog based management of functions Dialog based management of functions

such as premium content, multi-level such as premium content, multi-level subscription and site membershipsubscription and site membership

Visual management of XML for non-Visual management of XML for non-technical content creatorstechnical content creators

New types of systemNew types of system The “Publication Management System”The “Publication Management System”

Addressing The BusinessAddressing The Business

100% focus on technology that helps 100% focus on technology that helps publishers make more moneypublishers make more money

Using integration to reduce costs and Using integration to reduce costs and create synergiescreate synergies

Rather than a piecemeal approach, Rather than a piecemeal approach, address the whole structure of address the whole structure of publishing businesses…publishing businesses…

Every publishing Every publishing business has an business has an underlying structureunderlying structure

System 7 EPA supports System 7 EPA supports that structurethat structure

With systems handling With systems handling the components of the components of each layereach layer

1 per organization1 per organization

1 per publication1 per publication

1 per unit1 per unit

e.g. “Business News” or “Biotech Content”e.g. “Business News” or “Biotech Content”

Executive Decision SupportProvides strategic decision makingsupport for portfolio managementand ROI maximization

Publication Management SystemSystems for managing publications andfor the very rapid development of ROIdriven Web and electronic publishingoperations from print

XML Content StoreVirtualized content managementsystems for highly efficientXML based cross mediapublishing

Delivering a system Delivering a system that is used across the that is used across the businessbusiness

“How is content productiondistributed?”

· Rapid Publication Creation· Subscription and Memberships· Advertising Management· Traffic and Customer Analysis

· Content Production Tracking· Content Consumption Tracking· Publication Performance Analysis· ROI Estimation and Comparison

· Online Marketing Systems· E-commerce and Shopping· Classified Advertisements· Premium Content Tariffs· Community and Interactivity

· Visual XML Editing· Visual Content Categorization· Workflow and Access Control· Web Services / legacy

“How do my publications compareto each other?”

“What is doing well right now?”

“I want to create content onlinein a word processor style

environment – I do notwant to know what

XML code is!”

The “Enterprise Publishing The “Enterprise Publishing Architecture”Architecture”

XML Content StoresXML Content Stores

The System 7The System 7Content Management LayerContent Management Layer

Cross Media Publishing and Cross Media Publishing and Virtualization Virtualization XML management optimized for cross XML management optimized for cross

media publishing applicationsmedia publishing applications Virtual content management – Virtual content management –

organizational units are provided with organizational units are provided with discrete “Content Stores”discrete “Content Stores”

Virtualization provides powerful Virtualization provides powerful separation of concerns, workflow and separation of concerns, workflow and syndication within publisherssyndication within publishers

Visual XML editing and Visual XML editing and standards supportstandards support XML creation within easy-to-use visual XML creation within easy-to-use visual

editing environments (WYSIWYG style editing environments (WYSIWYG style not code)not code)

Support for default XML formats such Support for default XML formats such as News Industry Text Format (NITF)as News Industry Text Format (NITF)

Use SOAP to dynamically push legacy Use SOAP to dynamically push legacy content into System 7content into System 7

Any legacy XML format acceptedAny legacy XML format accepted

Content Types and Content Types and Hierarchical CategorizationHierarchical Categorization Content items organized into Content items organized into

categorical hierarchies and user categorical hierarchies and user defined “content types”defined “content types” Natural method for organizing contentNatural method for organizing content Provides building blocks for any structureProvides building blocks for any structure

Content stores may be cascaded into Content stores may be cascaded into other stores to create content other stores to create content processing and syndication pipelinesprocessing and syndication pipelines

Powerful workflow featuresPowerful workflow features

Desktop Publishing IntegrationDesktop Publishing Integration

Teamed with EasyPress (supplier of Teamed with EasyPress (supplier of the “Atomik” range of products) for the “Atomik” range of products) for Quark and InDesign integrationQuark and InDesign integration

Easy movement of XML to and from Easy movement of XML to and from QuarkXpressQuarkXpress

Easy movement of XML to and from Easy movement of XML to and from Adobe InDesignAdobe InDesign

Functionality for Content Functionality for Content MarketsMarkets Publishers can configure content with Publishers can configure content with

