The Ultimate Mobile User ExperienceMobile Monday MelbourneJune 2011

What we believe…

There are many factors that impact a great experience…

Understanding behaviour first matters most…

…because it allows you to change the experience.

And that change happens through great design.

What have we done in the mobile space?

A little about us…

What is the Ultimate Mobile UX?

We got together as a team and brainstormed what we thought…

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And we came up with heaps of geeky things that sounded pretty cool…

And then we thought – reality check!

We are not an indicative set of users, all of us in this room are riding the crest of the early adopter wave...

Let’s take a look at what makes great mobile UX for a cross section of average everyday people out there…

Meet Ron & Kay the Grandparents…

[insert image]

[insert image]Being able to see the person you are talking to through your phone and them see you too…

Meet our kid’s babysitter Lorren the Uni Student…

Would love to be able to transport herself to where the person she is talking to is located…

Meet our neighbor Greg the Psychologist…

Greg would love to avoid queuing at airports and have car hire companies detect his arrival, notify him where to go, then open the car with his phone…

Meet my friend Kasey the Author…

Kasey wants to be able to find recipes on her mobile, then arrive at the supermarket and have her phone tell her where to find the items she needs…

Meet Tony our deli guy…

Tony wants to be able to automatically track and then re-order stock through his mobile because he can’t be bothered with his computer…

Meet Jess the fashion buyer…

Jess wants to be able to order items straight from the runway; but also wants to feel the texture of fabric through her phone…

Meet our kids Blake and Darci…

They just want to play with the iPad…and we get to have a sleep-in again -WIN!

What is the Ultimate Mobile UX?

It depends!

Obviously it is different for everyone…

The ultimate Mobile UX must…

1. Understand people Places they will be Things they are doing The need for it to be easy

2. Understand context Need information quickly Users are on-the-go Only a few Key tasks

3. Understand strengths of the mobile channel The interplay between people, places,

information and when they will want all these things

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Some mobile design research tips …

When creating great mobile experiences…

1. Decide what experience you want to deliver.

2. Determine who you are designing the experience for.

3. Observe these people in context so you can understand and be sympathetic to their context of use.

4. Uncover what will make the experience uniquely mobile for these users.

5. Prototype and test your designs in the lab and in the wild!!

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Jodie MouleDirector

0415 288 823jodie@symplicit.com.au

Symplicit Pty LtdLevel 1, Suite 103, 757 Bourke StDocklands, VIC 3008Ph 03 9670 3385www.symplicit.com.au

Follow us @symplicit

Stephen MouleDirector

0404 024 484stephen@symplicit.com.au

Want to get in touch?