syllabusbba

Syllabus – Bachelor of Business Administration (BBA)

Bachelor of Business Administration (BBA)Syllabus

Sl.No.

Subject Code

Subject Title Internal assessment Marks

Written Examinatio

n Marks

Total

Semester I1 101 Functional English 20 80 1002 102 Office Management 20 80 1003 103 Financial Accounting 20 80 1004 104 Principles and Practice of Management 20 80 1005 105 Business Economics 20 80 100Semester II6 201 Business Environment 20 80 1007 202 Computer Application in Business 20 80 1008 203 Business Law 20 80 1009 204 Business Mathematics 20 80 10010 205 Entrepreneurial Development 20 80 100Semester III11 301 Business Communication 20 80 10012 302 Human Resources Management 20 80 10013 303 Marketing Management 20 80 10014 304 Financial Management 20 80 10015 305 Operational Management 20 80 100Semester IV16 401 Research Methodology 20 80 10017 402 Quantitative Analysis 20 80 10018 403 Organizational Behaviour 20 80 10019 Specialization paper 20 80 10020 Specialization paper 20 80 100Semester V21 501 Accounting for Management 20 80 10022 502 Company Organization 20 80 10023 503 Project Presentation and Seminar 00 100 10024 Specialization paper 20 80 10025 Specialization paper 20 80 100

Semester VI26 601 Management Information System 20 80 10027 602 Business Policy and Strategic Management 20 80 100

28 603 International Marketing 20 80 10029 604 Viva Voce 00 100 10030 Specialization paper 20 80 10031 Specialization paper 20 80 100

Specialization:- In the fourth semester specialization papers will be introduced. Each student shall have to opt for two (2) specialization groups consisting of three (3) paper/each. Totals specialization papers to be opted being six (6) are spread over equally in the 4TH, 5th and 6th

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semester. The 1st paper for each specialization group selected shall be studied in 4 th semester. The 2nd and 3rd papers of that specialization groups shall be studied in the 5 th and 6th semester respectively.

Group ( A) Marketing1 M1 Customer Relation Management 20 80 1002 M2 Marketing Communication and

Advertising20 80 100

3 M3 Retail Marketing 20 80 100Group ( B) Human Resources Management1 H1 Industrial Relation 20 80 1002 H2 Training and Development 20 80 1003 H3 Social Security and Labour Welfare 20 80 100Group ( C) Banking and Finance1 F1 Banking and Insurance 20 80 1002 F2 Financial Institutions and Markets 20 80 1003 F3 Corporate Tax Planning and Tax

Management20 80 100

Semester IFunctional English Full marks 100/Pass marks 40101Units

1. Determiners, Time, Tense and Aspect, Concord (Number, Gender, Person and Tense), Structure of Simple, Compound and Complex sentences, Words Formation ( Formation of Words), Voice, Narration( Direct & Indirect), Common Errors, Appropriate Prepositions, Antonyms and Synonyms

2. Comprehension of unseen passages, Essay-its nature and scope, how to write an essay, part of the essay, general hints on essay writing, classification of an essay.

3. Letter writing –introduction, general directions, kinds of letters, parts of a letter, paragraph writing-meaning of paragraph writing, how to write a paragraph or rules of a paragraph writing, main feature of a paragraph.

4. Precis writing-Essential of Precis writing, essential of a good precise writer, method of approach, Note making, abstracting, advertising, commercial Vocabulary

Text Books:-

1. Remedial English Grammar _ F.T. Wood, Macmillan Chennai2. Enrich your communication in English – Sujatha Mukiri, Lorven Publication Hyd.3. Teach yourself Commerce – R. Warson ( ELBS )4. Writing with a purpose – Tockoo and Sasikumar, OUP5. Guide to Patterns & Usage in English, A.S. Hornby

Semester IOffice Management Full marks 100/Pass marks 40102

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Units

1. Modern Office - functions - importance - Manager - Qualities - functions. Office system and Routines - merits and demerits.

2. Office location and lay out, open office, private office - merits and demerits, Office Furniture - principles in selecting office furniture.

3. Handling mail - Dicta phone - merits and demerits. Filling system - essential modern method -merits and demerits - classification.

4. Indexing - types - merits and demerits. Office stationery - methods of purchase - control of stationery. Office machines and equipment - office appliances - importance - merits and demerits - types of appliances

Text Books:-1. Office Management – R.S.N Pillai and Bagavath – S. Chand and co.2. Commercial correspondence & Office Management - R.S.N.Pillai.3. Manual of Office Management and Correspondence - B.N.Tanon. S. Chand and Co.4. Company law and Secretarial practice – Baig N –Sterling Publication5. Secretarial Practice – Bagaria, A.K.-Vikash

Semester IFinancial Accounting Full marks 100/Pass marks 40103

Units

1. Fundamentals of book keeping. Accounting concepts and conventions. Journal - ledger - subsidiary books, Trial balance and rectification of errors.