“syndication tariffs”“syndication tariffs” A copy of content that has had tariffs A copy of content that has had tariffs

assigned appears in a shared virtual assigned appears in a shared virtual “content store” that can be accessed by “content store” that can be accessed by other publishersother publishers

Variety of tariff optionsVariety of tariff options No fee, “sponsored by Publisher” bylineNo fee, “sponsored by Publisher” byline 20p CPM (20p per 1000 displays online)20p CPM (20p per 1000 displays online) Veto publishers not in “Trusted Publishers List”Veto publishers not in “Trusted Publishers List” Smart Advertising inclusionSmart Advertising inclusion

System 7 provides a special shared content store, System 7 provides a special shared content store, which can act as a marketplace for publishers. When which can act as a marketplace for publishers. When a source publisher assigns a tariff to content inside a a source publisher assigns a tariff to content inside a private store, then a copy appears inside the shared private store, then a copy appears inside the shared store. Other publishers can include content from the store. Other publishers can include content from the shared store inside just like it were their own, but shared store inside just like it were their own, but must pay the tariff specified. System 7 meters usage must pay the tariff specified. System 7 meters usage and passes payment to the source publisher (SOAP and passes payment to the source publisher (SOAP Web services make content available to all)Web services make content available to all)

Content sharing for profitContent sharing for profit

System 7 "Personal PMS" is a stripped down and System 7 "Personal PMS" is a stripped down and simplified version of the Publication Management simplified version of the Publication Management System that enables end users to quickly create their System that enables end users to quickly create their own custom magazines e.g.own custom magazines e.g. Consumers can create own magazines that focus on Consumers can create own magazines that focus on hobbies and interests and share them with friendshobbies and interests and share them with friends Corporate communications can create internal Corporate communications can create internal resources specific to industryresources specific to industry

Custom publications for customersCustom publications for customers

Publication Management Publication Management SystemSystem

The System 7The System 7Publication LayerPublication Layer

The Publication EngineThe Publication Engine

Online focused operating platform forOnline focused operating platform for Magazines or newspapers with sister websitesMagazines or newspapers with sister websites Online only publications e.g. Web portalOnline only publications e.g. Web portal Other Electronic e.g. E-Zines, mobileOther Electronic e.g. E-Zines, mobile

Rapid development of Web publishingRapid development of Web publishing World class online publications created using skinsWorld class online publications created using skins

ROI-driven managementROI-driven management Traditional functions e.g. subscriptionsTraditional functions e.g. subscriptions Modern e.g online marketingModern e.g online marketing

Classifieds, directories, shopping, Classifieds, directories, shopping, community…community…

Rapid Electronic Publication Rapid Electronic Publication DevelopmentDevelopment Little coding necessaryLittle coding necessary

Predetermined Microsoft ASPX Web pages Predetermined Microsoft ASPX Web pages created e.g. “channel.aspx”created e.g. “channel.aspx”

ASPX makes graphical design interactive by ASPX makes graphical design interactive by linking it to the PMS applicationlinking it to the PMS application

Presentation easily changed as neededPresentation easily changed as needed Standard PMS control panels used to setup Standard PMS control panels used to setup

content syndication channelscontent syndication channels Adds content and structureAdds content and structure Operation fully automatic thereafterOperation fully automatic thereafter Defines content re-purposing where necessayDefines content re-purposing where necessay

Step 1: Define publication Step 1: Define publication appearance by developing special appearance by developing special “design skins”“design skins”

Microsoft .NET ASPX Web Microsoft .NET ASPX Web pages with special names pages with special names (e.g. “channel.aspx”) are (e.g. “channel.aspx”) are created to link the graphical created to link the graphical design of the Web magazine, design of the Web magazine, information portal or e-zine information portal or e-zine to the framework provided to the framework provided by the System 7 Publication by the System 7 Publication Management System.Management System.

Because ASPX is the most Because ASPX is the most widely used commercial widely used commercial format on the Web, format on the Web, publishers can easily add publishers can easily add bespoke objects to skins.bespoke objects to skins.

