system 1 account 1501 n an absolutely global sc
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ng new consumer-facing innovations they encounter. And whilst we use these to identify specific trends, theres also one overriding meta-trend that were continually struck by: on an absolutely global scale, the quality and quantity of innovation is relentless, fuelled by and at the same time fuelling consumers insatiable NEWISM. The takeaway: launching your own, equally brilliant innovations* will be the only way to survive in an ever more competitive, eTRANSCRIPT
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Background in digital advertising!
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Alex Pomery
social advertising
native advertising
best practises
advanced techniques
Native Advertising
what
“the feed”
“native advertising”
how
HowPlatform centric
Creative!
Copy strategy
HowPlatform centric!
Creative
Copy strategy
Creative
Creative
Creative
HowPlatform centric!
Creative!
Copy strategy
Influence
1. Authority
2. Commitment
aka Continuity
3. Liking
4. Reciprocity
5. Scarcity / Urgency
6. Social Proof
On average, five times as many people read the headlines as read the body copy David Ogilvy
It follows that unless your headline sells your product, you have wasted 90% of your money !David Ogilvy
Be like BuzzFeed
Headlines
Lists
Curiosity Gap
Double Benefit
why
Social Advertising: Advanced Techniques
I want to drive downloads of my mobile app
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