2. Trading, Profit & loss Account. Balance sheet - Manufacturing account. Final accounts with adjustments.

3. Depreciation – Meaning causes and need, methods (only theory).

4. Accounts of non-trading concerns. Receipts & payments. Account - Income & Expenditure Account - Balance Sheet. Capital Expenditure & Revenue Expenditure, Deferred Revenue Expenditure. Computer application in accounting (Basic Concept )

Text Books:-

1. Advanced Accounts - Jain & Narang.-Sultan Chand2. Advanced Accounts - M.C. Sukla & Grewl- Sultan Chand3. Advanced Accounts - R.L. Gupta- Sultan Chand4. Advanced Accounts - N. Vinayakam, P.C. Mani & K.L.Nagarajan.5. Financial & Management Accounting – Dr. S.N. Maheshwari- Sultan Chand

Semester IPrinciples and Practice of Management Full marks 100/Pass marks 40104Unit

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1. Definition, functions, process, scope and significance of Management. Nature of management, Managerial skills and activities. Difference between management and Administration.

2. Evolution of Management, thought, approaches of management. Different schools of management thought.

3. Planning and organization nature, objectives and significance of planning, element and steps of planning. Span of control. Line and staff relationship. Authority, delegation and decentralization. organizational structures. Formal and informal organizations. Staffing, Decision making process.

4. Directing : Effective directing, supervision, motivation. Different theories of motivation - Maslow, Herzberg, Mc Clelland, Vroom, Porter and Lawler, Job satisfaction, Concepts of leadership - Theories and styles. Controlling and coordination :- Elements of managerial control, Control systems, Management control techniques, Effective control systems. Coordination concepts, Importance, Principles and techniques of coordination

Text Books:-

1. General Management - C.B. Gupta Sultan Chand2. Principal and Practice of management- L.M. Prasad Sultan Chand 3. Essential of Management -Koontz & O, Donnel Tata Mc Graw4. Essential Of Management – Koontz and Weihrich Tata Mc Graw5. Management : James Stoner, R Edward Freeman, Daniel R. Gilbert, Jr. Prentice Hall of India

Semester IBusiness Economics Full marks 100/Pass marks 40105

Units

1. Business economics - definition - nature and scope - relationship with other fields - decision making and forward planning. Objectives of a modern firm. Role of a managerial economist.

2. Consumption theories - Law of Diminishing Marginal Utility - Law of demand – Elasticity of Demand ( Price, Income, Advertisement ).Demand forecasting- purpose method

3. Pricing - methods and problems - cost plus - target pricing marginal cost pricing - going rate pricing - customary prices - pricing new products - specific pricing problems. production function, laws of variable production, return to sale, Iso cost, Isoquant

4. Cost analysis. Cost concepts - classifications - cost - output relationship. Profit analysis, profit planning B.E.P. Break even analysis.

Text Books:-

1. Managerial Economics - S. Sankaram - Margham Publications2. Managerial Economics - Maria John Kennedy - Himalaya Publishing House.3. Business Economics - S.N. Maheswari.4. Modern Economics: K.K. Dwitt, S.Chand5. Managerial Economics: P.L.Mehta, Sultan Chand & Sons

Semester IIBusiness Environment Full marks 100/Pass marks 40201Units

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1. Elements of Business Environment - Meaning - various environments affecting business-direct and indirect environment.

2. Consumer rights, consumerism, social responsibility of business, business ethics.

3. Working of stock exchanges:- Concepts regulations, trading in stock exchange, shares, bond and debentures.

4. Macro Economics:-Monetoty policy and fiscal policy Indian economic liberalization, Role of W.T.O,IMF and world bank

Text Books:-

1. Government and Business – Amarchand D- Tata McGraw Hill2. Essentials of Business Environment- K. Aswathapa- Himalaya publication3. Business Environment – Cherunilam Francis – Himalaya publication4. Government and Industry- Gosh P.K. –Rupa and Co. 5. Business Environment – Dr. P.K. Ghosh – Sultan Chand

Semester IIComputers Applications in Business Full marks 100/Pass marks 40202

Units

1. Concepts of Computers :- Brief history of computers , Generations and its evolution, characteristic of computers, ( Hardware, Software), Criteria for using the computers, Organizations and functions of computers, Advantages of computers,

2. Types of computers - Analog, Digital, hybrid, General purpose and special purpose computers, Micro computers, mini computers, main frame computers and super computers.

3. Operating System and Office Automation: Booting concept, MS Dos, MS Windows, MS Office and Introduction to System Management, Overview of languages, Compilers, Interpreters, Assemblers, LAN, MAN, WAN, Communication channels.

4. Information technology: Fundamentals, Perspectives, Applications and Scope, Introduction to Internet, Browsers, Applications and Scope.