Step 2: Build publication content Step 2: Build publication content and structure by using control and structure by using control panels to panels to definedefine syndication syndication channelschannels

Define hierarchical or flat channel nodesDefine hierarchical or flat channel nodesDefine “feature lists” e.g. Car News TickerDefine “feature lists” e.g. Car News TickerDefine “slot boxes” for arbitrary contentDefine “slot boxes” for arbitrary contentOverride feature lists and slot boxesOverride feature lists and slot boxes

Step 3: Control Panels for Commercial Step 3: Control Panels for Commercial FunctionsFunctions

Content-centric traffic analysis provides deep insightCreate reports to substantiate pitches to media buyersTrack customer productivity by referral sourceCalculate ROI for pay per click-through search termsAssign new advertising to sites in a few clicks

Marketing and Advertising

Manage print and website subscriptions togetherApply multi-level membership access controlFeatures for site members e.g. content alertsStrategies for driving print subscriptions

Subscription Access

Assign micro-tariffs tariffs to premium contentCreate shopping channels; manage orders/fulfillmentDevelop rich classified advertising systemsCreate advanced directory services

E-Commerce

Example: Content-centric Traffic Example: Content-centric Traffic AnalysisAnalysis

Examine site traffic by periodExamine traffic for any node by periodExamine relative node traffic over time

How is the business initiative to drive more traffic to “news” working?How has an editorial decision affected traffic distribution?

Examine relative traffic by content typeWhat percentage of traffic does “product reviews” account for?

Leverage a range of advanced charting options to create effective reportsFind out how users from different locations use your siteCompare behavior of users referred by different search engine keywordsAnd more functions that deliver commercial advantage…

Example: Classified AdvertisingExample: Classified Advertising

Define XML format for each advert typeDefine XML format for each advert typeInclude all necessary dataInclude all necessary dataNo pictures, 1 picture, 5 pictures etcNo pictures, 1 picture, 5 pictures etc

Define searches using XPATH, XQUERYDefine searches using XPATH, XQUERYStandard full text site search works alsoStandard full text site search works alsoCustomer gets URL for managing advertCustomer gets URL for managing advertAdverts stored inside XML Content StoreAdverts stored inside XML Content StoreUsual workflow features are availableUsual workflow features are available

Create moderated classifiedsCreate moderated classifiedsCustomer change status to “draft”Customer change status to “draft”

Why Use a PMS?Why Use a PMS?

Rapidly create new publicationsRapidly create new publications Take control of commercial operationTake control of commercial operation Adapt and refine your businessAdapt and refine your business

Apply strategy with clicks not codingApply strategy with clicks not coding Test different revenue techniques as neededTest different revenue techniques as needed Empirically evaluate different approachesEmpirically evaluate different approaches

Leverage innovate new technologyLeverage innovate new technology Build out commercial operationsBuild out commercial operations

Classifieds, directories, shopping, forums…Classifieds, directories, shopping, forums… Make print and electronic work in synergyMake print and electronic work in synergy

Executive Decision SupportExecutive Decision Support

The System 7The System 7Corporate LayerCorporate Layer

Knowledge drivenKnowledge driven

What actual quantities of content are What actual quantities of content are being produced?being produced? Word count news, reviews, features etcWord count news, reviews, features etc Production by group and individualProduction by group and individual

What content is being consumed?What content is being consumed? What is the breakdown by type and What is the breakdown by type and

publication?publication? What are the trends, what is doing well?What are the trends, what is doing well?

Where is my best ROI being delivered?Where is my best ROI being delivered? Compare production to consumptionCompare production to consumption Plus new features tba…Plus new features tba…

System 7 AdvantageSystem 7 Advantage

Drive your publishing businessDrive your publishing business

Do better, faster, for lessDo better, faster, for less

Focus on new media, not technologyFocus on new media, not technology Print and online in synergyPrint and online in synergy Eliminate coding requirementsEliminate coding requirements Reduce project management overheadReduce project management overhead Standardize on one set of control panelsStandardize on one set of control panels Implement cross media publishingImplement cross media publishing

Move fasterMove faster Launch new initiatives dramatically fasterLaunch new initiatives dramatically faster Respond to market conditionsRespond to market conditions

Competitive advantageCompetitive advantage Leverage cutting edge commercial systemsLeverage cutting edge commercial systems Digital nerve system for knowledge based Digital nerve system for knowledge based

executionexecution