Over the past decade, the food service industry has circled the globe in terms of culinary inspiration. Chefs and diners have learned a lot about Mediterranean, Asian and Latin cuisines. Now the food world is turning inward and looking at America’s rich culinary heritage.

MARKET DRIVERS

on-the-go

increased snackingless disposable income

quality experience

technology

convenience

TOP STREET FOOD IN THE US

asian american mexican fusion

millennialsare the main consumers food truck visits per customer

reduce with age**

2 in 5 consumers agree that their taste in food has changed as a result of

exposure to other cultures*

26% Traditional American food

has grown by more than a quarter on menus since 2008 (Technomic)

7,800 menu items mention “America”

on Q2 2015 menus (Technomic)

50% of consumers are interested

in US regional flavors for sauces and condiments (Mintel)

MORE AND MORE MENUS ARE WAVING THE AMERICAN FLAG WHEN IT COMES TO CULINARY INSPIRATION.

NEW YORK STEAMER SUB Firehouse Sub

CALIFORNIA CHICK Schlotzsky’s Deli

NASHVILLE HOT CHICKEN SANDWICH Logan’s Roadhouse

NEW ORLEANS MUFFALETTA McAlister’s Deli

CHICAGO ANGUS BEEF MELT Pret A Manger

CAROLINA PULLED PORK BBQ SANDWICH Cheesecake Factory

FOOD TRUCKS & SANDWICHES BY CITY

Los Angeles

1000+ 2014

New York City

3000+ 2014

St. Louis

0 14 292010 2012 2014

Boston

6 17 562010 2012 2014

Food Trucks by Citysmoked chicken

apple brie CALIFORNIA

cilantro torta NEW MEXICO/SOUTHWEST

sloppy joe MIDWEST

roast beef po’ boy NEW ORLEANS

ham hawaiian HAWAII

cuban sandwich MIAMI

italian hoagie NEW YORK/NEW JERSEY

nc pulled pork NORTH CAROLINA

muffaletta sandwich NEW ORLEANS

bbq pulled pork with coleslaw

MEMPHIS

texas chorizo and cheese

TEXAS

philly cheesesteak

PHILADELPHIA

BURGERS & CHICKEN SANDWICHES

were #2 and #4 most added entree items on

US menus last year

The MEAL ON A CHIP trend continues to expand

in the USA

SANDWICH AMERICANA