Text Books:-

1. Foundation of information Technology – D.S. Yadav, New age International Publisher2. Computer application in Management – Ritendra Goel, D.N. Kakkar, - New age International

Publisher Ltd.3. Computer application in Management – Sanjay saxena, Prabhapreet Chopra – Vikas

Publication House4. Teach yourself SQL in 21 days - Stephens,- BPB Publication New Delhi5. Students Guide to Information Technology: Sushila Madan - TaxmanSemester IIBusiness Laws Full marks 100/Pass marks 40203

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Units

1. Meaning and Importance of Business Laws, Laws and Business managers, Government and Business Relationship in India.

2. Indian Contact Act 1872 : Proposal, Acceptance , Promise, Consideration Capacity to Contact, Performance of Contracts, Discharge of Contacts, Breach of Contacts, Remedies Against Breach of Contacts, Indemnity and Guarantee, Bailment and Pledge, Contacts of Agency.

3. The Sale of Goods Act, 1930 : Contact of Sale, Essential of Contract of Sale, Sales agreement and Agreement to sale, Conditions and Warranties, Passing of Property in Goods, Transfer of Title by Non - Owners, Performance of Contract of sale, Duties and rights of Parties, Breach of Contracts of sale, Auction sale and Rights of partners, Dissolution of a firm, Minor as a partner.

4. Negotiable Instrument Act, 1881 : Definition and Essential features of Negotiable Instruments, Types of Instruments and Endorsement . Parties to Negotiable Instrument

Text Books:-

1. Kuchal MC - Mercantile Law2. Kapoor ND - Mercantile Law – Sultan Chand3. Shukla MC - A Manual of Mercantile Law –S. Chand4. Jain JD - Indian Contract Act5. P.C. Tulsian – Business Law – Tata McGraw Hill

Semester IIBusiness Mathematics Full marks 100/Pass marks 40204Units

1. Concept of function ( domain & range), Graphical representation real valued function, limits of function, theorems on limit (Without proof ),derivatives of function, implicit , explicit, exponential and logarithmic functions, function of function, parametric function, maxima – minima, increasing decreasing functions, definition, criteria for a maximum or a minimum at a point (easy problem only )

2. Integral calculus- concept of integration, fundamental integrals , standard integral, integration by substitution, integration by parts, definite integral, simple properties of definite integral ( without proof ),Application of calculus into simple economical problem.

3. Matrix - types. Solving a system of Linear equation using matrix inversion.Rank of matrix - testing consistency of equations.

4. Set theory, definition of set, types of set, set operations Venn Diagram, Demorgan laws, application of set theory.

Text Books:-1. Fundamentals of Business Mathematics – , R.K Jena , P.K. Swain,& R.K.Bal – S. Chand &

Co.2. Elements of Business Mathematics –Soni, Swain, P.K. Bal , Rk. Sharma – Pitamber

Publishing House3. Business Mathematics –P.P. Gupta & G.S. Malik- S.Chand & Co.4. Business Mathematics and Statistics-Ghosh & Shah- New Central Book Agency5. Mathematics for Management (An Introduction) : M. Raghavachare – Tata McGraw HillSemester IIEntrepreneurial Development Full marks 100/Pass marks 40205

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Units

1. Entrepreneur, characteristics, functions, types, Entrepreneurship - meaning - Role of Entrepreneurs in Economic Development, Rural entrepreneurs - need of problems - Role of NGOs in development of rural Entrepreneurship.

2. How to start Business? Product selection - Form of Ownership - Licensing etc, projection Identification - Meaning, Significance - contents and formulation of a project report - planning commission guidelines.

3. Institutional support to entrepreneurship Development NSIC, SIDO, SSIB, SSICS, SISI, TIIC, TCO. Method of product appraisal. Entrepreneurship development programme

4. Tax Benefits - Need, Tax Holidays - Concessions - TQM for small enterprises, Sickness in small Business - Signals, Symptoms, Consequences and corrective measures. Women Entrepreneurs –recent trend.

Text Books:-

1. Entrepreneurial Development in India – C.B. Gupta & N.P. Srinivasan – Sultan Chand2. Entrepreneurship and management of small business - CED.3. Dynamics of Entrepreneurial Development and Management Vasant Desai –Himalaya4. Entrepreneurship –Hisrich- Tata McGrawHill5. A Practical Guide to Industrial Entrepreneurs – S.B. Srivastava – Sultan Chand & Sons

Semester IIIBusiness Communication Full marks 100/Pass marks 40301Units

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1. Business Communication - Objectives, importance, levels of communication, inter and intra personal communication,

2. Types of communication, barriers of communication, effective communication

3. Principles of letter writing structure and layout of letters .Circulars letters, job application letters, sales letters, quotations orders and tenders.

4. Status enquiries, trade and bank references, bank and insurance correspondence. Correspondence with public authorities and agencies. Preparation of resume.

Text Books:-

1. Commercial Correspondence and Office management - R.S.N. Pillai and Bhagavathi.2. Essentials of Business Communication - Rajendra Pal and J.S. Korlahalli - Sultan

Chand & Sons Publication.3. Business Communication- KAUL .A. – Prentice Hall of India4. The Keystone of Managerial Effectiveness – Tata Mc-Graw Hill5. Business Communication – Raymond V, Lesikar John D. Pettit Jr. – AITBS

Semester III

Human Resource Management Full marks 100/Pass marks 40302

Units

1. Human Resource Management - Definition, Concept, Objectives, Functions. Systems approach to personnel management - Organization Structure.

