8/2/2019 Synopsis of Product Mgt.

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Synopsis of

for product management

ProductCosmetics products of LOreal

Area Product Range

Submitted by

TOOFAN MALHOTRA

MBA(FT), 3rd

sem

1. IntroductionLOral is a brand produces cosmetics, beauty care products, and perfumes for men and

women. It offers skin care, make up, lip, self tan, hair care and colour, face care, body care,

sun care, fragrance, and beauty care products, as well as foundations and mascaras. The

company was founded in 1991 and is based in Mumbai, India.

2. ObjectiveThrough this research define the product range of LOreal & comparative study with the

product range of cosmetics product ofLAKME & MATRIX & why people give preference to

LOreal best beauty products from widest range as a comparison to others.

3. Description of the research workThe research is based on:-

Primary Data1) Questionnaire Secondary Data

Internet Company Reports& Broachers Magazines Newspapers Articles &journals

Data is also gathered by talking to the respondents (Target Audience, understanding theirbeauty needs, what aspire them to go for the LOreal Products. Also the level of :-

Product awareness, Price level, Visibility of brand personality. Expectancy of Communication

All these factors were the prime criterion for selecting (Which Product & why??), Short listing and

ranking (level of trustworthiness? or most favoured ) which had helped us for identifying the winner

in cosmetics industry.

Use Hypothesis testing method:-using Chi Square

8/2/2019 Synopsis of Product Mgt.

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Use Research Design :-Our research is based on the Exploratory Study. During the exploratory research, we have

collected our data by drafting a questionnaire and thereby interpreted or analyzed or result

by using the Microsoft excel.

Sample Design :- The sampling procedure used to produce any type of sample Sample size of 100 customers.

Sample centre = 1) Amity Girls hostel

2) Beauty Parlour

4. Company Profile:-

1) A little bit ofLOreal history

2) SWOT Analysis ofLOreal product range

3) LOreal Product Range

5. Data collection method:-For primary data, create Questionnaire and then asked from consumers that:-

Q) Which product range ofcosmetics of LOreal attract you most?

Q) Do LOreal provides Quality Products?

Q) Are You Brand Loyal to LOreal?

Q) For what purpose you use product LOreal?

Q) What do you think about the price level of LOreal products?

Q) If not LOreal product then which other brand products?

Q) Do celebrity endorsements in advertisements attract you towards LOreal products ?

Q) What inspire you to go for any cosmetic product?

Q) What changes you would like to see in the LOreal products?

6. Evaluate Response by Finding & Analysis:-

1) Hypothesis testing using Chi test:-

a) Overall Satisfaction related to good, excellent, average, poor, neutral.

b) Loyalty related to loyal or not a loyal about the product

c) Advocasy related to recommend or will not recommend

d) Advertising/Communication effect

e) Price Level related to high, low & optimum

7. Portion of Syllabus:-

8. Conclusion:-