2. Manpower planning - Job Analysis, Job description, Job specification, Job evaluation. Recruitment and Selection process sources, training and development.

3. Wages and salary administration. Incentive and bonus, welfare measures, social security. Performance Appraisal - methods. .

4. Trade Union - Industrial Relations - Significant - Causes for poor relations, Remedies.Industrial Disciplinary system - Grievance handling system, Mechinary and procedure.

Text Books:-1. Personnel Management – Flippo, Edwin B.- Tata McGraw Hill2. Human Resources Management and Personnel Management – Aswathappa. K- Tata McGraw

Hill3. Human Resources Management- Patnayak Biswajeet –Prentice hall of India4. Human Resources Management- Dessler- Pearson Education5. Human Resource Development & Management : A.M. Sheikh – S. Chand

Semester IIIMarketing Management Full marks 100/Pass marks 40303

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Units

1. Nature and Scope of Marketing - Role of marketing with Special Reference to India - Concepts of Marketing - Consumer behaviors - Buying motives - Consumer decision making.

2. Product - Product Classification - Product Planning and Policies - New Product development -Production modification, product diversification and product elimination - Branding and Packaging - Product life cycle - Product Positioning.

3. Pricing - Methods of Price determination - cost oriented pricing. Demand oriented pricing - competitive pricing - New product pricing - product line pricing - Geographical pricing ,pricing under different stages of product life cycle. Channel of distribution - channel functions - factor to be considered in channel selection - retailing and whole selling

4. Advertising - objectives - Advertising as a process of communication - type of advertising - message selection. Promotion various promotional tools.

Text Books:-1. Marketing Management –Philip Kotler –Pearson Education2. Fundamental of Marketing.- W. J. Stanton -Tata McGRaw Hill3. Marketing Management – Ranjan Saxena – Tata McGRaw Hill4. Marketing Management- Sontaki- kalyani5. Modern Marketing: R.S.N. Pillai & Bagavathi – S. Chand

Semester IIIFinancial Management Full marks 100/Pass marks 40304

Units

1. Financial Management - definition - nature - history - objectives of the firm ( profit maximization vs. Wealth maximization ). Functions of finance - organization of the finance function.

2. Sources of capital - long term - intermediate term and short term. Capital structure - determination - optimum structure. Cost of capital - simple problems.

3. Working capital management - determination of working capital types. Cash budget - managing cash. Management of receivables.

4. Capitals budgeting - evaluation methods - simple problems. Dividend decision - factors affecting dividend decision - forms of dividends.

Text Books:-1. Financial Management – Khan and Jain – Tata Mc Graw hills2. Financial Management – I. M. Pandey- Vikas3. Financial Management-S.N. -Maheswari – Sultan Chand4. Fundamentals of Financial Management-J.C.Van Horne – Pearson Education5. Financial Analysis & Financial Management: R.P. Rustagi – Sultan Chand

Semester IIIOperational Management Full marks 100/Pass marks 40305

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Units

1. Operational Management –definition-scope- importance. Plant location and layout –Factors affecting plant location- Plant layout-Principles and types-technique-building design.

2. Plant maintenance-types- merits and demerits-safety engineering-good housekeeping. Product systems-continuous-intermittent-mass flow production-batch and job order.

3. Production planning and control-objectives and functions –steps-techniques. Work study. Method study and work measurement.

4. Inventory control techniques-ABC analysis –EOQ. Purchasing –importance-procedures-principles –evaluations. Material handling- objectives and principles and equipments. Quality control –control charts.

Text Books:-

1. Production and operational Management- Dr. D.S. Goel- Pragati Prakashan Publication2. Production and operational Management-Adam. E, Jr & Ebert R- Englewood, Prentice hall3. A Key to production , planning inventory control –Ramesh , M.S. Tata McGraw Hill4. Production ,Planning Inventoty Control –Magee, P. Boodman- Tata McGrawHill 5. Operation Management & Control – C.B. Gupta – Sultan Chand

Semester IVResearch Methodology Full marks 100/Pass marks 40401

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Units

1. Research Methodology - An Introduction - Meaning - Objectives - Types - Significance – Criteria of Good Research

2. Types of research design. Formulation of hypothesis, hypothesis functions - Importance - Types - Characteristics.

3. Sampling Fundamentals - Sampling Design - Methods of Data Collection.

4. Measurement and scaling Techniques - Processing Analysis of Data. Report writing, types of report, style and format of report.

Text Books:-

1. Conceptual Foundation of Business Research –Rigby, Paul H2. Research Methodology, Methods and Techniques - Kothari.-Wiley Eastern3. Research methods in social science - Dr. S. Nakkiran Dr. R. Selvaraju4. Scientific Social Survey – Young , P.V.5. Marketing Research – Boyd, Westfall Stasch - IRWIN

Semester IVQuantitative Analysis Full marks 100/Pass marks 40402

Units

1. Introduction, Importance uses of Statistics and quantitative techniques, Methods of Presenting Statistical Information’s and Collection of Data, Frequency Distribution, Measures of Central Tendency, Mean, Mode, Median, Measures of Dispersion. Range, Quartile Deviation, Mean deviation, Standard Deviation and Variance: Measures of variation and Skewness.

2. Probability Theory: Basic concept of probability. Binomial Model, the Poisson Model and Normal Distribution.

3. Nature and uses of Regression Analysis, Regression Equation (Two Variables Only).Correlation analysis and regression : Nature and Significance of Correlation, Types of Correlation. Methods of Studying Correlation, graphic method. Non Graphic Method, Karl Pearson’s Rank and Concurrent Deviation Methods, regression :

4. Time Series : Nature, Components, Models of Time Series, Measure of Trends, Graphic Methods, Models of Moving Average,

Text Books:-

1. Statistics Methods – Gupta S.P. Sultan Chand2. Statistics –Schaun Series3. Fundamentals of Statistic – S.C. Gupta – Himalayas4. Business Statistics – J.K. Sharma – Pearson Education5. Business Statistics – Bharat Jhunhunwala – S. Chand

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Semester IVOrganizational Behaviour Full marks 100/Pass marks 40403

Units

1. Organisational Behaviour- Definition - features - process - models - of organizational behavior Employee morale. Meaning and definition of morale - morale - motivation and productivity. Factors affecting morale - Causes of low morale - factors improving morale n- uses of attitude scale and opinion survey - Conflicts - managerial conflicts.

2. Group decision making and development- Decision making - meaning - nature - types - steps - styles - advantages and disadvantages - techniques- influence process in groups. Five stages of group development. Group chosiesiveness and dynamics Meaning - factors influencing - consequences of group cohesiveness. Definition - types of groups -theories of group formation - problems of informal group - group norms - its types - role conflicts.

3. Organizational change and development- Meaning - forces of change - types of change - managing planned change. Human reaction to change causes of resistance to change. Individual, group and organizational over coming resistance to change. Meaning - types - techniques - evaluation and condition for success of organizational development.

4. Leadership, Leadership style, theory of leadership.

Text Books:-

1. Organizational behavior-Korman Abraham K - Prentice Hall 2. Management of Business Organisation –Hersy, Paul and Blanchand- K.H. Prentice hall3. Organisation Behaviour – Fred Luthans – Tata McGraw Hill4. Organisation Behaviour-Stephen, P. Robbin –Prentice Hall5. Understanding Organisation Behaviour – Uday Pareek - Oxford

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Semester VAccounting For Management Full marks 100/Pass marks 40501

Units

1. Introduction to Management accounting: Nature, scope, significance and functions of Management Accounting VS Financial Accounting Management accounting VS Cost Accounting.

2. Cash flow, Fund flow, ratio Analysis

3. Cost concept-Analysis and Classification of Cost- Fixed cost-variable costs-incremental cost-Differential cost- Opportunity cost- Cost-volume-Profit analysis-Decision involving alternative choice-Make or Buy Decision

4. Budgeting and Budgetary Control: Budgeting as a tool, Uses and organization of the Budgeting , Limiting Budget factors, The Budgeting Process, Step in budget Preparation, Types of Budgets.

Text Books:-

1. Principal and Practice of Cost Accounting – Prasad NK – Vikas Publication2. Advance Cost Accounting- Lall Nigam & Sharma-Himalaya Publication3. Cost Accounting –Tulkaram Rao- New age International4. Management Accounting- SN Maheshwari- Sultan Chand5. Management Accounting – Khan & Jain – Tata McGraw Hill

Semester VCompany Organization: Full marks 100/Pass marks 40502

Units

1. Joint stock Company – Definition- features kinds of company – formation-promotion and incorporation- steps and formalities. Memorandum of Articles of association- issue of prospectus – statement in lieu of prospectus.

2. Broad of directors, Managing directors, General Directors – status- appointment – rights, duties and liabilities- terminations- remuneration. Secretary and auditor- status- appointment- rights and duties and liabilities- termination- remuneration.

3. Company meetings- Kinds- issues of notices- agenda- quorum-proxies- Motions and resolutions.

4. Kinds of resolution- minutes- kinds of minutes-reports of company meeting. Winding up of companies and dissolutions- reasons- modes of winding up.

Text Books:-

1. Company Law- Chawla & Greg.- Kalyani Prakashan2. Mercantile Law- Shukla, MC- S.Chand & Co

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3. Mercantile law- Kapoor NC- S. Chand & Son4. Business Law –Kapoor GK and Gulsan – New age International5. Company & Compensation Law – Dr. P.C. Tulsian – S. Chand

Semester VProject Presentation and Seminar Full marks 100/Pass marks 40503

MODULITIES:

Each student is required to undertake a short project relating to the issue concerning trade, commerce, industry, corporate governance and corporate affairs as the case may be. The topic of the project shall be allotted by the designated teacher under whose guidance the project shell be completed, during the fourth semester so that the students get enough time during summer vacation and the fifth semester to get the project completed. Departmental/ Affiliated Institution and each student shall present a seminar on his/her project. The project report be evaluated by the internal expert appointed by the Head of the Department/ Director of the Institute along with the seminar.

Further, each student will be required to present a seminar, on a project assigned to him/her by a teacher in- charge of seminar in fifth semester in terms of the requirement of Paper No 503 mentioned above, lasting approximately for one hour as 5 minutes for opening by Chairperson, 30 minutes for presentation of seminar 20 minutes for discussions (questions put up by students and staff) and 5 minute for summing up of proceeding by the chairperson. The marks shall be awarded on predetermined criteria.

A - MARKETING MANAGEMENT GROUP: M2 - Marketing Communication and Advertising. (Specialization Paper)Full marks 100/Pass marks 40

Units

1. Communication process- Nature of Communication process and its Different elements, Obstacles in Communication Process, Role of Communication Process, Role of Communication Process in perception, Learning in and Attitude change , Communication Process in marketing –importance and Applications of Communication Process in Marketing , Different Elements of Promotional mix and communication process Relevant to them, Communication Process in Corporate Image Building, Advertising and Consumer Psychology.

2. Advertising- Definition, Objectives, Functions, Classifications of Advertising, Advertising as a tool of Communication, Social and Economic aspects of Advertising, Advertising Department and agencies.

3. Setting advertising objectives , DAGMAR Approach, Continuous Advertising Planning programe, Message and Copy, Message Strategy and Message Design, Elements of Advertisement, Copy Developing Effective Advertising, Copy Creativity and Visualization in Advertising.

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4. Media Planning: Role of Media in Advertising, Comparative study of Different Advertising Media, Media choice, Allocation of Budget for Advertising, Approaches and Procedure for determining the size of the Budget. Social and Economic Aspect of advertising Productivity of Advertising, Its contribution to Economic Development and standard of Living , Ethics and advertising.

Text Books:-

1. Marketing Salesmanship and Advertising-M.S. Ramaswamy-Sterling Publisher Pvt. Ltd2. Advertising sale and Promotion Management -S.A. Chunawalla- Himalaya Publising House3. Advertising Management –Aaker & Mayer - Prentice Hall of India4. Text book of salesmanship-Russel, Beach and Buskirk-Tata Mcgraw Hill5. Advertising & Promotion – George E. Belch & Michael E Belch – Tata McGraw Hill

Financial Management Group (C )F2-Financial Institutions and Markets (Specialization Paper)Full marks 100/Pass marks 40

Units

1. Financial system – Introduction, components, structure, features of Indian Financial system , deficiencies and recent development

2. Financial Markets- Concepts, nature, features, functions, structure types, role of financial markets in Economics development

3. Major Indian Financial Institution – IDBI, IFCI, ICICI, IRCI, SG’s- management working operations and performance and recent development

4. Investment bankers – UTI, LIC, GIC and Mutual funds and their role, investment policy performance and recent development. Non- banking financial institution – objectives, functioning, regulation and recent Development.

Text Books:-

1. A Manual of Merchant Banking –JC Verma-Bharat Publishers2. Indian Financial System-MY Khan-Tata McGraw Hill3. Financial Institutions Market and management –Edminister RO-Tata McGraw Hill4. Financial Institution and Markets – Meir Khon-Tata McGraw Hill5. Financial Institution and Markets – L.M. Bhole – Tata McGraw Hill

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Semester VIManagement Information System Full marks 100/Pass marks 40601

Units

1 Definition of Management Information System- Its Elements, Objectives, Structure; Making MIS Efficient and Effective, Limitation of MIS.

2 System Concepts; System Concepts in Business; Information system as a system.

3 Information System Planning Strategies and method Business System Planning (BSP), Critical Success Factors (CSF) Ends/ Means (E/M) Analysis. Definition of Information System: Management levels as a Framework for Information systems;

4 System Development Life Cycle; Problem Definition, Feasibility study, system analysis,

Text Books:-

1. Information system for modern management-Mardick&Ross-Prentice Hall2. Principles of Management-Scot, George M –McGraw Hill3. Management information System-Kanter-Prentice Hall of India4. Management information System-Chacko GK-Newwork,- Petrocele5. Management Information System – Effey Oz – Thomson Course Technology

Semester VIBusiness Policy and Strategic Management Full marks 100/Pass marks 40602

Units

1. Overview of Strategic Management – Nature of Strategic Management – Business Policy and Strategic Management – Strategic Management Model – Business Ethics and Strategic Management.

2. Business Vision, Mission, Objectives – Characteristics of Mission Statement Types of Strategies – Integration strategies – Intensive strategies – Diversification strategies – Defensive strategies – Michael Porter Generic Competitive strategies.

3. Strategic formulation: Environmental Analysis - External and industry analysis - Internal analysis – Strategic analysis and Strategic choice – SWOT Analysis, BCG Matrix and Stoplight Matrix.

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4. Strategic Implementation: The process of strategy implementation, resource allocation – Strategy and structure –Supportive culture – Implementing strategies in functional areas, Strategic evaluation and control.

(Some Suitable Case Studies are to be taken up compulsorily)

Text Books:-

1. Kazmi, Azhar, Business Policy and Strategic Management-Tata McGrawhill, New Delhi2. Upendra Kachru: Strategic Management Concepts and Cases, Excel Publications.3. Ansoff H. Igor, Implanting Strategic Management, Englewood Cliffs, New Jersey, Prentice

Hall of India. 4. Glueck, William F. Strategic Management and Business Policy, New York McGraw Hill.5. Strategic Management Concept & Cases – Thomson & Strickland – Tata McGraw Hill

Semester VIInternational Marketing Full marks 100/Pass marks 40603

Units

1. World Market Environment: Economic Environment; Political Environment; Social and Cultural Environment.

2. Nature of International Marketing; Strategy Alternatives for Global Market Entry and Expansion.

3. Forces of Globalization: Regional Economic Groupings; WTO; Foreign Investment.

4. India’s Import and Export Policy; Preliminary Knowledge about exporting.

Text Books:-

1. Rathor B.S, Export Marketing2. Keegan, Warren J, Multinational Marketing Management3. Porter, Michael E, The Competitive Advantage of Nations, New York, The Free Press, 19904. Ohmae, Kenichi, Triad Power, New York, The Free Press, 19855. R.L. Varshney & Bhattacharya – International Marketing Management – Sultan Chand & Sons

Semester VIViva Voce Full marks 100/Pass marks 40604

At the End of the Sixth semester, each student will have to face an interview wherein his or her knowledge and skill acquired during the entire course shall be examined. The Viva voce shall be conducted jointly by internal expert and external expert. Internal expert shall be appointed by the head of Department /Director of the Affiliated Institutes and External Expert shall be appointed by University.

A - MARKETING MANAGEMENT GROUP:

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M1- Customer Relations Management (Specialization Paper) Full marks 100/Pass marks 40

Units

1. Conceptual frame work of Customer Relationship and its Management. Evaluation customer Relationship Marketing, Types of CRM – Win Back, Prospecting, Loyalty, Cross Sell and Up Sell, Significance and Importance of CRM in Modern Business Environment.

2. Introduction CRM- Planning, Stagey for CRM, Process of segmentation, Choice of Technology, Choice of organizational Structure For CRM, Understanding Market Intelligent Enterprises.

3. Implementation of CRM: Business oriented solutions, Project Management, Channel Management, CRM in Services, CRM in Financial Services, Use of E- Commerce in CRM, CEM and Data Mining, Information required for Effective CRM.

4. Concept of Loyalty at CRM: Definition of Loyalty, Customer Loyalty and Customer decency, Process of Developing Customer Loyalty. Status of CRM in India.

Text Books:-

1. Customer driven Project Management – Brakley- Tata McGraw Hill2. Marketing Management –Philip Kotler –Pearson Education3. Fundamental of Marketing.- W. J. Stanton4. Marketing Management – Ranjan Saxena – Tata McGRaw Hill5. Customer Relationship Management – Venkata Ramana G. Somayagulu – Excel Book

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6.

Marketing Management group (A)M3 Retail Management (Specialization Paper)

Full marks 100/Pass marks 40Units

1. Introduction to retailing, the changing retailing environment, economic significance of retailing, opportunity in retailing, retailing characteristics, types of retailing ,theories of retailing Evolution

2. Marketing and Finance: Customer buying behavior, buying process, segmenting , retailing strategy, Competitive Advantages, Strategic retail planning process, Implementation CRM in Retail, Measures of financial performance, performance and productivity Measures

3. HR and Organization: Types of location. Site selection, treading areas, Choosing retail location, Estimating demand, HR Challenges in retailing, employee management. Organizational design of a small retail.

4. Merchandise management: Merchandise planning, merchandise planning, merchandise decisions, Forecasting-merchandise types, retail inventory method, branding strategy .Ethical and legal issues in purchasing merchandise Store Management: pricing strategies, Price adjustment, Retail Promotion Mix Objective, Responsibilities of store Managers, store layout and design, presentation

Text Books:-

1. Retailing Management –levy & Weitz- Tata McGraw hill2. Retailing Management –Swapna Pradan- Tata Mcgraw Hill3. Raitailinl Management –Gibson G Vedamani- Jaico books4. Retail marketing management.-David Gilbert-Pearson Education5. Retailing Environment & Operations – Andrew J. Newman & Peter Cullen – Thomson

Learner

Human Resources Management Group ( B) H1 - Industrial Relation. (Specialization Paper)

Full marks 100/Pass marks 40

Units

1. Meaning , Scope and Importance of Industrial relations: Major participants in Industrial Relations: Role of State ; Characteristics of Industrial Relation System in India

2. Trade Union movement in India- Growth, problems, recent trends and future of Trade Union in India.

3. Trade Union in India-concept, objective, structure and functions. Trade Unions Act,1926, Major Problem and Issues, Employers Organizations in India.

4. Workers Participation in Management- Meaning and Objectives of WPM and Factors influencing WPM.WPM in India an Overview. Industrial Disputes- Nature and Causes,

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Machinery Provided for Investigation, Prevention and settlement of Industrial Disputes. Industrial Disputes Act, 1947 Review and Appraisal

Text Books:-

1. Aspects and legal frame work of Industrial Relation-Sharma AM-Himalaya Publisher2. Dynamics of Industrial Relation –Memoria and Memoria and Gankar-Himalaya Publisher3. Industrial Relation –Monappa Arun- Tata Mcgraw Hill4. Personnel Management and Industrial Relation-PC Tripathi-Sultan Chand and Sons5. Industrial Relation in India – Ratana Sen – Mc Millan

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Human Resources Management Group ( B) H2 -Training and Development (Specialization Paper)


Units

1. Importance of training, Education, Training- Employment-Development Cycle, System approach to Training

2. Psychology of learning and learned motivation, assessment of training needs3. Setting training objectives, training method and aids, design of training , programmes,

training and trainers.4. Training for special groups, executives development programmes , career planning.

Evaluation of Training ,training and organization

Text Books:-

1. Training for Development – Rolf P Lynton- Sages Publication2. Studying your work force- Applied research Method and Tools for Training and Development

practitioners – Allan Caudy – Sages Publication3. The Future of Employment Relation -P. B. Beaumont- Sages Publication4. Management Training in Organisation – Dayal- Prentice Hall of India5. Human Resource Management – Bishwajit Panayak – Prentice Hall of India

Human Resources Management Group ( B) H3 Social security and Labour welfare( Specialization Paper)


Units

1. Social security- Concept and Philosophy ,Abolition of Bonded and Child Labour, Government Policy for Social Security and Social Insurance, ILO, Its Role, Functioning and Contributions.

2. Works men’s Compensation Act, 192 Minimum wages Act

3. Employee’s State Insurance Act, 1848

4. Payment of Gratuity Act, 1972, Payment of Bonus Act

Text Books:-

1. Mullick – Labour laws2. Memoria, CB and Memoria S-Industrial labour, social security and Industrial Peace in India3. Sinha , GP- Industrial Relationsand Labour legislation in India4. Zahiruddin – Labour Welfare laws5. Human Resource Management – V.S.P. Rao – Excel Book 6.

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Financial Management Group (C)F1- Banking and insurance (Specialization Paper)


Units

1. Banks and banking system, evolution of banking system, definition of banking, types of banks, Reserve Bank Of India, introduction to Indian Financial and an over view of Indian banking System

2. Financial institutions and Financial Instruments; Equity Market, Financial services, depository Institutions. non-depository institutions, money market instruments, international financial instruments

3. Corporate banking, retail banking, investment banking, venture capital

4. Insurance: Definition, nature, evolution, role and importance of insurance, insurance contract , life insurance contract, annuities, selection of risk, calculation of premium. Reserve investments of funds surrender value progress of life insurance.

Text Books:-

1. Banking Policy in India – D.N. Ghosh – ( Allied Publishers)2. Money, banking, Trade and Finance – Sundharam K.P.M.- Sultan Chand and Sons3. Insurance and Risk management –Dr. P. Gupta-Himalaya Publication4. Insurance Principles and Practice- T.T. Sethi-S. Chand and Co.5. Banking Theory & Practice – Shekhar - Vikash Publication

Financial Management Group ( C )F3 Corporate Tax Planning and Tax management, (Specialization Paper)


Units

1. Law of relating to Income Tax, Principles Underlying certain Concepts as regards to Determination of Taxable Income. Concept and Definition of Income, Receipts which are not Income, Exemption from Charge of Income Tax, Capital and Revenue Gains and Expenditures

2. Provision of Income and Tax Law relating to Various heads of Income with Special Emphasis on profits and Gain from Business and Profession, Capital gains, Income from other sources, Deduction, Technique of calculating of Income Tax.

3. Concept of Tax Planning, Tax Planning with reference to setting up of new Business locational aspects, nature of business, planning for tax holiday benefits. Tax planning with reference to Specific Management Decisions, Tax Planning with reference to Financial management Decisions, Tax planning and Cash Management.

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4. Tax planning with reference to Non- Resident Company Assesses tax planning with reference to corporate reorganization that is Amalgamation, Meger, Demerge and Slump Sale. Problem of Tax Planning, Administration, legislative and Organizational Problems

Text Books:-

1. Income tax law- Taxmans Publication2. Income tax law & Practice-Gane & Naranga –Kalayni Publication3. Yearly Finance Bill4. Bare Act.5. Corporate Tax & Planning – Subhash Lakhotia – Vision Book

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